BEIJING, Nov. 27, according to foreign media reports, retail analysis company data show that the United States black Friday and Thanksgiving online sales hit a record high, consumers buy high discount merchandise, buy more goods on mobile devices , Which is a good start for an important holiday season.
Adobe Analytics reported on the 26th that US retailers posted a record $ 7.9 billion in online sales on Black Friday and Thanksgiving, up 17.9% from a year earlier. The company tracks the 100 largest networks in the United States Retailer transactions.
Odoby said Cyber Monday is expected to record $ 6.6 billion in online sales, marking the largest online shopping day ever in sales in the United States.
Retail analysts and consultants said TVs, laptops, toys and game consoles are among the most discounted and sold items.
Commercial marketing firm Criteo said 40% of online shopping on Black Friday came from cellphones, up from 29% a year earlier.
Thanksgiving or Black Friday sales figures for physical retailers are not yet available, but Reuters reporters and industry analysts say there are signs of a more modest shopping activity - less parking is in the mall parking lot and consumers are left out shopping center.
But retail research firm ShopperTrak said less than a 1% drop in passenger traffic on Black Friday stores was seen in the industry, with the industry forecasting a bigger drop.
The National Association of Retailers (NRF) said earlier that good weather in many parts of the United States also helped to attract consumers to physical stores, and NRF had previously expected stronger consumer confidence to lead to strong holiday sales.
NRF will release sales figures for Thanksgiving, Black Friday and Cyber Monday on the 28th. NRF's annual industry-wide sales figures are of concern.