Double eleven has been in the past two weeks, all kinds of replying and analysis have been released.Domestic appliances the most concerned about the large-scale color TV category, after experiencing year-round downturn, ushering in a double 11 big growth, according to Orvie cloud network ( AVC weekly monitoring data show that 'double 11' week sales reached 2893,000 units, an increase of 40.5% .Gross domestic television a brother Hisense, during the double-line total sales of nearly 1.5 billion, an increase of over 100%. It is noteworthy that Hisense is far ahead in the praise, a variety of new products even won 100% praise.
Hisense 100% good reputation of the EC500 series TV
This year, Double XI, Hisense TV e-commerce channels far more attention than ever before.Jingdong, Suning and Taobao three open platform sales, and gains Jingdong, Suning channel accounted for the first performance.Annel 75-inch and above sales share of 66 %, Ranking first.Product side, in addition to EC720, EC750 two series, the rest are double 11 new products, high proportion of new products is also rare, and even ULED ultra-quality television EC880 series, but also for the first time to join the line On the sales force, sales break in one fell swoop.
Suning platform 99% favorable rate Hisense 75E7U series TV
Compared with the sales volume and market share, Hisense has always been to 'quality' and 'technology' Hisense is clearly more concerned about the user experience and reputation .As early as March this year, released the '2017 China TV sales service and consumer satisfaction survey report' , The survey data show that Hisense TV's consumer satisfaction as high as 94 points, the highest level in the industry, which won the five-star rating of consumer satisfaction.This double eleven, Hisense TV is no exception in the three platforms E7C and EC500U series TVs won 100% and 98% respectively on the Jingdong and Suning platforms, while the E7CY, E5U and EC720 series achieved a score of 4.9 out of 5.0 on Lynx Evaluation.
Hisense E7C series of TV user evaluation
At the same time, check Hisense TV's user reviews, and more focused on the 'big brands', 'good quality', 'quality', 'after-sales service' and so on.Compared with 'cost-effective' as the main selling point of the Internet brand TV Around the 'cheap', 'cost-effective', 'value', 'easy to use' and other key words, although sales have an advantage, but the user word of mouth, but overall at a disadvantage, with low evaluation, rarely 100 % Praise of the product.According to the authoritative survey data show that the quality of the brand and product is precisely the most important two factors that affect consumers to buy television.
With the popularization of mobile Internet and the maturity of online shopping, e-commerce has changed from 'young people's fashion shopping channel' to 'social' main shopping channel. Consumption groups have changed from young people to 'whole society' Who brought a greater total purchasing power.In the context of consumer upgrades, Double 11 is no longer a low-end low-cost products, carnival, consumers demand not only low prices, but good products, good Service brings convenience shopping experience.
Hisense adhere to the high-end, refined development route Hisense with years of independent display technology, has firmly grasp the market initiative, such as this Jingdong platform won 100% praise Hisense LED65EC7 TV, 65-inch Slim surface with a new generation of image quality engine can bring stunning color, and multi-partition image contrast enhanced 4K HDR TV images with each frame are vivid stereo as a smart TV, equipped with a smart VIDAA Operating system, 2GB +8 GB of memory, massive video, smooth operation.
Hisense LED65EC7 TV
TV and mobile phones and other products is different, more 'big' features determine the installation, maintenance and other after-sales service is essential.As early as July 2013, Hisense formally implemented in all channels, '30 days Baotuibaohuan 'innovation services This measure more than doubled the national standard of "7 days retreat and 15 days replacement." In the meantime, decades of deep-market construction of offline markets and channels can achieve broader coverage in terms of after sales Faster response speed.
Hisense TV has already formed the advantages of 'innovative technology', 'easy to use' and 'special service' while sticking to the high-end and high-quality development route. These are the two win-win consumers Generally praised the root cause.At the same time foreseeable, online TV market, has entered the 'quality' fight era.
