Recently, Hisense and the China Electronics Standardization Institute launched the "laser TV specifications" ceremony, will jointly lead the drafting of China's laser television industry's first national electronics industry standards.
This year, the color TV market as a whole slump, but the laser TV has become a major bright spot in the market, triggering the traditional color TV manufacturers, Internet companies and projector manufacturers rival in. However, market warming at the same time, there was a mixed bag, laser TV For example, the concept of 'laser TV' and 'laser projection' is not clear, the configurations are different and the prices are confusing. 'Brightness' is the core indicator of the effect of laser TV pictures, but there are various kinds of Different brightness units and brightness labeling methods.
In response to this, the "laser TV specifications" will be laser TV terminology and product performance testing methods specification specifications, made it clear that the 'laser TV' is the application of laser projection display technology, with a dedicated projection screen to receive radio and television programs or the Internet TV program equipment ', its' brightness' target to be as high as 250 nits LCD TV national standard.
It is reported that as early as 2014, the International Electrotechnical Commission Electronic Display Technology Committee (IEC TC110) formally established a laser display working group, Hisense became the leader unit, at present, Hisense has completed two standard release, there are five standards under development .
Gao Yuling, general manager of Hisense laser display company, said that with the improvement of image quality, the size of the TV can be bigger and bigger, which is still the most direct core demand of ordinary consumers. In the next three years, the market of large-screen TVs above 70 inches Demand will exceed 4 million units, but the existing LCD TV to large-screen development is facing high cost, large size, high power consumption, technology upgrading tremendous investment.After ten years of technical certification and independent research and development, Hisense found a laser TV this way.
However, Gao Yu-ling also believes that laser TV in the future to be truly subversive also need cost-effective next year, Hisense plans to produce 50,000 laser TVs, and the introduction of 80-inch cost-effective products.