If this is a multi-screen era, I believe no one will be questioned.Mobile phones, TVs, tablet PCs, laptops, car control screen, outdoor large screen, surrounded by a variety of screens, covering all aspects of life To understand from the dimension of the screen, that is the case.
Xiaowen theater founder Marvin
If you look for another perspective, from the perspective of the application scenarios and needs, but also can be divided into work projection, entertainment viewing, live navigation, security monitoring, etc. Among them, the screen is the largest application entertainment entertainment. , Tablet PCs, etc. have become the carrier of people watching movies, and in recent years, with the upgrade of people's viewing needs, a new way of watching movies - laser TV came into being .It is larger than the average LCD TV screen (100 inches) than the giant screen LCD TV, cost-effective than the cinema intimate than projection high brightness set many advantages in a laser TV industry has also attracted, including Haier, Hisense, millet, Sony, Changhong and many other traditional TV Brand to join, for a time, the laser TV industry has become very lively.Laser TV Which strong? An early stage of development of the industry, people outside the industry often can not see the business, consumers do not understand the product, so this problem has become everyone Are concerned about the topic.
Usually, an enterprise tends to be good at product technology, or stronger than brand marketing, or after-sales service, or good at integrating resources, 'moral and mental health' comprehensive development of the brand is almost non-existent in the laser TV industry, Cinema is a 'good student', both hardware and content and marketing model, Xiaobashuang theater has its own unique ideas.
Of course, the idea of the idea, Haier Xiaoshou future development will still face several major problems.
First, like all laser TV brands, the first is consumer awareness.
The second is from the traditional LCD TV industry sniper.
Third, competition from peers.
Faced with these problems, Xiaobai theater is how to solve it?
Four generations of technology laser TV set to emerge
In the view of Xiaowen Cinema founder Ma Wenjun, the television industry has experienced the development from CRT to LCD / LED to OLED. So far, the traditional LCD TV has been subject to the cost of the screen, the big screen is the cost of the vast majority of consumers The unacceptable.High-definition laser HDTV big screen, cold light technology and affordable prices, to solve the traditional TV screen size is limited, big screen cost is not high, cold light source low brightness short board, etc. In short, Consumers can get the same viewing experience as very expensive ultra-large-screen LCD TVs at a lower price, so why not? Laser technology will emerge as the fourth generation technology in the future.
Little handsome theater
"The TV industry has always been driven by technology. As laser technology is widely used by manufacturers, cost reduction and thresholds will be drastically adjusted in one to three years and laser TV will enter a phase of rapid development," said Ma Wenjun.
For the C-end users, Xiaoshuo theater in the various e-commerce platform sales a variety of home projectors, projectors can realize the needs of large-screen viewing, and equipped with intelligent systems and content platform. Xiaoshuai products can be projected within 2 meters 100-inch large screen and supports 1080P HD content.Some extent, the projector is a large-screen TV alternative and supplement, 100-inch TV market price is usually in the hundreds of thousands of dollars, the projector's price is easy to accept More, in 2000 to 5000 yuan.
For the pursuit of user experience, Xiaoshuai also have high-end laser TV product line, the brightness can reach 4500 lumens, and has a 120-inch large screen and 4K ultra-high definition resolution, the price of tens of thousands of yuan in between.
One big one small prospective product prospective beats
If you simply understand the laser TV as a new projection, then obviously not correct.Laser TV appearance, not only solved some of the shortcomings of the projector has been criticized by consumers, but also created a lot of new products and scenarios.
Little handsome theater products
In Ma Wenjun view, the future of laser TV product planning will be developed in two directions: First, small size, and second, large-screen.
The future, laser TV display size from the current 80-inch, 100-inch towards a larger size and the display and brightness will not be affected by the size of the other is the portable projection device will flourish, with Consumers driving, camping and other life scenes appear, portable projection equipment will be more and more.
So when asked whether the laser TV will be a transitional product, Ma Wenjun said it would be.
'The product is not the future, the demand is the future.' Ma Wenjun said, implying that all products can be replaced, only the needs of consumers irreplaceable.In the acquisition of images, the consumer's demand is the big screen And easy to carry.
According to Ma Wenjun, the market size of domestic portable projectors is 1 billion yuan in 2015 and 5 billion yuan in 2017. The market maintains rapid growth. The pursuit of 'theater' at home by Chinese people is becoming a trend.
Second cinema laser TV a big chess
Therefore, the "theater" more appear around the consumer, Xiaobashu theater has become a new machine.In addition to laser TVs and portable projection for the C-end users of the product, Xiaobashuan theater is another major business is Cinema-oriented 'second cinema line'.
For the B-side users, Xiaoshuai cut into the scene is mainly the entertainment needs of business travelers traveling, not only the bulk sales of hardware, but also to provide matching services Xiaobai aimed at light luxury hotel chain, the terminal room will be upgraded, will be based on demand for Hotel custom wisdom system to help hotel operations now, Xiaoshuo equipment has covered 5270 rooms, is expected to reach 10,000 by the end.
According to Xiaoshuai's background data statistics, the current national activation of the system twice a week Xiaobai products active users in more than 100,000 this year's total revenue of 200 million yuan, B-side that is, the hotel business has been part of the profit, each The annual net profit of a room in the 200-300 yuan is expected to reach the overall breakeven by the end of next year, profitable.
Content closely follow the integration of resources to provide more choices
In Ma Wenjun view, from the scene, the traditional nature of the theater is the real estate business, in addition to watching the movie blockbuster, people walked into the theater because of social dating with the boyfriend / girlfriend two hours in the CBD; from the content According to the "China Film and Television Industry Development Report" released by the SARFT, total film output in China was 944 in 2016 and only 381 films and televisions were released. There was no opportunity to enter the first-level cinemas after releasing a large amount of content. Xiaobai theater such platform will give these content provide the opportunity to play, but also to provide the majority of fans the opportunity to watch.
Xiaobai theater from the C-side home users + hotels and other B-side scene projector equipment into the market, while building the system, access to Andrews platform, and CIBN, the number of platforms such as China, Feng Ting Xun and other copyright vendors to cooperate in the hardware On the user to meet the decentralized viewing needs of the film, to provide users with more choices in content, connecting the industry chain.
In content, different from the common single binding box television platform, Xiaobai theater equipped with an open system to support users to download all types of APP, to provide multiple video applications to download, at the same time with the original film source business cooperation, and according to the data Recommended content for users.
Ma Wenjun believes that other projector brands are only equipment manufacturers, Xiaobashuang theater is the hope of integrating content at the same time become a broader coverage of the Internet mobile distribution platform, cut into the hotel, schools and other more subdivision scenarios, providing services for each Families have their own movie theater.
