Young Sohn, president and chief strategy officer of Samsung Electronics, believes that Samsung now has only a mere $ 5 billion in revenues from its car business, but the auto industry is one of the great opportunities to ensure the long-term growth of Samsung's business. "Sun said: The revenue from the auto industry is not much for Samsung because our revenue has reached 200 billion U.S. dollars, but in the future, I think the share of the automotive industry will increase and reach 20 billion U.S. dollars in 2025.
For example, to achieve the third level of autonomous driving, Samsung believes that car makers need to install sensors, electronic components and software systems, etc., which will add an extra $ 2,500 in additional products.As the car is configured more and more The function of the electronic system must be able to quickly handle large-scale data transfer.
Nowadays, a car generates about one hundred megabytes of data every day. However, the upcoming third-level autopilot features such as the Audi A8, which requires hundreds of gigabytes of data to be processed daily, is eventually fully autonomous After that, the amount of data will even reach terabytes. "When data increases at a rate of 100,000 times, then the electronic structure that you process data needs to react to changes overnight, which means that at Putting a small data center in the trunk of a car is a huge opportunity for IT technology companies like us. '
Samsung has already made a new move to further tap the car market, with Samsung just acquiring Harman International Industries for about $ 8 billion recently and a further $ 80 billion in spending on the company Samsung Electronics is also in the process of establishing a brand new ADAS (advanced driving assistance system) strategic business unit led by John Absmeier, In automotive supplier Delphi, he is responsible for Delphi's autopilot platform and joined Samsung in 2016.
The main products listed in 2021
Sun believes that after putting hundreds of millions of dollars in costs, a major Samsung product will go on the market in 2012, and the new product will be a new self-driving open source hardware platform. Sun expects the platform to become the industry standard. With a tunable interface and compatible software, third parties can leverage the platform to independently develop components and applications, enabling vehicle manufacturers to easily and quickly implement market-ready components and applications without the need for Redesigning or repackaging a car, which Sun believes is the quickest way to innovate in deploying autopilot technology faster while reducing costs and enabling market functionality.
At the Frankfurt Motor Show this September, Samsung demonstrated its platform prototype system, a prototype built by Samsung and TTTech in Austria, which looks like a small laptop in appearance but will be designed to accept the prototype system More challenge, and ultimately, it will be a 'zFAS' control system similar to the Audi A8 third-class autopilot but it will be more advanced and more flexible.
Currently, Samsung's Ethernet can transmit 6 gigabytes of data per second over a range of electronic control components, but Samsung hopes the speed of transmission will be further improved. "Sun said: 'The speed is too slow or the tiny information pipe Net can not absorb these data.
In order to provide maximum flexibility to the car manufacturer, Samsung's quantitative principle is very simple, for example, a component to meet the third level of autopilot requirements, and to achieve a higher level of autopilot function, the car manufacturer only You need to increase the number of components until you can meet the requirements.Moreover, manufacturers can choose according to their needs, the choice of components stacked or tiled way to assemble.This can provide 20 to 220 teraflops car (teraflop, Computing speed) computing power.
Mr. Sun said the challenges facing automakers now remind him of the transformation that the computer industry experienced two decades ago when each computer company had its own dedicated architecture and today cloud services like Amazon Web Solutions Is standardized and compatible, allowing consumers to plug directly into the latest micro-processing unit or chip card without worrying about hardware compatibility, said Sun: "These are ways to accelerate the adoption of new technologies."