Tonight, Jin Li held the "Full Screen - Jinli 2017 Winter Product Conference." As the grand finale of Jinli in 2017, the Company released a total of eight full screen mobile phones covering the full price range of Jin Li and the full range of products. A full range of mobile phone brand transformation of the full screen.In addition, it is noteworthy that this conference Shenzhen TV conducted live television.
Precise forecast, cash commitment to open a full screen era
For many ordinary consumers, for the first time, the concept of "full screen" mobile phone is heard intensively for the first time since September this year, up to now including a dozen models such as the vivo X20, Jinli M7, Huawei Mate 10 Pro, OPPO R11s and iPhone X Brand flagship full screen mobile phone launch.
In fact, the concept of full-screen fire in the industry fire started in early Golden Diamond Club held a strategic start ceremony when the chairman and president of Jinli Group Liu Lirong first shouted to the outside world that the first half is a 'webcam' battle, The second half of the year is a "full screen" war, adding that the second half of Jinli products will be fully integrated into the full screen era.
Today, it seems, Liu Lirong not only read quite accurate, but also honor the promises of the beginning of this conference breath launched eight full-screen products, the price from 999 to 4399 yuan full coverage.
At tonight's press conference, Liu Lirong said: 'The overall situation is irreversible and unstoppable. Earlier this year, Golden State judged that full screen is the trend of the second half of the year. The same is true, while Jin Li's comprehensive and comprehensive screen strategy is also a product innovation and Product differentiation strategy. Jin will continue to adhere to the research and development and innovation of high-end products, but also the first to cover a full range of products on the line, with more excellent cost-effective, so that more consumers worldwide enjoy the full screen mobile phone brings New experience. '
Shenzhen TV and TV broadcast, Jinli released eight global mobile phone
The formation of the conference with the previous different, the conference Shenzhen TV also specifically live via television, which shows the full significance of Jin Li's full-screen conference.But live through television, but also the concept of Jin Li and products directly to the The average consumer is also considered to be the most effective way of branding.
Next we look at these eight full screen products:
1. The strongest full-screen camera dual flagship S11 and S11S: 3D four-surface streamer technology the most difficult + four shots a substantial upgrade
First of all let's take a look at two 'S' series: S11 and S11S. These two models main four + full screen, the perfect continuation of the trend of S Series technology and appearance advantages.
In appearance, the Jinli S11S 3D glass surface with a four-back cover, whether it is feel or visual beauty are very good, with the perfect sense of holding the body also allows the whole body more slim and sleek front mounted a 6.01-inch 18: 9 AMOLED full screen, screen up 84.2%, highlighting the ultimate design.
Take pictures, S11S give full play to the hardware advantages of four shots, both in the backlight or night environment, have even more outstanding performance.Jin Li S11S front of the 20MP pixel +8 MP pixel dual camera, the rear of the 16MP pixel +8 MP Pixel dual camera, with an independent ISP image processing module, you can achieve real-time hardware-level virtual effect, through the built-in VPU independent image technology can take pictures of the single-frame hardware-level processing, making the camera to deal with dark details, And so on have been promoted.
In addition, for the first time, Kinglink has added an independent payment security chip in S11S. The mobile phone is a bank card and the mobile phone is a bus card, which meets the mobile payment needs of young people.
Another S11 machine also uses a 3D four-surface design, with a high value at the same time joined the four-camera, hardware-level real-time blur, smart beauty 4.0, multi-person beauty selfie and 3D camera technology Its front is equipped with a 5.99-inch 18: 9 high-definition full screen, front 16MP + 8MP pixel dual camera, rear equipped with a 16MP +5 MP pixel dual camera, 3410mAh high-capacity battery to join, allowing users to play four full Screen more lasting.
2. The most extravagant full screen M7 Plus: retro first layer calfskin + 21K gold plating + domestic first wireless fast charge
As the world's first full-screen products listed on the market, "Secure Dual-Chip" as a differentiating selling point, M7 favored by consumers, especially business people, and at this conference, Jin M7 Plus in appearance Dramatically improved, retro first layer calfskin + 21K gold + full HD Full HD screen combination, so that the phone is very luxurious.
Jinli M7 Plus metal box in the use of stainless steel based on 21K gold plating, the body back with the first layer of calves, skin after 105 processes, delicate and soft, bring unparalleled distinguished touch, combined with the fuselage The camera and the fingerprint recognition module integrated into a metal area, stitching design rigid and economic sense of conspicuous.
