Shanghai Suning retail cloud project recruiting partners in the city | the first pilot 10 boutiques

In recent years, with the reform of the retail model, the development of the traditional township home appliance market and the mobile phone retail market has encountered bottlenecks in development. Under the new retail model, how has these traditional stores renewed their vitality?

A few days ago, on November 16, the National Off-line New Project Nationwide Project Initiation and Mobilization Meeting was held. The domestic retail giant Suning proposed to dispose 3,000 retail cloud stores by 2018 to reach the third and fourth tier markets and even the fifth and sixth tier markets. Its purpose is' Give the fish a license, "and third and fourth tier cities in the traditional store 'partnership' to develop Suning Tesco boutique.

Now this heavyweight project has started in Shanghai.Shanghai retail cloud relevant person in charge said that at present Shanghai Suning has targeted for the township market to recruit partners, focusing on the core business district and home appliance shopping district, the first batch of 10 cooperation is expected to shop, Depth layout of suburban township market.

Shanghai Suning retail cloud project started

Suning retail Cloud Gate store, also known as Suning Tesco boutique, from the retail cloud project Suning. It uses 'partner system' joint operation for the three to six markets to carry out franchise business, the current type of stores mainly for home appliances Shop and phone tide shop.

According to Shanghai Suning announced recruitment standards, the recruitment partners for the township within the scope of Shanghai, the implementation of 'a town one shop, the only authorized' strategy, the preferred core area of ​​the township core commercial street, second home appliance shopping district, the store area of ​​150- 200 square meters.

Suning Tesco boutique partner registration two-dimensional code

'The reason why there is such a standard, because these places side of the flow of people relatively large, single-store radiation population of more than 20,000 people.' Suning Retail Cloud Project-related responsible person said Suning Tesco boutique stores are divided into mobile phones and tide shops Integrated home appliances, the core purpose of Suning core operational output.

According to Suning's plan, Suning Retail Cloud platform to transform franchise stores to provide Suning brand image, supply chain support, supply support, logistics services, IT systems support, supply chain finance and other related services, franchisees use the retail cloud APP One-stop product ordering, mobile billing, personnel management, performance management and other related functions.From July 2017, Suning has Yangzhou in Jiangsu, Chuzhou in Anhui, Zhengzhou and other places in Henan opened a number of Suning Tesco boutique .

Suning Why open so many retail cloud store?

Mentioned earlier, these retail cloud stores are all Suning Tesco and county franchisee partnership, Suning Tesco offers a series of shop and operation services, its investment manpower and resources is quite small.Then Suning why so many retail cloud stores But also in the third and fourth tier regions of the non-core consumer regions? The reason for this is that we want to continue to expand our lead with a transparent line. At the same time, we will integrate retail resources with social capabilities to fully empower small and medium-sized businesses.

The first is done through the line, because the future consumption of blue ocean in the three or four line market.

Xing Ziqiang, chief economist of Morgan Stanley China, made a speech in his speech titled "New Impetus to High-income Countries" in November. Under the guidance of market forces and government, China's third and fourth tier cities will be even bigger and more Rich and dare to spend, the next 10 years contribute to the entire consumption of 2 / 3. Today, third-tier cities residents is half way north of Guangzhou-Shenzhen, the gap will be reduced within a decade 1 / 3. The data show that China's total retail sales of consumer goods has reached 332,000 In the first and second tier cities, the scale of the first and second tier cities is about 7.6 trillion yuan, and the third and fourth tier cities are 13 trillion yuan. The first and second tier cities have strong and leading spending power. However, the third and fourth tier consumer markets are also rising continuously. The number of large, more room for development. Shopping, experience, is not a 'second-tier cities' patents', but also the needs of 34 markets, and this demand will continue to be strong.

Suning Tesco boutique crowd influx of people

To the line is the trend, but Suning has long been deep-line line to do so is through this rooted three to six line retail cloud stores, the line to do more thoroughly, so that the channel further sinking, the full penetration of every county in the country Every town.

Followed by empowerment of small businesses, so that the world is not difficult to open the store.

In the third and fourth tier markets, a large number of small and medium retailers are located in the market, and because they are well-established and familiar with the local market and people's needs, they also lack the advanced retail concepts and management operation methods. To the convergence of the trend, these small and medium-sized businesses in urgent need of transformation and upgrading, in response to the next three or four line market consumer demand.Suning is to find out the pain point, through the retail cloud platform, integration of internal and external supply chain, logistics, finance, etc. The core value of the entire value chain, the mature retail model will be empowered to these small and medium businesses, to help them form the election, ordering, marketing, promotion, display and other aspects of standardized operations, while maintaining their personal circumstances according to different circumstances, Thousands of noodles', so that store operations become more efficient and more intelligent, more in line with consumer trends, but also have a new vitality.

Suning Tesco, a boutique store that has been carefully remodeled from traditional stores

For example, Suning smart retail cloud's first franchise in Chuzhou, Anhui Province, opened the day they hit the local retail sales record in September, while three new smart retail cloud franchise sales than before joining An average increase of more than 50%.

Suning exports through this socialized smart retail capability. On the one hand, Suning will consolidate the retail resources in the third and fourth tier markets to enhance business efficiency. In addition, it will help more small and medium-sized businesses to upgrade and open up better and more specialized retail stores .

Suning's strength where?

Take a look at Suning's transcripts this year: '818 Fever Shopping Festival', Suning online sales growth of 263%, offline sales growth of 107% in the past O2O Shopping Festival, Suning 4000 stores in full swing, sales Cumulative increase of 168% over the same period, different formats of stores, different levels of market performance remarkable, so the outside world shines.According to its third-quarter earnings, Suning cloud business revenue for the first three quarters of 2017 to 1.13882 trillion yuan, An increase of 26.98% from the fourth quarter of 2016. Suning Cloud Business has achieved 4 quarters of continuous profitability since the fourth quarter of 2016. The profit pattern of 'retail + logistics + finance' has taken initial effect.

The industry believes that Suning has accumulated rich experience in years of Internet transformation and online and offline integration. Based on the O2O, future retail is put forward and practiced. That is, the smart retail model has entered the fast lane of development and released Huge energy and value, which is where Suning's biggest strength.

Looking ahead, in the first-tier and second-tier markets, the number of formats represented by Suning stores and unmanned stores will continue to increase. As many as 3,000 retail cloud stores in 2018 will also bring a brand new consumer market to the third and fourth tier markets Consumer scene and consumer experience, smart retail in full swing with the Suning Holdings chairman Zhang Jindong's words, 'the development of the retail market is ushering in the turning point, are fully into the smart retail belonging to Suning era.'