In August, we learned that Apple plans to invest $ 10 in original content purchase and production in 2018. There are new rumors that Apple will continue to increase its investment to raise its budget to 4.2 billion U.S. dollars by 2022 Gene Munster, a well - known Apple analyst who has been converted to venture capital, today predicted that as part of a move to expand Apple Music, Apple will continue to invest heavily in original content, spending $ 4.2 billion by 2022.
Variety Weekly commented that Apple's investment in the other two online gambling industry is nothing before, when Amazon's investment will exceed Netflix invested 6.8 billion to 8.3 billion.
Although Apple did not make clear that original content was found in Apple Music or other businesses, the company has turned green to original content such as remake of Spielberg's "Amazing Stories" series and cast by actor Jennifer Aniston And Reese Witherspoon co-starred in morning news as the theme of the TV series.