The exhibition is not over yet, and all exhibition machines are pre-ordered, which makes Liu Hanwu, chairman of Beijing Debon Technology Co., Ltd., who is going abroad for the first time in Hannover, Germany, and his exhibitor team very happy. Li Weiguo, Director of the Division, Liu Min, Head of Agricultural Machinery Testing Station, Liu Hengxin, Chief of Agricultural Mechanization Technology Promotion Station, Chen Zhi, President of China Agricultural Machinery Industry Association and Wang Tianchen, Vice Chairman of China Agricultural Machinery Association, also visited Debon A lot of booth inspection and encouragement.Liu Hanwu summed up the gains of this first-board stadium as 'product display, learning peers, leadership guidance, team cohesion, brand promotion, development agency', the full harvest of words.
Actively going out, looking at the world, understanding the world and internationalization are the only ways for China's agricultural machinery to eventually integrate into the world.
And then transnational three brands debut top international exhibition
November 12-18, as the world's top agricultural machinery exhibition, the German International Agricultural Machinery Exhibition in Hannover, Germany Exhibition Center opened this year's show attracted more than 2800 exhibitors from 53 countries and regions, of which 60% 117 exhibitors from China, the world's largest agricultural machine country, came out from Germany, the third largest exhibitor in China after Germany and Italy, and attracted the attention of all sectors of the industry. During the exhibition, , Tractors to combine harvesters, plant protection and other aspects of agricultural products, is said to attract 400,000 visitors.
Li Weiguo, director of Agricultural Mechanization Department of the Ministry of Agriculture (right 4), Liu Min, Head of Identification Station (left 3)
General Manager Liu Hengxin stationmaster (right 2) and other leaders to Debon large Hanover booth inspection.
Right 3 for the great chairman of Debon, general manager Liu Hanwu researcher
As the rapid rise of the domestic high-quality agricultural machinery manufacturers, the Debon greatly once again out of the country, and participated in the top international exhibition of agricultural machinery, and showed its three major agricultural machinery brand products: First, including the amplitude modulation hydraulic flip plow , Including DEBONT series of agricultural machinery; the other two are the products of TONUTTI and WOLAGRI, two well-known brands of pasture machinery series under the Italian company TONUTTI which is more than 140 years old. TONUTTI exhibited a range of pasture products including a large rake and wrapper, and WOLAGRI exhibited round balers.
Debang greatly to bring this from the country to the Hannover exhibition DEBONT 4460T amplitude modulation hydraulic flip plow, plow height 75-98cm, plowing depth of 30 cm, straw clamshell and buckle Hua performance is superb, covering the effect of crushing completely Achieve the operating standards of foreign counterparts in the heavy corn stalks through the performance is particularly evident last year, a user in Jilin Lishu County homework more than 10 days after purchase, a job quarter down without any problems; in Heilongjiang Province, This product has been put into operation on the freshly harvested corn stubble, covering 100% coverage, highlighting product performance and quality advantage.At present, this product has been exported to Russia, Ukraine, Zimbabwe and other countries.
It is worth mentioning that TONUTTI, the first Italian company exhibiting in Debon system, was established in 1864 and TONUTTI and WOLAGRI, two TONUTTI brands, have a good reputation in Europe. TONUTTI has been focusing on the field of equipment and baler manufacture for a long time , With a full range of grass equipment production and supply capabilities, products covering mowing, raking, crushing, baling, wrapping, transport, unpacking and other pasture harvesting and processing of the whole process, over the years has also been CLAAS , John Deere, KUHN and other internationally renowned agricultural machinery OEM brands.In addition to the company has two production bases in Italy, the United States, Russia and other countries also have their branches and processing plants, their products are mainly exported to Europe, the United States, Russia, Central Asia, more than 40 countries and regions, with more than 450 overseas distributors.
Debang greatly for its products by European and American audiences
Recently, Debon has also entered the field of drying equipment and crawler tractors through M & A and reorganization, and has initially completed the industrial chain layout in the whole process of agricultural production. The company has become a high-end agricultural tool represented by no-till precision sowing machines and irrigated Machinery, grass machinery, electronic equipment, drying equipment, investment and trade and agricultural engineering and other business sectors, including six subsidiaries, five manufacturing base of a group of companies, to become a veritable, for domestic and foreign investors Modern agricultural production process solutions, a full range of farm machinery and equipment, comprehensive farm construction and operations management services such as system integrators, and has become one of the national high-tech enterprises.
Innovative Drive Actively integrate international and domestic resources
In recent 10 years, although the development of China's agricultural machinery industry has achieved rapid growth, it is still small in scale and not high in the machinery and equipment manufacturing industry, especially in research and development of products, reliability and high quality, There is still a large gap between enterprises, which also directly led to the domestic large-scale high-end agricultural machinery market is still monopolized by foreign brands.Around the world, our country has not yet entered the European high-end market of the global agricultural machinery brands and products, which became the domestic agricultural machinery The pain point in the heart. The rise of large agricultural country calls for large agricultural machinery brands and products!
