Double Eleven warfare news, household electrical appliances compared to 2016 once again become the top ten sales of dual-line 11. And as a major appliance brand, sales of Bosch Siemens (hereinafter referred to as West) has significantly improved over last year.According to Bossi According to the sources, during the two-eleven preparatory period, Siemens and Bosch brands made sufficient stockpiles in Jingdong based on close cooperation between the supply chain and the business sector over a period of more than three months. Based on the close linkage between the two marketing departments, One day before the first 90 minutes, Bosch and Siemens two brands in Jingdong order volume exceeded last year's all day; from a day, Siemens refrigerator top three, sprint to the category second place, third place in the washing machine ; Bosch brand sprint from the tenth to the sixth, the sales have leaps and bounds. In addition to the high price of the refrigerator door broken million units, an increase of 200%, leading the refrigerator door market accelerated.
Boshi Senior Vice President and Chief Sales Officer Wang Weiqing said that this year, November 11 West Brigade has been able to achieve such excellent sales growth Jingdong platform because the cooperation with Jingdong '6.18 Shopping Festival' already had the first three months A complete sales plan, so a good grasp of the annual sales pace.
Against the relationship between the e-commerce platform and offline physical store sales relationship, Wang Weiqing said that it seems Boz Home Appliances, online or offline is not good or bad, it is important relying on the depth of cooperation with business partners to expand consumer Reliable trusted channels, to further enhance the consumer experience.
Wang Weiqing also said that most of the country has not yet built a line of experience shop, he had with Jingdong Group Vice President and Consumer Electronics Division Yan Xiaobing communicated on this issue, Yan Xiaobing said that JD.com will implement the new 'unbounded retail' strategy, Through the all-round cooperation with BOSI, more users will experience the opportunity of zero-distance high-end appliances.
For the intelligent home appliances, Wang Weiqing said that in the context of the escalation of consumption, Chinese consumers are more and more inclined to buy household appliances with intelligent, customized, high-quality, big brands and other characteristics. Listening to consumers' demand for designs and functions, the company constantly upgrades its products and combines innovative technologies with high-end quality to bring consumers home-made products integrated with humanization and intelligence.
Specifically, intelligent users must first consider the privacy issues.Platform data security is the largest basis for intelligent home appliances, and currently advocated by the West is both open and closed concept of home Internet.Wang Weiqing said that at present most of the family Buy appliances are purchased in stages, the brand is different, Boss 'Home connect' is to connect other platforms to access data to achieve home networking, convenience to consumers and the emergence of artificial intelligence has greatly increased The ease of use of home appliances, deep learning to understand user habits, to provide users with the best program in the future in the artificial intelligence home appliances product innovation, sensor and self-learning is the development trend of over-development of functions will lead to intelligent redundancy, Superfluous
Wang Weiqing said that he welcomes competition first, and that competition can promote the development of the industry so as to better promote the innovation of different brands. He proposed to maintain the positioning of products, constantly adjust and innovate the strategic deployment.
In response to Bossi's future strategy in the Chinese market, Wang Weiqing said that the strategy of "next level" will be put on the agenda in the Chinese market. One of the goals is to increase sales in the Chinese market to 30% of the global Bossi brand. Another goal Is to make Boxi the preferred consumer electronics brand for Chinese consumers.While the future of the Chinese market, Wang Weiqing very optimistic about the young people's longing for life and the pursuit of a better life will continue to narrow the distance between consumers and Bossy.