'The waves in the Yangtze River push the waves before they die on the beach,' which proves the good alternation between the old and the new.With the development of the times, it is easy to find the changes that have taken place in our lives due to the replacement of new and old things, Takeaway, for example, is gradually replacing instant noodles, sharing bicycles to replace public bicycles, etc. In the decoration materials market, diatom mud is also eroded by the traditional coatings due to its environmental protection functions.
From diatom mud into the Chinese market Until now, diatom mud has been in the domestic decoration materials market for more than ten years.Although diatom mud is also being accepted by more and more people, but we found that diatoms Mud has not yet fully replaced the development of traditional coatings in the decoration materials market position, which is why?
First, the price factor
Should be said that the price factor is the diatom mud can not completely replace the traditional coating of the key factors.Although the national standard of living is slowly improving, but we also see the soaring prices, especially the rapid rise in housing prices.This makes Most consumers do not have much financial strength to support the renovation costs, and the price of diatom mud is generally more expensive than traditional coatings, so when economic facts are in sight, even know the diatom mud is good, not Few consumers can only choose the second choice of traditional paint to decorate the house.
Second, the construction technology difficulty
We know that after the traditional coatings are bought back, they can be constructed by themselves, so as to save a renovation cost while the diatom mud claims to be DIY, it still needs some technology in the dry powder diatom mud Content.We know that the dry diatom mud need to be watered like paint to be painted on the wall, but the proportion of watered more pay attention to, and diatom mud different construction techniques have different watered ratio requirements, which It is not so easy for the average owner to do so. Even though nowadays there is already water-based diatomaceous mud, but if you want a better decorative effect, you still need to resort to different diatom mud construction techniques, most of which No way for ordinary owners to hold a relatively good grip in a short time, so you need to ask a master of diatom mud to help. Not to mention the master is a matter of expenditure, the construction master alone this Things sometimes do not necessarily get it, especially during the peak season, so the entire renovation period will be forced to delay, this is not something that every owner can accept.
Third, propaganda is not enough
The propaganda mentioned here does not mean the promotion of health and environmental protection, but the brand image of the publicity.Although traditional coatings in the brand image is not much publicity, but the traditional coatings will occupy a very long time the paint market, Making people know even if they do not see the publicity of the existence of the paint, and diatom mud is not the same, although there are also some daily media publicity diatom mud, but in many media ads, we do not see well Diatom mud 'figure.' This year, the first wine is also afraid of alley deep, Xiaobian also asked around some of my friends and relatives, talking about diatom mud are basically the look of the face of a circle, if the consumer Do not know there is such a coating exists, or even in a market saw diatom mud stores, but do not understand what is the diatom mud, how to make people buy diatom mud? Nobody to buy Why talk about replacing the traditional coatings market?
Fourth, similar products market
Although diatom mud is relatively early in the market for environmentally friendly and healthy paints, we also need to see that eco-friendly wall materials of similar nature are also entering the coatings market. People in the business arena know that independent business usually Are better to do, but if there is similar products, there will be competition between each other .In recent years, home improvement wall materials market appear integrated wall, shell powder, as well as earlier appeared wallpapers, wall coverings, etc. Its function of propaganda, we can easily find the health and environmental protection of diatom mud have the same, they also have the same, but some of the wall decoration products may be cheaper than some of the price of diatom mud.These kind of wall decoration products Of the market is bound to be divided paint market, affecting the market share of diatom mud, so in the new wall decoration materials will compete between the so-called 'clam clam fight, fishing profit', we compete Do not be open, but also to the traditional coatings in the replacement of the decoration materials market provides a 'breathing' opportunity.
Five, diatom mud market chaos
Although less and less negative reports on diatom mud have been reported in recent years, we have to admit that there have been many negative reports on diatom mud and that the market for diatom mud is still unsettled. Go out, a bad thing Chuanli, "These negative reports on the diatom once and the current diatom mud market chaos will inevitably make consumers have doubts about diatom mud, so otherwise unhealthy but at least cheaper paint .
Although diatom mud still can not replace the traditional coating, we can not categorically say that diatom mud will replace the traditional coating in the future, but we can expect that the traditional coating will eventually still be gradually formed by the appearance of these healthy and environmentally friendly decorative wall materials Exit the market.As for the diatom mud in the traditional paint can be replaced after the exit of the decoration materials market, we wait and see.