Survey motivation
However, for some buyers, the excitement of the original purchase may be replaced by the disappointment after receiving the goods, Commodity is not as good as the evaluation said, resulting in the peak return.
It is understood that some businesses in order to make their business more prosperous, hiring professional appraisers to help them brush a single: on the one hand hired acclaim division to brush their own praise, confuse customers and increase sales; the other hand, hire a bad division to the competition Poor opponents brush assessment, in order to suppress competitors.
It seems that hiring a professional appraiser for a brush order seems to be the usual trick for businesses. How do businesses find these professional appraisers? How does a business deal with a single order? How do other businesses react to the status of a competitor's order? "Legal Daily "reporter conducted an in-depth investigation of these issues.
With the development of e-commerce, more and more people choose online shopping.E-shopping is convenient, and the price is relatively cheap, but many consumers can not be assured of the quality of the product because they can not see the product entity. Under such circumstances, the evaluation of other buyers has become an important reference for most people to make choices.
Taking this into consideration, each online shopping platform also sets up an evaluation system, including product description, logistics speed and service attitude, so that buyers can refer to the selection of products.
However, the appraisal mechanism looks beautiful, but in practice it is aliasing.
Buyers: high ratings do not represent good quality
'For those who praise the many shops, I'm not very trust now, I think they are all brush brush out.' 'Ms. Wu, who lives in Longhu Changtian Street, Chaoyang District, Beijing jokingly said.
According to Ms. Wu, she had fancy a sweater in a shop.She looked at the evaluation that, that sweater sales is good, a lot of praise, some buyers not only evaluate the quality, but also to the sellers and logistics services are given The high score evaluation.Watch with the kind picture of praise, Miss Wu after repeated consideration, decided to buy this sweater.
A few days later, Miss Wu received the goods found that the quality of sweaters is not good. Not only the phenomenon of hair loss, and wear very uncomfortable in the body so, Ms. Wu contact the seller, returned the sweater.
'After that shopping experience, I would not easily believe in high praise products, when I shop, I will buy more than three, and after repeated discretion, I will buy something in the store and buy it in the store.' Miss Wu said.
Not long ago, Ms. Kang who lives in Langfang City, Hebei Province, also has an unpleasant online shopping experience.
Ms. Kang told reporters, 'I want to buy a humidifier, because it is more sensitive to the sound, so specifically search for a good mute humidifier in a brand flagship store, I saw the buyer's evaluation of this store Very high, and carefully reviewed the evaluation of the buyer has purchased the goods on the humidifier noise evaluation.I looked at these reviews, I bought a.But, after receiving the goods, I found the humidifier Noisy, because I was too lazy to toss back and forth, I did not ask for return. Of course, this humidifier has become a decoration '.
Sellers: Often bad reviews for no reason
"Legal Daily" reporter found that some employers hire a single brush, on the one hand is to raise the evaluation of their products, 忽悠 consumers; on the other hand is to give competitors a bad review.
A brand mattress flagship store owner told reporters that 'businesses only have confidence in their products will not hire' brush hands', poor assessment division. I am such a shame that this behavior is not easy for you to do business, no need Malicious slander '.
'We are doing well in the industry, suffered a bad rating vicious slander is a common occurrence, although I understand the reasons for it, but to see the negative feedback for no reason, I still feel uncomfortable.' Saying, 'Some people think it is bad reviews, some people do not understand the product completely, write bad reviews do not know what to say.
The owner of a foodservice store operating in an e-commerce platform told reporters: 'For our store, the buyers gave less bad reviews because the product is really good. The second reason is that once the buyers have opinions , Usually communicate with customer service, we will contact the buyer the first time, try our best to solve the problem.
However, I think there is a bad comment is that some people deliberately manufactured some buyers received a bad review, we see the initiative to contact each other, but the other party did not care, the phone does not answer. Situation, I think there must be problems. 'The store owner said.
'Brush hand': to participate in the brush orders must first pay dues
In order to understand the operation flow of the single order, the reporter of Legal Daily went to contact with several experienced single-time reporters.
Sun Lin (a pseudonym), a student at Qingdao Institute of Technology's Information Engineering Institute, recalled that last year he saw several students brushing a single sheet and heard that a single brush could make a profit and decided to try it out.
According to Sun Lin introduced, you want to participate in the brush orders, you must first pay dues, dues 50% to 60% will be introduced to introduce themselves to join the membership dues equivalent to the deposit, different teams charge dues not the same, at least 100 If you want to enter the management, we have to pay 500 yuan to 600 yuan dues, he was paid 600 yuan.
'Pay the dues, will enter a private QQ group, but the process of entering the group quite cumbersome.First, to join a review group, submitted to the administrator to review personal information.Personal information in addition to ID number, bank card number and other basic information Outside, but also have a photo ID card. 'Sun Lin told reporters.
Pay the dues fee, and passed the information audit Sunlin, was pulled into the group officially began brush orders.According to Sun Lin introduction, the biggest feature of the brush process is tedious.Every brush a single, with a single brush and your own certificate Account level certification, find the administrator registration, and then get the appropriate remuneration.
Sun Lin said, 'brush a single reward depends on the level of individual account may be. Account level must be more than two stars to brush a single. The higher the level of persuasion, the higher the honorarium, the more natural However, an account can not evaluate more than 5 items in a week and no more than 14 items in a month.
As for how the brush orders operate, the reporter from Legal Daily got the answer from Wang Xin who worked in Guangzhou, Guangdong Province.
Wang Xin told reporters, received a single task after the brush, according to the normal steps to purchase goods can be operated. But, 'brush hands' will not receive the kind, because the merchant will not really shipped, but the logistics information will Existence, that is, empty packet generation, there is no physical.
Wang Xin told reporters that the brush is not free to enter the store or click on the link to brush. Before a single brush, usually to shop around, that is, more visits to other businesses baby, and then back to the original shop that brush a single .Because ' Brush hands' If you do not even look at the goods directly brush, it is easy to be found, it is said that the platform will have the appropriate record.
In order to avoid being undetected, Wang Xin has her own method. 'I usually find a shop that reviews more than 999 items for a single order, and writes my praise in a good review, as a way of hiding myself.' King Xin said.