On the evening of November 26, the well-known mobile phone brand Jinli held a 'Full Screen - Jinli 2017 Winter Product Conference' in Shenzhen. As Jinli's finale in 2017, the company released a total of eight full screen mobile phones covering the full price of Jin Li Paragraph and full range of products, Jin Li has become the world's first full system transformation of the full screen mobile phone brand.

At the meeting, Liu Li-rong, Chairman and President of Jinli Group, expressed three views to all walks of life around the full screen.

First, in the beginning of 2017, Golden State judged the trend of full screen in the second half of the year, and the trend of the first full screen was formed in 2017. The second full screen will be welcomed in the first half of 2018, The second generation of full screen will produce more technological innovation and application, full screen mobile phone will be more rapid popularity.

Second, Golden full screen strategy, but also product innovation and product differentiation strategy.Not only the super life, safety, four shots and other Jinli product gene will be inherited and carried forward in innovation, innovation and application of new materials, innovation In the interactive experience, Jinli will continue to make breakthroughs. Innovation and differentiation are the core of Jinli's comprehensive and comprehensive strategy. Jindi also acts as an important measure to respond to China's national strategy of manufacturing powerful countries in 2025.

Thirdly, Jinli will continue to adhere to the research and development and innovation of high-end products, create a high-end brand image and meet the needs of consumer upgrades and consumers' more personalization, meanwhile Jinli will take the lead in covering the full range of products with its full screen, Cost-effective, so that more consumers worldwide enjoy the full screen mobile phone brings a whole new experience, which is Jin as a member of the Chinese brand, assume the important mission of globalization of Chinese brands.

'The overall situation is irreversible and overwhelming. In early 2017, Golden State judged that full screen is the trend of the second half of the year. The same is true, while Golden's comprehensive and comprehensive screen strategy is also a strategy of product innovation and product differentiation. R & D and innovation of high-end products are also the first to cover a full range of products with a full screen. With more excellent price / performance ratio, more consumers in the world can enjoy the new experience brought by the full screen mobile phone. "

In the current mobile phone industry, Jin Li is the first company to achieve full-screen full-screen products, a more far-reaching significance of this strategy is to fully universal screen, so that more consumers will enjoy the full screen products bring New experience.

It is worth mentioning that the implementation of the strategy of "Full Screen" has enabled Jin Li to achieve a full-scale strategic upgrade of "building the city and boosting the city level." On the one hand, Jin Li has been persistently working on the supply chain for many years and has achieved continuous integration in the supply chain On the other hand, the strategy of 'full screen display' is also an important battle for Kim to recognize the industry trend and make full use of full-screen products.

In this process, the strategy of "comprehensive and comprehensive screen" is not only a test of Jinli's ability to integrate, but also an assessment of the carrying capacity of the entire supply chain and even the entire mobile phone industry. Through years of deep plowing and accumulation in the supply chain, Jinli is not only the first successful prediction of the advent of full screen era, but also in the supply chain with a strong stocking ability, opened up a full screen technical barriers to full screen mobile phone to achieve full price segment of the full coverage, but also the mobile phone industry upgrade , To promote the progress of the industry made an important contribution.

It is foreseeable that Golden's 'full screen' strategy is bound to lead to changes in the industry, the first to cover the entire screen Jinlin a full range of product lines, not only led the 'full screen' trend, but also innovation and differences Gene injection products, with more superior cost-effective, so that more consumers worldwide enjoy the full screen mobile phone brings a new experience.

Liu Lirong said that Jin Li has been active in the layout of the second generation of full-screen and related product development and innovation.With the full screen truly into the thousand Yuan era, led by Jin Li this full-screen war will be fully started in 2108.