Recently, Taiwan's e-Times quoted industry sources as saying that in the field of direct selling mobile phones (that is, vendors do not have an offline sales network), the number of smart phone brands in China was more than 200 in September 2016, but has dropped to the present More than 120, a decrease of nearly half.
Tencent, a technology company that published in early 2016, "China's smart phone market is too crowded, more than 150 brands may disappear," the article pointed out that industry executives and analysts believe that due to fierce market competition, sales growth slowed down, and economic growth Declining rapidly, half of China's 300 home-grown smartphone brands will likely disappear in the future.
Interface News reporters finishing public information found that in 2016 the disappearance of China's smart phone brand, the media reported more mainly large mobile phone, green mobile phone and blue magic mobile phone which the longest survival time of large mobile phone, 2012 6 Month was appointed as vice president of Netease Ding Xiuhong left the founding, and in November of that year released the first cell phone due to supplier and financing difficulties encountered, in March 2016, Ding Xiuhong officially announced the closure of the phone.
More and more intelligent machine brands disappear, on the one hand, due to the overall slowdown in China's smart phone market impact.Market research firm Canalys data show that China's smart phone market is gradually becoming saturated, smart machine sales growth is slowing In 2015, China smartphone sales grew only 2%, while in 2011 this growth was as high as 150%.
On the other hand, the concentration of smart phone market in China is constantly improving.Market research firm IDC data show that the third quarter of 2017, Huawei, OPPO, vivo, millet and Apple these five brands (hereinafter referred to as 'top five brands') Accounting for nearly Bacheng's market share, leaving only other smart machine business 24% of the market space, compared with the same period in 2016 decreased 10.8 percentage points.
From the intelligent machine shipments, the third quarter of 2017, four of the top five brands have achieved year-on-year growth, of which the highest growth rate of millet, reaching 56.6% .In addition to the top five brands, other manufacturers of intelligent machines Shipments totaled only 27.5 million units, down 31.7% year-on-year.