Under such circumstances, some leading agricultural machinery enterprises in China have stepped up catching-up efforts in terms of technology, quality, technology and equipment, etc., and on the other hand, they are also actively looking for opportunities to introduce foreign brands and technologies for the acquisition. For example, China YTO dragged its acquisition of French company McCormick in 2011, and Lovol Heavy Industries acquired the Italian brand Apostles, Masmark and Godenne in the previous two years. Zoomlion, formerly known as Chery Heavy Industries, also made active use of R & D in Europe Base resource, implanting 'European Gene' in high-end tractors, harvesters and livestock machinery.
It is clear that Chinese companies still have a long way to go in order to build a global brand based on the premise and core of global brands.Therefore, Debang greatly takes the opportunity to acquire the brand of TOMUTTI, a century-old forage series in Italy It is reported that Debon is going to work with TONUTTI company on the one hand to open up the international market of the Group's products and on the other hand to learn the advanced technology of international leading products, At the same time select some of Europe's high-end agricultural machinery research and development partners in the field of research and development, prompting Nadu great agricultural machinery engineering and technology center in Europe as soon as possible.
In fact, as a dark horse in China's agricultural machinery market, in recent years, Debon has always attached great importance to the research and development of high-end agricultural machinery products with a view to achieving a leading position by building strong product lines and has now led the industry in precision zero-seeder . Only 6 new patents (including two invention patents) were added in 2016. At the "12th Five-Year" Industry Achievement Exhibition, Debang Da 2016 debuted as an industry representative of electro-drive precision zero-seeder seeders nationwide On December 29 last year, the website of Beijing Science and Technology Commission formally announced that Debon was "the Beijing Municipality Intelligent Seeding Engineering Technology Research Center", which marked the beginning of the national The first 'Intelligent Seeding Technology Research Center' was officially born.
Last year on September 13 last year, the establishment of only four years of Debon great success in the new three listed, the company entered the physical operation and capital operation of the fast-track drive.Liu Hanwu said the company will rely on a rich reserve of agricultural talent, Leading R & D capability of high-end agricultural machinery and equipment, advanced agricultural machinery manufacturing capabilities and strong resource integration advantages, with the help of capital market forces, to achieve more rapid development.
Knowledge and action to capture the global high-end agricultural value chain
This time, the high-end domestic plows and M & A Italian brand forage machines staged a stunning debut in Hannover. On the one hand, it shows that Debang is greatly interested in taking 'Made in China' products of European quality to expand the international market and enhance the international reputation of Nadu Brand. On the one hand, it takes advantage of the acquisition of brands and products as the bridgehead to enter the international high-end market and directly expands the territory of the ultra-high-end market. All these demonstrate the development strategy and determination of Debon to take an international route with determination.
Liu Hanwu, the founder and secretary general of the "Overseas Chinese Agricultural Industry Development Alliance", which already has 48 member units, believes that China's agricultural industrial structure urgently needs to be adjusted and adjusted urgently. In the future, China's agricultural machinery will have a great impact on industrial structure adjustment, industrial technology upgrading, and intellectual agriculture Development and globalization are all full of opportunities and potentials.At the same time, taking China as the leading agricultural machinery is an inevitable choice for our country to go out.Nowadays, the strategy of "One Belt and One Road" initiated by the state should also be given priority in agriculture and the development of overseas agriculture can also be regarded as' Belt and Road "to provide a solid industrial support, especially for its infrastructural creation.
In recent years, Nadu has greatly maintained its tradition of continuing to develop agricultural projects in African countries such as Zimbabwe, Ethiopia and South Sudan. In developing markets such as Eastern Europe and Central Asia such as Russia, Kazakhstan and Ukraine, Also frequently achieved good results.At the same time, pay more attention to the European agricultural machinery, animal husbandry machinery enterprises and even direct mergers and acquisitions, the extension and improvement of the company's agricultural machinery product chain at the same time, absorb the European high-end agricultural machinery and advanced production technology , Directly to the production of European quality agricultural machinery to develop the European market.
In May this year, Liu Hanwu in a short time they will decisively a development history comparable to the agricultural giant John Deere, Italy veteran equipment and baler TONUTTI enterprise into the arm, is the direct embodiment of this strategy. Liu Hanwu's vision is , Through the acquisition of TONUTTI, the introduction of the real high-quality agricultural equipment in Europe, the use of its advanced design concepts, research and development technology and manufacturing processes, especially the international influence of its product brand, to extend the great Debon in China, Asia and Africa and other countries And regional marketing product lines to expand market share; the same time, Italy TONUTTI company headquarters Udine as Debon big products processing and marketing center in Europe, with TONUTTI company, continue to consolidate TONUTTI grass industry equipment and balers International At the same time, it also seeks to expand its marketing channel of making "Made in China" overseas high-end markets such as Europe.
Liu Hanwu said that the implementation of "Made in China 2025" and "Action Plan for the Development of Agricultural Machinery and Equipment (2016-2025)" will effectively promote the R & D, production, sales, service and management of all aspects of our agricultural machinery industry in our country. With smart agriculture and smart manufacturing as a breakthrough point, we will seize the strategic opportunities brought by the new industrial revolution and lead China's agricultural tool manufacturing to the high end of the global value chain.