First price increases after the price, the fictional 'original price', free price tag ... Today, the Consumer Association released 'double 11' online shopping product price tracking survey report .16 appliance business platform claimed to participate in 'double 11' promotional activities 539 non- Among pre-sold goods, 78.1% were not able to buy promotional products at the "Double 11" price or at a lower price (excluding linkage activities) on November 11, an increase from the same period of 2016.
In the 129 pre-sale commodity price behavior survey experience, the pre-sale price of goods is relatively standardized and found that there are four suspected of existence of goods in the form of 'mark price' original price '; pre-sale price as' double 11' day the price concessions; Pre-sale price changes frequently; deposit discretionary price issues.
It is understood that the price tracking survey involving 16 online shopping experience activities, selected a total of 668 models of goods, involving clothing shoes and hats, mobile digital, food products, cosmetics, home textiles, baby products, luggage accessories, household Electrical appliances and other daily necessities, etc. 9 categories from the survey experience of the source of goods, divided into two major categories of domestic and imported; from the sales model point of view, divided into pre-sale and non-pre-sale two categories.
1, suspected of 'marking price' form of fiction 'original price'
Business Lynx platform, a section of the nominal 'Hengyuanxiang' brand knitwear November 10, November 12, November 15 of the crossed prices are 508 yuan, but the November 11 crossed the price adjustment for the counter The price of 1280 yuan.But the counter price argument only in the November 11 page of the product shows that did not appear continuously, also did not indicate the source, if consumers see the price of November 11 the same day, will be misled by the intensity of preferential treatment consumption.
2, pre-sale price as double the same day 11 price concessions.
Lynx platform, a section of the nominal 'Coach' brand shoulder Messenger bag November 7, November 10 pre-sale price of 1068 yuan, the activity for the deposit 99 deduction 150, the conversion price of 1068-150 + 99 = 1017 yuan; but the November 11 price of 1068 yuan, the activity for each full 400 to reduce 50, the conversion price of 1068-50-50 = 968 yuan, November 12 price of 999 yuan promotional price, discount the same low price Before the sale price.
3, after the price increase price
Dangdang a nominal 'Nine Yang' brand soybean milk 'double 11' before the price of 398 yuan, but in the November 10 page price rose again to 448 yuan, and November 11 in accordance with the preferential activities after conversion The price is 398 yuan (price 448, 50 minus 50), and November 7 the same time the price of nodes, not discount.
4, 'double 11' prices rise without falling
Beibei platform, a section of the nominal 'Mentholatum' brand cosmetics October 22, October 23, October 26, November 1 buy price of 76.6 yuan, after November 4 'double 11' during the purchase price increase To 85.5 yuan.
Dangdang platform a section of the nominal 'Dangdang Youpin' brand summer cool was October 29 conversion price of 69 (price 119, over 50 by 50), November 1 price of 89 yuan (price 139, over 100 by 50), 'double 11' during the price increase of 149 yuan, not fall but rise.