In most people's perceptions, Du Haitao, a host of Hunan Satellite TV, occasionally plays and sings, but outside the entertainment business, he is still a businessman.
It is understood that Du Haitao has been involved in the business community since 2012 and has invested and operated over a dozen companies in areas such as home life, food and beverage, shared travel, entertainment media, etc. Among them, at least the source of Jin, Already on the third board.
'My business has changed so much in business that I have learned to think in a different way of thinking.' On November 20, Du Haitao said at his 30th sharing party that on that day, Also jointly mango TV's Internet TV brand 'love Mango', jointly released the first domestic star custom TV - 'Star Mountain' series of television.
Du Haitao and love Mango cooperation, did not stop at the level of endorsement and cooperation .As a Star custom partner, he participated in the Star Mens TV pre-R & D, product release and follow-up promotion .This is the commercial map of Du Haitao, for the first time Intelligent hardware industry.
Compared with the music TV, millet, micro-whale Internet TV, love Mango reflect what characteristics? Du Haitao why start to do TV, what is his business logic?
Cut into the Internet television industry
It is understood that love Mango TV into the market in early 2017, the full license by the video media mango TV and GOME Group, Skyworth Group, Everbright preferred co-founded.
For the opportunity to cooperate with love mango, Guo Fan Internet Brand Center General Manager Song Fan Yin said that the United States in the TV industry chain has been trying to extend to the upper reaches of the country. The United States with the manufacturers there are two ways, one is a unique model of cooperation with manufacturers, Get the exclusive resources.The second is the country to take the initiative to participate in the United States to build the brand.
In the Internet TV industry, Gome invested in love Mango and popular.The two companies have in common is that there is a popular SMG stake in love mango behind the Hunan Broadcasting and Television.We value the content producers, if there is no sustainable Content support, I think Internet TV is difficult to develop.We also hope that through the love mango as the gateway to more in-depth cooperation with Hunan Radio and Television. "He said.
At present, love Mango has three series of products. Green Mang series mainly for 90 after the crowd, Jin Mang series focused on quality of life for high-end people, the launch of Star Series main high-end star custom.
'Everyone loves to customize and make themselves different, and loves Mango TV, a TV that makes users and others different,' says Du Haitao, who understands that users who choose Star TV will have a range of customized experiences, Including the experience of Du Haitao participating variety show scene.
Internet TV, there are already many influx of capital and entrepreneurial team love Mango entry is not early, its competitiveness reflected in what?
Love Mango TV brand director Zhao Chao said that the advantages of love mango first show in the richness of the content source, the company relies on the Hunan Radio and Television and Mango TV programming power and genuine resources, to provide users with a variety of programs, but also the introduction A lot of copyright content at home and abroad.
Skyworth Group provided support for Love Mango in terms of hardware and manufacturing process.Another Mango America that love Mango not only provides channel support for Love Mango in stores and online stores all over the country, but also in underwriting customization, OEM ODM, reverse customization and other business practices to further explore the depth.In addition, software and systems, human-computer interaction technology is also love Mango products have been reflected. 'He said.
At the beginning of the brand was founded, love Mango Zili next year sales of 1 million units, three years sales of 10 million units of the target.Zhao Chao said the company sales this year, basically reached the goal set at the beginning of the year, after the three-year goal Sales efforts.
Future or set up an investment company
In this love of mango TV, Du Haitao whether the real money into, he did not positively answer the 21st Century Business Herald reporter, but he has been doing business for five years the territory of the existing investment and management, has been remarkable.
Like most celebrities, Du Haitao started his business as a restaurant. 'My idea was that as a northeast people in Changsha, I wanted to eat northeastern cuisine. We could all have our own ideas, but we must follow market principles. Think, if I do Northeast food in Changsha, its viability will be how strong. 'Du Haitao said.
Eventually, he gave up the idea of making a restaurant in Northeast, but chose to do the cafeteria 'Sea to eat'. 'When I was a student most excited about is that the cafeteria can be about the classmate together' collapse ' Everyone has the desire to enjoy food, so I want to be a cafeteria, and up to now, many students keep good memories in the sea and eat, "he said.
After eating in the sea, Du Haitao made another restaurant in Hunan Museum, a bear-shaped kung fu restaurant, and founded the home brand Xiongjia Youpin. 'I long ago wanted to make the brand with Haitao, and he said he wanted to do Tide brand, but I think home better cut in. All aspects of life are related to home, pajamas, books, luggage are home category.But we think home can not do too broad, we mainly in the development of functional products "Du Haitao, a partner at Xiong Jia Youpin, said he had spent nearly a decade in fashion design at Happy Camp.
After tackling 'eating' and 'using', Du Haitao began to pay attention to weight loss and fitness. He invested and operated a number of "banana" start-ups, including banana punch cards in the field of sports and fitness, banana fitness factories, banana media in entertainment and entertainment, Bananas in the field, etc. Among them, Bananas Travel was founded by the end of 2016 by former millet employees Zhong Yufei, He Xiaohong and others, and the project was funded by angels of millet founder Lei Jun and Du Haitao et al.
In addition, Du Haitao also invested in the field of game flying, share the times, etc., to share the era of agency distribution "find your sister", "cut the rope" and other games known.
'I am very fortunate that I may think of some unrealistic ideas that are ultimately viable in the marketplace and that I have met many highly effective teams.' Du Haitao told 21st Century Business Herald each Everyone has something they want to accomplish, and the value can be felt in the process. "But the most important thing is execution, and many people have many ideas, but they've shelved and I've done it. '
Du Haitao also said that in the future or will set up an investment company. 'Ren Quan, Hai-Quan Hu made some achievements I am envious of myself in this area to try. So many teachers in front of doing well, I will follow their step by step Take it step by step, 'he said.