2019 basketball World Cup qualifying the first phase of the game in New Zealand at home Wellington on November 23 has been started, the New Zealand national team team apparently appeared on the 'MBO MB shared air conditioners', MBO MBC through this basketball world's biggest event also entered in one fell swoop A global perspective.
MBO Bobo sponsored the launch of the 2019 Basketball World Cup New Zealand Men's Basketball Team in Hong Kong on November 27. While sponsoring the New Zealand Men's Basketball national team with a massive investment of NT $ 10 million, MBO also initiated the globalization strategy .
Message from Chairman of Boehmebo Yu Fangwen and New Zealand Basketball Association Chairman Assistant Chief Information Officer David Hooksford speech signing ceremony
A perfect blend
MBO MB's brand positioning and product orientation and the connotation and extension of basketball to achieve a high degree of both domestic and international markets, the demand for air-conditioning products are undergoing collective group switching.After 90 represented by the younger generation of users Is becoming the dominant consumer air conditioners, and this is not just a change in the mainstream demand groups, air conditioning product development model and even sales, business models are also pregnant with a rich element of change.
The World Basketball Men's Championship, born since 1950, officially changed its name to the Basketball World Cup in 2012 and the second in the Chinese Basketball World Cup in 2019 after the event was renamed. In this respect, the Basketball World Cup is a young Global Cup project, in China's air-conditioning industry, the rapid rise of MBO in the past two years is also a young brand.Because basketball has achieved universal in the world, but basketball players and enthusiasts are more concentrated in the gas Vigorous youth groups; and MBO MB air-conditioned positioning is young and light luxury school.
MBO New Zealand men's basketball team shared with the United States Bo air-conditioning photo
This shows that MBO MB spent huge sums of money and the New Zealand men's basketball team reached a strategic cooperation is its brand positioning in the basketball a perfect blend of basketball players and enthusiasts, MBO MBO brand and product Demand groups consistent positioning.
More importantly, under the background that the nationwide fitness has become the social power of our country, basketball is not only a part of young people's amateur and sports culture, but also an important bearing of a healthy, optimistic and active lifestyle. Internet of Things Air conditioning to open a new mode of production and marketing MBO MBO, it is also the joy of sharing as a core element of brand delivery.
A gorgeous sports marketing
It is understood that the MBO Microblogging and FIBA 2019 basketball World Cup New Zealand men's basketball team's strategic team hand is a comprehensive cooperation between the two sides, MBO MBC to spend huge sums to become the FIBA 2019 Basketball World Cup New Zealand National Basketball Title sponsorship Business
During the two-year co-operation between the two parties, the use of the New Zealand National Basketball Team's intellectual property, logo, player image and video will be branded as MBO, including signature T-shirts, basketball uniforms, basketball And so on, the surrounding products have also become the MBO MBT brand infiltration range.B MBO MB air conditioning product packaging, brand image and so on can present the New Zealand national men's basketball team related elements.
Sports marketing has become an important way to spread the brands and products that are generally run, but it can reach a level similar to that of a country's men's basketball team similar to that of the MBO New Zealand men's basketball team, corresponding to the entire sports marketing category Cases are rare, especially for MBO MBI market to enhance the rapid phase of the new cutting-edge brand, through the all-round cooperation with the New Zealand men's basketball team, opened up a new pattern of sports marketing brand communications and MBO MBO actively expand the global Market, the title 2019 Basketball World Cup New Zealand men's national team as the main axis of experiential marketing, MBO will also promote MBO international brand communication process.
MBO New Zealand men's basketball coach Paul - Genaray presented to the United States Bo signed basketball
A new stage of opening
MBO Meibu to the Internet of Things shared air-conditioning in the domestic market to achieve leaps and bounds, commercial distribution channels have been large-scale expansion, MBO in the United States Bo, the domestic market to further enhance the scale of sales, brand penetration rate increased rapidly, but its long-term development As China becomes the global manufacturing center of air-conditioner industry, while MBO Mabuhu Wuhu Manufacturing Base will be put into operation next year, when the manufacturing in China is escalating in the international scope, the development of globalization is the MBO Mabo's attack on the future The strategic path.
The big gold title 2019 Basketball World Cup New Zealand men's basketball team, the use of sports marketing brand communication tools, MBO MBO's appeal is that the layout of the global market.Mobil Refrigeration Equipment Co., Ltd. Guangdong Yu Fangwen said: The cooperation between MBO Microblog and the FIBA Basketball Team 2019 New Zealand men's basketball team is an opportunity expected to be held in China through the basketball World Cup and to build MBO's global influence.
MBO New Zealand national male player representative to the US Air Conditioning presented jersey Gan Jianguo general manager
I also learned that before the MBO finalized the Wuhu manufacturing base project, it attracted a group of professional managers who have rich experience in home and abroad at well-known domestic and overseas air-conditioning enterprises to join in and establish links between production, supply and marketing MBO comparable to the United States is difficult to rival the technology research and development, product development, supply chain management, manufacturing platform.This also makes MBO US Bo with the development of export-oriented and international market expansion.
Ganbo Jiang, general manager of Guangdong Meibu Refrigeration Equipment Co., Ltd. said: 'We MBO Meibo will be basketball as a carrier, sharing model as the core, open a new period of sports marketing, air conditioning users in the global market to share the joy of basketball, smooth new 'S Light, Luxury, and Affair network of shared air-conditioned lifestyles.'
It is reported that MBO US Bo original shared air conditioner with a home version and a commercial version of the two product types, all products built-in GPRS chip, through big data, cloud computing and other technical means, real-time understanding of the use of air conditioning products, in time for the user to provide intimate , Comfortable, stable experience and service.