Configuration, as a full-screen high-end business flagship, Jin M7 Plus is equipped with a 6.43-inch top AMOLED screen, which is currently on the market a full screen of a full screen. In terms of security features M7 security dual-chip hardware encryption Way, while protecting the user's payment security and information security.In the CPU, the Jinli M7 Plus equipped with a Qualcomm Snapdragon 660 processor, with a large capacity 5000mAh battery, but also joined the wireless fast charging function, starting in the domestic machine Qi Standard wireless charging technology, the theoretical charging power up to 10W, which is also the first domestic equipped with wireless charging function of the full screen mobile phone.
In addition to the luxury full of Jin M7 Plus, the conference Jin Li also introduced a new Jin M7 color - Maple Leaf red and amber gold, to provide users with a richer choice.
3. Full screen really into the Thousand Yuan era Jinli continue to lead the 'full screen war'
In addition to the above flagship series, Jin Li will also fully enter the full screen into the Thousand Yuan era.This conference launched four highly cost-effective and highly differentiated full screen new machine: Jinli Dajin Steel 2, Jinli Gold 3, Jin Li F6 and Jinli F205, fully covering the entire market.
Among them, the Golden Grand 2 and the Golden 3 in the equipped with a full screen 18: 9, respectively, equipped with a 5000mAh and 4000mAh battery, super battery life is evident.Gold F6 and F205 while equipped with a full screen at the same time The high-value.Gold F6 3D 3D surface design, rear dual camera 13MP +2 MP, support for 3D camera and other fun features; F5205 5.45 inches with a full screen, front and rear camera with 8MP +5 MP combination, is a cost-effective, become Thousands of full-screen products of choice.
In addition, Golden's 'full screen' is not only hardware tough, software is also not behind.After the full realization of the full screen in the hardware, Jin and software force, is now on the 1900+ games and 2000+ applications 18: 9 perfect fit, but also in the content on the joint Tencent, Ikki Arts, Mango TV and other platforms to jointly promote a full screen video content upgrade.From the application to the content, from software to the ecological solution to a full screen face The problem, really enhance the user experience.
Price, high-end business flagship Jin M7 Plus price of 4399 yuan, the high-end four-screen full screen photo flagship Jin Li S11S and S11 were 3299 yuan and 1799 yuan respectively, gold and steel, F6 and F205 were priced at 1399 yuan , 1299 yuan and 999 yuan.Among them, Jin Li S11S, Jin Li S11, Jin M7 (Maple Leaf Red Edition), Jin Li Jin Gang 3 and Jin F6 will be at 10 o'clock on the December 4 online and offline sale, the same day, Jin will be the first time At the same time, jointly held Jingdong and Lynx 'Golden Brand Ceremony', focusing on promoting Jin Li's full range of full-screen products. The Jinli M7 Plus and F205 will be on sale on the New Year's Day next year.
Jin Li lead the 'full screen' wave, speeding up the industry change
From the perspective of Golden Corporations, the implementation of the strategy of "comprehensive and comprehensive screen" has enabled Jin Li to achieve a comprehensive strategic upgrade of "building the city and boosting the market." On the one hand, Jin Li has been persistently working on the supply chain for many years and has achieved continuous integration in the supply chain On the other hand, the strategy of 'full screen display' is also an important battle for Kim to recognize the industry trend and make full use of full-screen products.
In this process, the strategy of "comprehensive and comprehensive screen" is not only a test of Jinli's ability to integrate, but also an assessment of the carrying capacity of the entire supply chain and even the entire mobile phone industry. Through years of deep plowing and accumulation in the supply chain, Jinli is not only the first successful prediction of the advent of full screen era, but also in the supply chain with a strong stocking ability, opened up a full screen technical barriers to full screen mobile phone to achieve full price segment of the full coverage, but also the mobile phone industry upgrade , To promote the progress of the industry made an important contribution.
For the conference's significance, Liu Lirong said that this year is the first generation of full screen, the first half of next year is the second generation of full screen, around the second generation of full screen will have more technological innovation and application, Jin has been active layout From this, we can see that with the full screen truly entering the Thousand-Yuan era, the full-screen war led by Jin Li will start in full swing next year.