In the evening of November 26, the announcement of "LeTV SuperTV" Micro Signal announced that LeTV SuperTV, the main operating company of LeTV, was renamed as "New LeTV".
Announcements show that in the future, the new music as the intellectual home will be committed to become an excellent platform for smart home Internet operators to smart big screen as the center, the integration of intelligent hardware and smart home, build smart home; through the operation of home user data, mining business Value, including but not limited to membership, content distribution, live streaming, advertising, shopping etc. At the same time, unlike the previous developments that mainly rely on the internal resources of LeTV Ecology, LeTV will be a completely open platform that will compete with the industry's high quality Resources and partners work together to serve users.
In terms of products, the brand name of LeTV Super TV will continue to be used to provide users with more content, experience and high-profile TV products. The brand Logo also continues to use the original 'letv' logo.
The announcement said: 'The hardships of this year are too long and the time is too short. It is December, and we also want to emerge with a new face to welcome the new year and the new self.'
Prior to this, there are people familiar with the situation revealed that the new music will be renamed.This change may mean changes in positioning, that is, to change the position of the wisdom of the family.
Recently, the listing system, LeTV is taking the initiative to take various means to complete the non-listing system cut in September this year, LeTV has been the first to change its name to 'New LeTV' for the reason of the name change, the announcement said it is to further fit the company's new strategy Adjust and create a large-screen Internet home entertainment life with smart TV as the core; November 20, LeTV CEO Zhang Zhao also confirmed to a number of media, music and television industry to be renamed 'New Music Entertainment.' Zhang Zhao explained, The new name emphasizes 'new' and 'entertainments' and at the same time hopes to be reborn.