Recently, the State Administration of Press, Publication, Radio, Film and Television issued a circular on regulating and promoting the development of 4K ultra-high definition television to radio, broadcasting and television stations of various provinces and relevant agencies. Notification Aiming at the problems of non-standardization of management and non-compliance of technical standards in the development of ultra-high definition television, The 7 guidance:
First, fully understand the importance and arduousness of developing 4K ultra-high definition television, insist on proceeding from reality, and strengthen policy guidance.
Second, give priority to support the development of high-definition television in better provinces and agencies to carry out 4K ultra-high definition television pilot, adhere to the pilot first, steady progress.
Third, to further strengthen the 4K ultra-high definition television technology standard system, unified standards and ensure technical quality.
Fourth, continue to promote 4K ultra-high-definition content construction, innovation content production, improve the effective supply of programs.
V. Encourage innovation and development mode, make efforts to promote synergetic development of broadcasting and broadcasting, transmission and service and cultivate new momentum for development.
Sixth, adhere to the normative development, to carry out 4K ultra-high definition television channel pilot and video on demand business according to the program approval.
Seven, strengthen organization and leadership, and actively cooperate with many departments to create a good environment for development.
The circular aims to standardize and promote the healthy and orderly development of 4K ultra high definition television and promote the development goals of promoting ultra high definition television and launching 4K ultra high definition television trial channel proposed in the 13th Five Year Plan for Press and Publication, Radio, Film and Television Meet the needs of the masses higher viewing experience.
Attachment: The full text of the notice
State Press and Publication SARFT documents
New Broadcasting '2017'230
State Administration of Press, Publication, Broadcasting and Television, Regulating and Promoting the Development of 4K Ultra High Definition Television
Press and Publication Administration of Radio, Film and Television of all provinces, autonomous regions and municipalities directly under the Central Government, Xinjiang Production and Construction Corps Press and Publication Bureau of Radio, Film and Television, directly under the Central Government, China Education Television Station:
In recent years, along with the progress of television broadcasting and television technology and the development of television terminal industry, some institutions have approved the test of making and transmitting 4K ultra-high definition television programs and transmitting them for beneficial exploration and practice in promoting the development of ultra-high definition television. Also appeared management is not standardized, technical quality is not standard and so on.In order to standardize and promote the healthy and orderly development of 4K ultra high definition television, notice as follows:
First, to fully understand the importance and arduousness of developing 4K ultra-high definition television, insist on proceeding from reality and strengthen policy guidance.Developing 4K ultra-high definition television is the key to implementing the development strategy of central innovation driven by the press, radio, film and television department and promoting the integration of culture and science and technology Of the important measures for the deepening of the structural reform of the supply side of radio and television to meet the people's higher viewing experience needs and promote the promotion of cultural industries and national industrial development are of great significance at the same time, the development of 4K ultra-high definition television is also a radio and television broadcasting A major technological progress and transformation and upgrading involve many aspects, broad areas and great influence, which is a complicated systematic project.Nowadays, 4K Ultra High Definition Television in China is still in its infancy and there is no mature industrial chain and ecological chain. All units and departments should further deepen their understanding of the importance and arduousness of developing 4K ultra-high definition television. In line with China's actual conditions and the actual development of radio and television, insist on strengthening the leadership of the organization and improving the policy support in a sound and proactive manner.
Second, give priority to adhere to the development of high-definition television better provinces and agencies to carry out 4K ultra-high definition television pilot, adhere to the pilot first, steady progress .After several years of cultivation, the current domestic high-definition television shows a stable development trend, but with the people's needs Compared with there is still a big gap between the need to further increase the promotion efforts.All regions and departments should properly handle the relationship between the development of high-definition television and ultra-high definition television, make co-ordination and coordination.To promote the development of high-definition television is the development of 4K ultra-high definition television , The SAIC gives priority to supporting the provinces where HDTV is developing well. Organizations carry out pilot projects in 4K Ultra High Definition Television. Through pilot projects, they have conducted exploration and practice in content construction, technical support, operation and management, and measures for safeguarding. After gaining experience, Gradual promotion.
Third, to further strengthen the construction of 4K UHF television technology standard system, unify the standard and ensure the quality of technology, promote the development of 4K ultra-high definition television to uniform standards, strictly regulate and speed up the establishment and improvement of a unified technical standards system. 4K ultra-high definition television pilot units Earnestly implement the national and industrial technical standards such as "efficient audio and video coding Part 1: video", "ultra-high definition television system program production and exchange of parameter values." 4K ultra-high definition television receiving terminals (including cable TV terminals, IPTV terminals, OTT terminals, and all-in-one TVs) should support the TVOS smart TV operating system, AVS2 standard decoding, and high dynamic range and 3D sound standards.
Fourth, continue to promote the construction of 4K ultra-high definition content, innovate content production and improve the effective supply of programs. To strengthen the construction of 4K ultra-high definition television program production capacity, grasp the correct orientation, promote quality creation, and constantly improve program production capacity and reserve level, promote the formation of 4K Ultra-high-definition audio-visual content production in the new advantages.In the early stages of development, to encourage qualified production, broadcast, transmission agencies in accordance with the unified arrangements and requirements of the General Administration, first in sports events, documentaries, film and television drama, culture and technology to explore the development of 4K super type programs HDTV Encourage cable TV network to carry out 4K HDTV video on demand business and encourage qualified broadcasting organizations to explore and establish an ultra-high definition television broadcast system. When the conditions are ripe, they will apply for the pilot of 4K ultra-high definition television channel timely.
V. Encourage innovation and development mode, strive to promote synergetic development of sowing, transmission and service and nurture and develop new kinetic energy To develop 4K ultra-high definition television, it is necessary to thoroughly implement the development strategies of media convergence, smart broadcasting, broadband radio and television and give full play to radio and television Promoting synergetic integration and sustainable development through the integration of media content broadcasting, efficient collaborative transmission and intelligent terminal services, etc. The Directorate General of the State Council has developed 4K Ultra HD to encourage innovative development models and actively explore digital content copyright protection and smart collaboration Service and ultrahigh-definition home theater, new formats and new services, strive to create a new ecological environment for radio, film and television media under the condition of 4K ultra high definition and new technology, and promote the technical progress, transformation and upgrading of radio and television.
Sixth, adhere to the normative development, to carry out 4K ultra-high-definition television channel pilot and video-on-demand business to be reported according to the procedure. 4K ultra-high definition television is a new public opinion propaganda position of radio and television, we must uphold standardized development, strictly implement the ideological responsibility system, Of the political direction and direction .To 4K high-definition television into radio and television regulatory system to ensure that the guidance of security, broadcast safety.Strict approval of management, without approval, no matter in any cable television, terrestrial TV systems, or in the IPTV As well as Internet TV, are not allowed to open unauthorized 4K ultra-high definition television channels and video on demand services.
Seven, strengthen organization and leadership, and actively cooperate with the multisectoral collaboration to create a good environment for development.All units should strengthen the development of 4K ultra high definition television organization and leadership, overall planning, careful arrangement, coordinated promotion .Actively do a good job with the national and local Level government social development planning and related deployment of effective convergence, and the relevant departments to make concerted efforts to actively fight for party committees and governments at all levels and the community's attention and support. Multi-party collaboration to form a concerted effort to promote the healthy and orderly development of 4K ultra-high definition television Create a good policy environment and development atmosphere.
State Administration of Press and Publication SARFT
November 10, 2017