November 27, the United States Department of Clean Appliances Division new release and 2017-2018 Distributor Conference held in Suzhou.Micron's integration of Japan's Toshiba, the United States eureka strength of the two major international brands, introduced two innovative industries, intelligent cleaning appliances.
Integration of international brands
Conference, the United States Department of Clean Electrical Division integrated global brand strength, release the strongest lineup of cleaning products, creating a new pattern of the domestic market for clean appliances Toshiba VC-NX1 combines the advantages of horizontal and rechargeable vacuum cleaners, with a strong suction, extreme lightness, Ultra-long standby operation and other characteristics of the ideal type of wireless vacuum cleaner.Other products, the United States POWER wireless handheld vacuum cleaner is the industry's only fast charge function vacuum cleaner, charging up to 1 hour, is also equipped with a smart dust sensor system, Long life.
As a famous brand in the United States for centuries, EUREKA was founded in 1909 and is the world's leading manufacturer of vacuum cleaners. Toshiba, a world-renowned Japanese home appliance brand, has accumulated hundreds of years of industrial accumulation and technology in charging products, intelligent robots, etc. With two Large international well-known brand of the United States, both from the brand, product or core technology, have achieved the structural changes of the United States vacuum cleaner product system.
According to reports, the United States clean electrical self-developed vacuum cleaners now has more than 1,500 patents, authorized overseas patents covering the United States, Europe, Canada, Japan, Australia and other major international markets, and all patented technologies have been applied to product development And production, and many domestic and foreign design patent award-winning countries. Among them, the United States POWER IDEA Design Award, the Chinese Academy of home appliances Annual Product Innovation Award and many other design awards.
Domestic market potential for cleaning appliances huge
With the increasing awareness of environmental protection and healthy living, China's clean electrical appliance market has been developing well since 2015. Despite this, vacuum cleaners still belong to niche products in China's home appliance market. Developed countries such as Japan, the United States, Europe, In the decade, the household popularity rate in the vacuum cleaner market was close to 100%, becoming one of the essential small household appliances in the family.
With the rapid rise of the consumption needs of the middle class, in 2016, the retail sales of vacuum cleaners in China reached 10.6 billion yuan, an increase of 51% over the same period of the previous year, much faster than the 3.2% increase in the overall home appliance market.
According to reports, the United States Department of cleaning appliances have a 'one team, two factories, three R & D' international competitive advantage, once established to achieve multi-brand operation.China's cleaner is ushering in the industry outlet, according to the survey data Shows that China's vacuum cleaner penetration rate was only 11%, well below the 100% of developed countries.
As early as 2005, Midea Group entered the vacuum cleaner market through the acquisition of Chunhua Electric, the first vacuum cleaner factory in Suzhou, in China, entering the vacuum cleaner market.At present, the sales volume of vacuum cleaners in the United States ranks among the top three in China's vacuum cleaner consumer market, and Midea Cleaner The division will combine its R & D centers around the world to consolidate resources and further strengthen its position as a global market leader.