The momentum of 'global buying and global selling' has become irreversible as it gives consumers more freedom of choice. 'Double 11' Just recently, the globally linked Black Friday shopping carnival was held on November 24 It is noteworthy that the 'Black Five' Amoy Amoy is increasingly being valued by Chinese consumers and has become a big business opportunity for China's cross-border import of electricity.
The Daily Economic News reporter found that the cross-border e-commerce activity of cross-border import platform Lynx exceeded the first three days of last year's Black Friday Year-on-year surge of over 200%; Jingdong global first day of the battlefield is also last year 'black five' 2 times the day ...
In this 'global buying, global selling' tide, many companies are accelerating the layout of cross-border e-commerce cake .In addition to the competition in the supply chain, logistics has also become an important part of e-commerce platform game. In an interview with the "Daily Economic News" reporter said that to create a sound overseas logistics system will become the cross-border e-commerce platform for the victory of globalization.
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At present, "globalization" is becoming the new label of Alibaba, while Lynx International is the main front of Alibaba's new global retail market.In 2017, Lynx International set the global strategy of buying global and selling global strategy , Their goal is to serve 2 billion consumers around the world.Jingdong is no exception, this year's "double 11" as the "Global Goodies Festival", is to enable consumers around the world can enjoy high from China Quality goods.
Jingdong, Lynx and other e-commerce platforms have "sea", why this year more emphasis on globalization? China e-commerce research center director Cao Lei believes there are several reasons: First, the domestic traditional online shopping market has become saturated; the second is As a listed company, from the perspective of financial reporting needs, from the perspective of shareholders being responsible for the pursuit of maximization of economic benefits, they are increasing the market imagination and increasing the volume of transactions, while also allowing investors to feel the overseas market platform. The third is To meet the needs of consumer upgrades.
Therefore, from 'Double 11' to 'Black Five', this has taken place in overseas purchases between tycoons and start-ups, and the global competition is already fiercer. With this 'Black Five' view, there are currently a number of well-known large platforms To carry out the 'Black Five' activities, they are: Amazon overseas purchase, Jingdong global shopping, Lynx International, Suning Overseas Shopping, Ocean Terminal, Netease Koala sea shopping, small red book, etc. In this 'Black Five' feast Giant and vertical cross-border e-commerce startups are like Eight Immortals cross the sea, each supernatural.
It is understood that Lynx International and Jingdong global shopping is currently dominated by third-party sellers, mainly to strengthen their own supply chain to enhance the shopping experience; Netease Koala is mainly self-oriented; Ocean Terminal and Amazon are cross-border straight Mail as the focus; Xiaohong book is the earliest community e-commerce, has been trying to become an entrance to community life.
"Daily Economic News" reporter noted that the current cross-border e-commerce industry in addition to bonded imports and overseas direct mail competition, there is more competition between giants and start-ups.
'Intense competition will gradually lead to the positioning of the various platforms began to diverge, differentiated competitive strategy is increasingly evident.' Asia-Pacific Institute of e-commerce Lin Zhiyong, vice president, told reporters: 'From the second half of 2014, China's imports of electricity providers Beginning of the outbreak, the development of now, whether it is business model, customs supervision and supply chain construction, import e-commerce are constantly maturing, and gradually regulate the rapid development.
In Lin Zhiyong's opinion, the '48 New Deal 'has substantially accelerated the formation of the e-commerce import structure in China, with a large number of small and medium-sized enterprises withdrawing one after another. Netease Koala, Lynx International and JD.com accounted for more than 60% of the market share More than a dozen second-tier echelons of the Amazon, Ocean Terminal, Little Red Book and Honeydet followed. Despite the competition, confrontation is inevitable, but this year's 'Black Friday' showed a situation of 'import and export boom'.
So, Lynx International, Jingdong global shopping, Suning Outsourcing and other integrated e-commerce platform how to challenge the high degree of specialization of independent cross-border e-commerce businesses? Cross-border business, the pros and cons of giants and start-ups will be?
Lin Zhiyong told reporters that: 'As the major platforms of their own characteristics, business models and development strategies are different from the black five adopted a different strategy and measures, but comprehensive look down the front, of course, Ali Lynx International and Jingdong global purchase. '
He further pointed out that Lynx International and Jingdong currently dominate the domestic market, so they are mainly inviting foreign businessmen settled in and provide other supporting services; Amazon has 14 sites around the world, businesses in all countries to shop and sell these sites Therefore, it has its own unique resource advantages for importing e-commerce. However, due to its limited strength, Ocean Terminal and Little Red Book can not be self-employed on a large scale. Therefore, it is mainly through the acquisition of hand-made and indirect access to foreign merchant resources for transactions.
'The advantage of the giant cross-border e-commerce platform lies mainly in its mass user traffic resource advantages as well as the advantages of logistics, payment and other eco-systems, which can make up for its lack of expertise in the field of expertise. "Cao Lei said on the other hand, Small and medium-sized cross-border e-commerce companies are more professional, their consumption changes in overseas markets, user needs, supply chain protection, more comprehensive than the integrated platform.
