SARFT released new regulations: suppliers shall not carry out 4K business (photo from Google)
This notice specifically gives seven targeted opinions, respectively: First, fully aware of the importance and arduousness of the development of 4K ultra-high definition television, insist from reality, strengthen policy guidance. Second, give priority to supporting the development of high-definition television more than Good provinces and institutions to carry out 4K ultra-high-definition television pilot, adhere to the pilot first, steady progress .Third, to further strengthen 4K UHVDTV technology standard system, unified standards and ensure technical quality .Third, continue to promote 4K ultra-high definition content Construction and innovation content production to improve the effective supply of programs V. Encourage innovative development model and strive to promote the synergistic development of system broadcasting, transmission and service to foster the development of new kinetic energy Sixth, adhere to the standardized development, carry out the pilot of 4K Ultra High Definition TV Channel Video on-demand business should be submitted for approval according to the procedure. VII. Strengthen organization and leadership, and actively cooperate with many departments to create a good environment for development.
In the 13th Five-Year Plan, it has been clearly stated that it hopes to promote ultra-high definition television and launch the 4K ultra-high definition television trial channel. The guideline released by SARFT is to standardize the 4K content market to meet the audience's higher viewing experience demand.