Recently, Guangdong Rui Shang Electric Co., Ltd. and Guangzhou Hongri burning appliance Co., Ltd. trademark dispute has attracted the attention of the industry.Guangzhou Intellectual Property Court made the third since the founding of the Court before the ban on Guangzhou Hongri Gas Appliance Co., Ltd. seized , Frozen 10 million yuan property guarantee, Guangdong Rui Shang company to stop in the gas stove, range hoods, water heaters, disinfection cabinets, integrated stove use No. 5920931 'red sun e home' registered trademark and its variants' Red Day E home 'and' RSE + Red Day E 'trademark of the corresponding ban Guangzhou Red Sun Burning Co., Ltd. at the expense of freezing the assets of 10 million, but also to seek the ban, in the end for what?
The reporter conducted a web search on Guangzhou Hongri Burner Co., Ltd. and found that it is an old brand of kitchen appliance with a 36-year production and sales history. It is strange that as a predecessor struggling for 36 years in the kitchen appliance industry, I do not know why Lost a series of great opportunities for development, is too far behind boss Vantage boss, has been a third-line brand.In recent years, it is estimated that the top mistakes are determined to go all out to grab the market, this year after another laugh over the Kitchen Electric Circle story.
'Forced CCTV'
In the Baidu search page, 'Guangzhou Hongri burning appliance Co., Ltd. theft of CCTV Taiwan standard!' News is particularly conspicuous .2017 early, Guangzhou Red Gas Co., Ltd. negative news frequently exposed, because the management of the company out of control, lost in Shaanxi , Xinjiang, Henan and other core sales area of the dealer. Working painstakingly for more than 30 years, finally knocked down a little Jiangshan, the result suddenly lost more than half, but also the most valuable part of Guangzhou Red Sun A little restless.
In July this is the off-season sales of kitchen appliances, heavy-hearted Guangzhou Hongri burning appliances Co., Ltd. played his first hand, the old kitchen appliances in Henan, Hebei and other places for large-scale investment, investment in the investment scene Brand, in a big way to express its strong landing CCTV-1, CCTV-4, CCTV-7, CCTV-10 four channels, the words are particularly eye-catching.
However, the public's eyes are sharp, and many red-day gas appliance distributors and consumers to reflect the media, 'In addition there are some youtube videos with CCTV logo, CCTV channel above and did not see Manufacturers of advertising, its official website and WeChat public number did not find any advertisements on its CCTV advertising.
The media launched a multi-party survey found that Guangzhou Hongri Gas Appliance Co., Ltd. is only planning to cast an ad on CCTV This can be said to be the first of its kind in China, is still at the negotiation stage, it has been broadcast in major video sites with CCTV Logo of the advertising segment.At that time, kitchen and electrical industry experts come out and analyzed Road, kitchen appliances as the appliance industry 'the last piece of profit Heights', the competition is fierce, both to too too, the boss of the professional high-end brands continue to consolidate their position; However, there are Wanhua and Vantage marketing transformation and innovation with innovative technology and innovation.However, the competition has spawned such small and medium-sized enterprises as red burning appliances, hesitate to take risks, at the expense of integrity and business ethics at an expense in an attempt to quickly seize the market with shortcuts, For the benefit.
Bribe state-owned enterprise cadres
On the Internet, Guangzhou Hongri Gas Appliance Co., Ltd., which has a poor market share, has recently been exposed as a scandal. Recently, the former General Manager of Guangzhou Dongfang A & G Joint Venture Co., Ltd. took a total of 11.15 million yuan and was sentenced to 9 years' imprisonment by the Guangzhou Intermediate People's Court. Guangzhou Intermediate People's Court found that Fang was involved in the restructuring of Guangzhou Hongri Burner Co., Ltd., a subsidiary of the company, in 2001 and 2003 respectively, and was involved in the design of the equity reform program, asset appraisal, debt divestiture and state-owned equity Transfer and other aspects of help.
From 2003 to 2015, Fang received a bonus from the company's team each year through his wife, the chief financial officer of Guangzhou Hongri Gas Appliance Co., Ltd., and Mr. Zhang, the legal representative of Guangzhou Hongri Gas Appliance Co., Ltd. In 2012, Fangmou once again received a grant of RMB7 million from the general manager and legal representative Zhang of Hongri Gas Appliance Co., Ltd. through his wife in 2012. From 2002 to During 2006, Fang a project undertaker Lee has been to undertake projects to provide assistance, many times by Liu received Lee have been given a total of 900,000 yuan RMB.
Now it seems that this 36-year history of the production and sales of kitchen appliances old brand is not nothing, at least have made some efforts in the development process, but the direction of some bias, but fortunately no sun With the ship deviated to the ditch to go, but also help countries and people test the firmness of the position of state cadres.
Price 10 million in the market
Kitchen and toilet market in China is still showing an increasing trend in 2017, the overall market prospects are good, but Guangzhou Hongri Gas Appliance Co., Ltd. recently took the initiative to put themselves in the kitchen industry focus of public opinion. Dilemma, the past year has plunged into various vices, disputes and disputes over intellectual property among the whirlwind of defeat in the kitchen electricity market .In July, gradually losing the red heart burning a paper will be Guangdong Rui Shang and pre- Nine outstanding suppliers, major agents and individuals from all major regions came to court and prosecuted legal documents on the Internet to promote wave after wave of war of words and wars.
Won the attention of media attention but lost the market, Red Sun's national market is a quiet, some of the existing cooperation of the dealer told reporters that this year is really miserable, not only out of stock but also the supply of spare parts. Red burning appliance lost a large market this year, and now the strength of the kitchen and electrical industry even the third-rate are not .. It is reported that Guangzhou Hongri Gas Co., Ltd. cash flow is not sufficient, this time in order to seize the Red Day E home Of the market, the former has only spent tens of millions in lawsuits, coupled with blind pursuit of the false advertising effect before, invest too much in advertising, at the present hesitate to use property as a guarantee, we can see that the cash flow has been a big problem.
In other kitchen and electrical brands have spent money for product development, technological innovation and production, the red burning gas appliance is a recipe for bricks without straw, and now they attempt to suppress the price of 10 million red E home market development, everyone knows Moreover, according to the analysis of the industry, Rui Shang's market has developed rapidly. On the contrary, Hongri burning equipment itself not only makes the market smaller and smaller, but the cash flow, which is not sufficient, is mostly spent on advertisements and lawsuits. As for the next red burning appliances how to fight for market share, it is still unknown.