Nevertheless, Cao Lei believes that after crazy chase and over and over bonuses, cross-border e-commerce, like many internet products, remains optimistic despite the optimistic outlook. However, small and medium-sized entrepreneurs are facing brutal reshuffle and their small and medium-sized platforms have a hard time surviving.
In Lin Zhiyong's view, 90% of small and medium-sized cross-border e-commerce importers may have to withdraw from the market if the '48 New Deal 'is really implemented. However, the authorities have decided to suspend executions in succession three times in a row, Delayed until the end of 2018. However, the industry believes that this is only a 'slow' nothing.
Logistics becomes the key to the success of globalization
'Double 11' in the former, 'black five' in the future, e-commerce led consumers to buy from the domestic to the world.In this process, e-commerce platform in addition to providing consumers with more diverse, more international goods Choice, the logistics sector have to face the problem.
'Logistics is the core competence of cross-border e-commerce platforms. Without the construction and improvement of logistics facilities, we can not continuously optimize the processes, improve the efficiency of cross-border logistics supply chains and enhance the purchasing experience of platform consumers. Cross-border e-commerce platforms can not Sustainable development, will eventually be eliminated in the fierce market competition. "Logistics experts Xuan Lei said in an interview with the" Daily Economic News "reporter.
With the rapid development of the sea Amoy in recent years, the logistics pressure of the e-commerce platform has also gradually increased.In the recent "double 11", Lynx, Jingdong hit a record high of 100 billion yuan in retail sales, and is still in the double 11 'Peak logistics and distribution, the reality and future trends have e-commerce platform in this year's' Black Five' to withstand the history of the largest logistics pressure.
As the introduction of 'Black Five' in China, Ocean Terminal spends a lot of energy every year on Black Five. This year, in addition to using its own Beihai logistics network for cross-border transportation, Ocean Terminal also cooperates with China Eastern Logistics .
This year, Alibaba, which has been exerting great force in overseas logistics, will obviously not miss the drama of 'Black Five.' In building a global strategy of 'global buying and global selling,' rookie is its 'global shipping' strategy Walker.Reporter learned that during the Black Friday this year, rookie through the big data analysis, cloud computing technology and other cutting-edge technology continue to improve the layout of domestic and international logistics network, optimize the warehouse distribution process, improve the entire supply chain Efficiency.On the customs clearance, rookie and customs, inspection and quarantine and other state regulatory agencies work together to continuously improve the efficiency of customs clearance through technical means to shorten the timeliness.Sunning Overseas Outsourcing also during the 'Black Friday' for warehousing, logistics, etc. all Upgrade and adjustment.
In fact, due to the different business models of e-commerce platforms, consumers purchase the same product on different e-commerce platforms, and the logistics time is often uneven.
This reporter has learned that the current cross-border online shopping there are three main logistics methods: like Suning Amoy, the only product will be docks and other platforms cross-border e-commerce platforms generally use overseas direct mail mode, the model shipped overseas once Sex Express delivery in place, the high rate of genuine products, but the delivery speed is slower; platform plus proprietary cross-border electricity providers, such as Netease Koala sea shopping, Jingdong global shopping, Amazon overseas shopping, Gome overseas purchases, most of bonded imports Mode, early stocking to the domestic bonded warehouse, fast delivery; C2C for foreign sellers e-commerce platform, the general use of spelling patterns overseas, a number of different buyers of goods in the overseas use the same parcel delivery, after the split into the territory Parcel delivery.
Xuan Lei said: With the vigorous support of the national regulatory authorities and the constant optimization of e-commerce logistics practitioners for the entire cross-border logistics sector, the overall logistics aging mode of adopting the bonded logistics and stocking model has been increasingly toward domestic shopping.
Insiders believe that after the '08 Deal, 'the bonded warehouse model has obviously been hit, while overseas direct mail has become the choice of many small and medium-sized cross-border e-commerce enterprises.
In the overseas warehouse construction, in order to achieve the goal of "24 hours in China and 72 hours in the world," Ali said that in order to achieve a global smart warehouse with multiple positions in Southeast Asia and Germany, Network. Ocean Terminal has now completed the construction of 17 major international logistics centers covering Japan and South Korea, the United States, Europe, Australia and New Zealand and other places; and Little Red Book has 29 countries in the establishment of a professional overseas warehouse in Zhengzhou, Shenzhen and Ningbo Bonded warehouse area of over 150,000 square meters, and set up a REDelivery system (Little Red Book International Logistics Solutions), third-party businesses to provide international logistics services.
There are two key cross-border logistics, one is the transport link and the other is the customs clearance link. "Xuan Lei said that at present, the development of cross-border e-commerce business is very fast, and the needs of consumers are constantly changing. Commodity procurement, distribution and sales Therefore, how to synchronize overseas business with business development is a challenge for cross-border e-commerce logistics. This will also become the key to winning the globalization of e-commerce platform.