This is one of the core projects of Xinfei Appliance Industrial Park. In addition, it will also build a new industrial cluster such as washing machine, small household appliances and water heater.
Xinxiang City, Heping District Road 80 is the location of the new investment company in the company a showroom filled with a variety of printed new fly small appliances.As a government-owned state-owned enterprises, Xinfei investment company's business model Is through the trademark authorization and joint venture production for investment returns, the new brand to become bigger and stronger.
And one kilometer away is the new production of flying electrical appliances, the future of new brand fly what will happen?
New fly trademark dispute prequel
In 1984, Liu Bingyin led a group of people and spent four years building a small local military industrial enterprise into the first refrigerator manufacturer in Xinxiang, the four indicators of sales revenue, profits and taxes, total labor productivity and per capita profit and tax.
In 1994, Henan Xinfei Group, Singapore Hong Leong Electric and Singapore Yuxin Electric tripartite joint venture, the establishment of Henan Xinfei Electric Co., Ltd., which accounted for 49% stake in the New Flying Group, both Singapore accounted for 45% and 6%.
In the same year of the joint venture, a new fluorine-free refrigerator production line was put into operation by Xinfei, the output of refrigerators rose from 360,000 to over 1 million units, and the net profit after tax was 315 million yuan. In 1996, Xinfei Electrical Appliances ranks among the top three refrigerators nationwide.
When Fenglong replenished Xinfei Electric in 2005, Hong Leong and Xinxiang Government signed an agreement that the new flyer brand in the field of refrigerator air conditioners should be used by Xinfei Electric Appliance, while the new flyer trademark in the field of small home appliance should be used by Xinfei Group. The division of usability brings untold trouble to the back.
The name of the company in the name of the new fly mushroomed popped, including the use of infringement without authorization, but also authorized the use of the new flight group.In the early years, the new flight has a large number of new orders for the new fly group and the new fly downtown alarm unhappy .
Xinxiang Xinfei Real Estate Development Co., Ltd., Henan Xinfei Washing Machine Co., Ltd., Henan Xinfei Kitchen & Electric Co., Ltd. Henan Xinfei Feihong Industrial Co., Ltd. by the new fund-raising all employees to build, focusing on home appliances products and accessories development and production The company also invested in Henan Xinfei Electric Vehicle Co., Ltd. and Xinxiang Xinfei Special Purpose Vehicle Co., Ltd. Xinfei Electric Group owns eight companies, including Xinfei Electric and Dalian Xinfei Automobile Co., Ltd.
An insider said that the new flight group will be licensed to many small home appliance brands, the brand new damage caused by damage, however, consumers found the product is a problem, but also turned back to the new flying electrical appliances.
Many companies that have a name in the name of the new fly are inextricably linked with the new flying electrical appliances, or new traders come out of business, either by playing the ball or simply fraudulent use of many business complex background, and even some mutual Holding shares, these together constitute the fuzzy use of the new fly trademark.
In the business information inquiry system, after entering "Xinfei Electric Appliance", 1376 companies will be displayed.
Fury its indisputable
After 2011, the effectiveness of the new flight show a downward trend.As an international multinational corporations, Singapore Hong Leong Group has many baskets.China's white goods industry scale era, and Hong Leong also acquired the 2012 acquisition of Airwell Air Conditioning (China) majority stake, as well as FEDDERS brand rights.
Xinfei Electric Appliance Co., Ltd. was once the pillar of Xinxiang's industry. Hong Leong's approach naturally contradicts the vision of local governments that they want the bigger and stronger Xinfei to do. In addition, the labor disputes that took place in the past caused the local government to feel uncomfortable.
Although the downward spiral has been halted with the joint efforts of the cadres and workers of Xinfei Electrical Appliances Co., Ltd., the development of Xinfei is far from the dream and expectation of the 5.7 million Xinxiang people it carries. "On August 28, 2012, When Wang Xinying, the mayor of Xinxiang, called to hold a meeting with Xinfei Electric, Ruan Jianping, chairman of the board, said: 'Xinxiang municipal government and Xinxiang people have great hopes for the development of Xinfei and hope Honglong can make additional investments.'
Wang camp said Xinxiang will give strong support in the preferential policies, personnel training and other aspects to help Xinfei electrical development and growth.
Nguyen said peacefully, and said Hong Leong Asia to be additional investment 400 million yuan, the initial investment of 200 million yuan to establish a new fly Industrial Park, in 2015 will reach an annual output of 10 million units; the same time to help the city government to introduce compressor manufacturers, the establishment of Supporting Products Industrial Park, to jointly promote the development and expansion of new flying electrical appliances, together to help Xinxiang economic take-off.
