China's color TV market, the recent rekindle a price storm, while the storm's eye is the strong alliance with Foxconn.Japanese media reports, Sharp's crazy price cuts and sales soaring has caused other manufacturers Worries.
In fact, Gou's leading Hon Hai Group has long announced that it will fully reinvigorate Sharp's TV business. At the AWE show in March this year, Sharp announced the opening of the glow with 'Powered by Foxconn' and large-screen ultra-narrow bezel TV New journey.Among them, the sales target in 2017 increased from 500 million units in the past to 10 million units, and later put forward the slogan of 14 million units.Therefore, the just-concluded China Double 11 promotions, has become Sharp's performance improvement A fighter.
Sharp China announced the double 11 battlefield shows, double 11 during the whole channel Sharp TV sales exceeded 2.5 billion, an increase of 406% .At the same time, Sharp also won the Tmall, Jingdong, Suning, Gome and other channels of black electric sales champion .
In fact, Sharp TV sales soared by no means a 'price storm' can be summed up.
Zhang Tao, general manager of the National TV Retail Holdings Co., Ltd. TV Division believes that the reason Sharp TV sales in addition to high cost, premium content, a strong product portfolio, industry-leading 'send and receive' services also promote Product sales growth.
A Japanese media commented that Gou's strategy is to use any opportunity to promote Sharp TVs.In order to improve Sharp's sales of TVs, Gou has been actively running.According to the tiger snooze network broke the news that in 2016, the Giant Assembly, Gou also because of Explained to reporters 8K and Sharp Internet TV delayed the dinner with Jack Ma.
In addition, on November 3 this year, Sharp TV in Suning channel for nearly 200 million, astonishing sales shocked Sharp headquarters, operating team quickly settled in Suning office.Since then, Gou also continued to visit China Suning Group and the Japanese home appliance chain retailer Laox The parent company of which, with China Suning also reached a 3-year 50 billion yuan sales agreement, the purpose is to build alliances to promote Sharp's product sales.
In addition, Sharp and Gome also carried out deep cooperation.On-line scenario transformation and depth of online integration to boost the influence of Sharp brand, based on November 24, Gome and Sharp to create a new mode of cooperation between US talk and brand, Efforts to build special events Sharp brand, by focusing on Sharp potential energy radiation brand, the concept of quality products and industries passed to consumers.
According to Foxconn Technology Group Vice President Chen Zhenguo introduction, Sharp's channel strategy is 'do not forget to make friends, make new friends' in close contact with traditional channels, e-commerce channels, KA channels and other channels at the same time, Foxconn and Sharp are also working Build your own channel - 'C2C'.
'We can also customize personalized custom, so this new channel approach, the new operating model, especially with our current e-commerce platform, offline delivery platform, which we will strive to carry out this year, But also Foxconn's innovative channel approach.In addition to this direct supply, we shouted two slogans: the factory to the living room, factory to the restaurant. The various products directly from Foxconn's factory, to the consumer's home, the table, this Is our idea and practice of an innovative channel. "Chen Zhenguo revealed to China's home grid.