Liu Li Rong, chairman and president of Jinli Group
Sina Technology News November 26 evening news, Jinli also released today 8 full screen products, chairman and president of Jinli Group Liu Lirong said in an interview, the current full screen products are still in the first generation, the second generation of full screen next year that is Liu Hai-screen iPhone X. He also revealed that this year Jinli on the overseas market strategy has been adjusted to concentrate on doing Jin-Li brand, no longer do ODM.
Fully turned to full screen Next year will be popular bangs screen
At the same time, Golden launched 8 full-screen products, covering its main business of M, the main four shot S, the flagship fashion F and the main battery life of the four product lines, the price segment also covered 999 yuan -4399 yuan.
Liu Lirong said full screen is the future trend, the release of 8 new products also marks the Jinli has launched a comprehensive full screen strategy.He said that in the full screen of the supply, Jin Li and Samsung and Pegasus also maintained good cooperation, full screen , Flexible screen and so can get first-hand resources, he said he hopes to cover different price segments of the full screen of new products for the overall sales of Jin Li greater growth.
However, Liu Lirong pointed out that the current mobile phone industry is still in the first generation of full screen, more screen morphological changes, while the second generation of full screen iPhone X Liu Hai-screen next year will be popular, while more technological innovation will Appear, such as the side of the keys and openings may disappear, there will be more fingerprint-related directions such as optical fingerprint, face recognition, etc. By then the full screen products will further promote the consumer's desire to replace the machine, shorten the replacement cycle .
And Jingdong reach strategic cooperation to expand first and second channel
After the conference, Jinli announced that it signed a strategic cooperation agreement with Jingdong. Both parties will jointly set up the "Jingdong House" and the "Targeted Offline Joint Marketing Campaign" with Jinliang Products in Jingdong House and Jingdong Store 3 aspects of cooperation.
Liu Lirong said that before the main focus of traditional Jinli open market, but now will pay more attention to online channels, to create a combination of online and offline channel strategy.
In fact, Jin Li and JD.com are not limited to online channels. For the new retail trends emerging in the mobile phone industry, Jin Li also laid out the layout with Jingdong House and offline marketing activities of JD.com. At the same time, Jin Li, and Jingdong cooperation can also be further extended to a second-tier cities.
Hu Jingli, vice president of Jingdong Group and president of 3C Brigade and Tourism Division, said that Jin Li will double its sales volume to Jingdong this year next year. At present, Jingdong also set up branches in Indonesia and Thailand and hopes to cooperate with Jinli in these countries in the future .
He further talked about the overall screen view, he believes that before the advent of the 5G era in 2020, there are two years in the middle of the gap, and the full screen is a very crucial 4G innovation, can be a good solution 4G cell phone innovation Fatigue problems, hoping to promote the popularity of a full screen to further shorten the user's replacement cycle.
Lu Wei Bing outgoing president Jin Li overseas no longer do ODM
Previous rumors of outgoing Governor Lu Wei Bing also confirmed at this press conference, the president of the post by Liu Lirong.
Lu Weibing established Shenzhen Chengyi Technology Co., Ltd. on June 28, 2017 with a registered capital of RMB18 million and Lu Weibing as the legal representative and an executive Director and the general manager at the same time. And Liu Li Rong Jinli Group Chairman also holds shares in the company, the ratio was 24%.
Before taking office, Lu Wei Bing was mainly responsible for overseas markets. According to the news, Cheng One Technology will succeed Jin Li's overseas foundry business.
Liu Lirong said in an interview that after the personnel adjustment, Jinli's strategy in overseas markets has also been adjusted. It will focus on the Jinli brand and stop making ODMs. This confirms the rumors about Chengyi Technology.
Liu Lirong said that due to the adjustment of overseas market strategy, this year, Golden overseas sales will be flat or small decline.He also said that in the future will increase the intensity of overseas markets, the use of agency system, but pricing will be different with the domestic, overseas will be Take a more cost-effective strategy.