The meeting, which represents the disappointment of local governments with the decline of the brand, hopes to help Hong Leong to revitalize the company. After the meeting, the local media reported that both parties reached a consensus and everything is perfect.
But in just 20 days, the attitude has changed 180 degrees.
Hong Leong Asia held a conference in Shanghai announced the replacement logo: Eagle in the original logo into a seagull, 'New Flight' spell from FRESTECH into FRESTEC. New Fang explained that young people prefer soft pastel fashion Sense of the brand.
Previously, Wu Juncai, the then general manager, once asked two 90-year-old daughters, 'What do you think of the trademark of the new fly?' The answer was 'like a dull iron cock' and 'too old fashioned'.
The use of the 28-year-old 'Eagle' sign for 'Seagull', to a certain extent, represents a separation - since local governments use the New Fly logo to compete with their peers and New Fly to differentiate consumers' perceptions by changing their logo Effect.
Hong Leong renewal of the first 20 days, that is, October 9, Xinfei Electric thousands of workers strike strike rights.Xinfei Electric sunset impression, which opened in the ensuing years of decline in the performance was cured.
Xinxiang city government for the brand new pity and sense of responsibility, but also 180-degree turn to the other road.
Enemy friends
These are everywhere Xinhua Fei trademark licensing, not only a big headache for the new flying electrical appliances, but also to Xinxiang city government intolerable in early 2012, Xinxiang City Government specifically to combat the new fake brand action, but the fight requires many departments to cooperate, despite repeated prohibitions , not effectively.
August 17, 2012, Xinxiang Xinfei Industrial Co., Ltd. incorporated, the 50 million registered capital of the company, the business covers refrigerators, air conditioners, freezers, washing machines, compressors and other home appliances projects.
Since its inception, it has almost been deemed to be led by the government of Xinxiang City. It plans to build a production capacity of 18 million units of refrigerators, freezers, and air conditioners. This is almost a rival to the new flying electric appliance controlled by Hong Leong Asia.
Xinfei Electric filed an objection to the Municipal Bureau of Industry and Commerce, claiming that the name of Xinfei Industrial in the name of Xinfei was suspected of trademark infringement of Xinfei Electric and had to change its name to Xinxiang Industrial Co., Ltd. Xinxiang.
This was originally Xinxiang city government has great expectations, affixing the brand new fly, carry the banner of revitalization of the new company is the next wave of deep civil loan and contract disputes, the lawsuit ridden, a climate.
Xinxiang Holdings Co., Ltd. 100% stake in Xinxiang Feixinda Electric Co., Ltd., 100% owned Xinfei Air-Conditioning Co., Ltd. Sinde Holdings also holds 95% stake in Ningbo Kant Electric Co., Ltd., which is located in Yuyao city.
In 2016, the Xinxiang Municipal Government studied and introduced the management measures of 'Xinfei' trademark and set up the leading group of 'Xinfei' trademark administration, which is responsible for examining, authorizing and organizing the brand promotion and counterfeiting of enterprises applying for registration of trademark applications. Enterprises using the 'new fly' trademark in the product quality, service, trademark use and other aspects of supervision and management.
In January 2017, the Xinxiang Municipal Government issued the Work Plan for Accelerating the Construction of Xinfei Intelligent Home Appliances Professional Park by Xinxiang Investment Group, and strived for the establishment of Xinfei Smart Appliances by all enterprises authorized by Xinxiang outside the Xinxiang area Professional Parks, of which 6 will be relocated in 2017, all relocation is required before the end of 2018, and there is no justifiable reason not to relocate, all cancel their trademark rights.
In the Xinxiang area production and use of 'new fly' trademark of the enterprise, only settled in the new smart home appliance professional park, the original 'new fly' trademark contract can continue to work effectively. Any new application for the use of 'new fly' trademark must be City Trademark Management Group unified assessment authority.
"Program" mentioned around the Xinxiang City trademark strategy to bigger and stronger Xinfei smart home appliances professional park as the goal, striving for 'Xinfei' small household appliances trademarks for the well-known trademarks of Henan Province, China Famous Trademark. Xinxiang County business tax registration.
'The government hopes to brand new flying to do, can not let it decline'. Xinfei Investment Co., Ltd. Chairman Li Yixian told reporters, 'We are also near the new fly this tree, it fell, the new fly small appliances also An influence '.