On November 26, Jinli held a winter product launch conference in Shenzhen and received eight full-screen new machines in a breath, gaining widespread attention from the industry and consumers. After the conference, Jinli and Jingdong signed a strategic cooperation agreement. On the 4th, a variety of full-screen new machines not only went on sale in Jingdong Line, but also settled in the Jingdong House and held the 'old mobile phone screen changer' campaign offline.
Jin Li 8 full-screen mobile phone into the home of the Jingdong
After signing the strategic cooperation with Jingdong, the two parties will conduct in-depth discussions on the three areas of 'Jingdong House and Jingdong Store', 'Jointly Building a Brand Jingdong House' and 'Targeted Offline Joint Marketing Campaign' Of the cooperation.Golden's products settled in Jingdong House and Jingdong stores will be the Jin Lian this eight full screen new machine to further develop sales channels, based on the existing advantages, the existing retail model for a new upgrade, Or will open up a new market of the order of several million.On the other hand, together with the Jingdong build Jingdong home is the business model to explore and grow together.Jiaodong House and Jingdong stores already have 160 It is different from the traditional sales mode in the past and seeks to create a brand new area of 'unbounded retail'. At this point, it is in line with Jinli's strategy of adhering to all channels and opening up the market for many years. Marketing activities, Jinli in the sale of new products that day, will also be reunited with the love in the Jingdong House offline experience store 'old mobile phone redemption of a full screen' activities, then the user can use the old mobile phone in exchange for Different amount of Jin Li full screen purchase coupons to meet the rapid iterative consumer goods consumer demand for low input try new.
Jin Li full screen mobile phone
Just as Liu Lirong, chairman and president of Jinli Group, put it: "Since Jinli took root in offline channels for 16 years, its channel service capability has always been the core competitiveness advocated by Jinli and hopes to jointly develop first and second tier cities through cooperation with Jingdong. , Combined with the multi-year advantage of JinLi's offline channels, hoping to provide consumers with a 'retail-less retail' service that can be used both for shopping and for playing, and also for post-sales service. "
Liu Li Rong, chairman and president of Jinli Group
As a strategic partner, Hu Jingli, vice president of Jingdong Group and president of 3C Brigade, also expressed his expectation on the cooperation between the two parties. He said: 'For 16 years, based on high-quality products, Jinli is committed to innovation and has gradually grown into a technology- Supported by the global brand, now a full screen has become popular, Jin Li integrated its own technical advantages choose to enter the full-screen mobile phone market timing and product strategy is particularly appropriate choice.I believe Jin Liding can stimulate the vitality of the current full screen mobile phone market.
