'I believe the next generation of human-machine interface will be voice, which will be a big subversion of the machine's human-machine operation.' Ren Fu Jia said that now all the appliances to be prepared boss appliances, ready to one day access to a new generation Human-computer interface
Three years ago, the boss's chief executive, Renshu, took over as his father, Ren Jianhua, and became the president of the world's largest maker of range hoods. Look at the transcripts: the company's CAGR of 30% and profit growth of nearly 40%.
Ren Fu Jia only willing to give the past few years the company's performance score - 90 points, but refused to give himself the mark, 'even another three years.' In his interview with First Financial Modesty, said the past few years the company's growth even more Mostly a kind of organizational growth of inertia, he worked hard to promote the company's core competitiveness from channel to technology, I believe the results will gradually be reflected in the coming years.
He admitted that he is not necessarily the best, but it is the most suitable successor. Indeed, he inherited his father focused kitchen area, employee benefit sharing, a serious and pragmatic hard work of the fine tradition, but also the introduction of open innovation and other new Practices, to bring a new look to the company in the family business heritage, Ren Fu Jia found the same point of change and stability.
Success due to focus. Founded in 1979, the boss appliances have been doing range hood for more than 30 years, even if the market's hot spots constantly changing, did not shake, did not engage in real estate, finance, the achievements of today's industry position. This focused and serious spirit is the "vise spirit." Ren Fu Jia three years ago took office at the beginning, to the staff that the company's spirit and culture unchanged.
The past three years, the boss of electrical connections between the old and new team is very stable.Rong Jia team has been in the company for more than 10 years, mostly after 80, this young team was the company's business backbone, and Ren Jianhua is still chairman of the board of electrical appliances , But the generation of 'veterans' who started the business with him basically has left the main posts.
Cultural heritage, the team is stable, but the product has been constantly innovation in Ren Fu Jia view, the rise of China's middle-income groups, the tide of consumer upgrades, electrical appliances to the boss a good opportunity for development, they want to use intelligent to transform the traditional Chinese cooking the way.
Compared with the United States, Haier and other integrated appliance group, Ren Fu Jia believes that the advantages of the boss appliances, one professional brand, and second, a deep understanding of the kitchen cooking, the third is the user approved, so get a higher product premium.But the disadvantage It is also clear that the comprehensive ability of product cross-border is relatively weak.
He is convinced that the kitchen appliance industry for a very long period of time, will flourish, can continue to work hard because of the previous social attention is not high, little investment, there are many cooking pain points Need to solve.
'Before cooking, cooking, cooking is divided into 27 to 28 steps, to see what each step can be solved with modern technology, for example, before cooking worried about vegetable pesticide residues; cooking, people Why must stand in the hood, stir fry in front of the stove, whether the ingredients into the pan automatically cooking; cooking, how to do the dishes washed.
Ren Fu Jia Jia said kitchen appliances can be extended a lot of categories, the original range hood, stove, then there are ovens, steamer, dishwasher, water purification A series of products.
With more and more 80, 90 young people become the mainstream user groups, they hope cooking is no longer just to solve the problem of eating, but want to make cooking more convenient, healthy and have fun.So, now the sound system Implanted in kitchen appliances, they also love to share their own food on social media pictures, kitchen appliances will be gradually intelligent.
At present, the owner of the eight categories of electrical appliances have all been intelligent.This gives consumers many added value, such as cooking navigation.Oven, steam box embedded ROKI system, the application of Internet of Things technology, the user selects the menu, you can make the device automatically Ren Fu Jia said next year will launch a new generation of smart pot, the bottom of the temperature sensor to remind users when the oil, put food.
Intelligent products, but also to understand the needs of consumers to provide effective data support.Home appliances in the high-end products, there are now more than ten thousand users online every month if next year there are nearly 1 million users online, their cooking time, product preferences For example, they have an interesting discovery that ovens are the most frequently used roasted sweet potatoes in the Chinese market.
'I believe the next generation of human-machine interface will be voice, which will be a large subversion of equipment man-machine operation. Amazon, Google and so are smart speakers, the next explosion may be the next three to five Year, may also be early. "Ren Fu Jia said that now all the equipment to prepare the boss appliances, ready to one day access to a new generation of human-computer interface.
'Our spirit of hard work remains unchanged, the strategy of focusing on the kitchen remains unchanged, and we are embracing innovation.' In the coming era of artificial intelligence, Ren Fu Jia said: 'We have no fear of the future.'