Why Germany and China
Speaking of manufacturing, I have to mention two typical countries, Germany, with its own reputation for quality, and China, which accounts for most of the world's production orders by quantity. Every time one mentions that these two appliances make power, there is no doubt that Germany With its rigorous design and good quality, has made its position as the top manufacturing industry in the world. Made in China, however, it has quickly become the name of China's manufacturing powerhouse at a low price with a high price / performance ratio. However, After this year's IFA, I discovered a very strange problem, which is also made in China. However, the development of China's home appliance products in full swing in recent years is unknown in Europe and can even be struggling.
Obviously is a big home appliance but appliance stores in Germany is difficult to find a Chinese brand
Germany is the world's top manufacturer of home appliances, through our well-known Miele, Siemens, Bosch, these top household electrical appliance enterprises can be seen in Germany rigorous design of appliances, solid workmanship, good product performance, and as the home appliance products origin, in technology Very good heritage, these integrated advantages of the German appliances created in the minds of consumers leave a good impression on the quality, but also for the successful German home appliances in the world home appliances market has a larger market share.
German home appliance brand reputation for quality around the world
So, China's household appliances? China because of its large population, in the manufacturing of products with lower cost, faster, etc., a large number of Europe and the United States, Japan and South Korea began to choose to build factories in China or directly from China, which also contributed to China Manufacturing industry booming rapidly, but China's manufacturing industry, in terms of manufacturing technology or product quality control, had a big gap with the world average in previous years, which made it difficult for Chinese products, especially home appliance products Enter the mainstream in the local market.
Why German consumers 'hard to wait'
So we come back to look at home appliances, Europe can be regarded as the birthplace of home appliances, Europeans have a very deep awareness and heritage of home appliances.Through the baptism of the two modern worlds, Europe in the manufacture Industry and product design has been by leaps and bounds, the European consumer awareness of home appliances also has the depth of other regions consumers can not match.Coupled by the European society is more common upper-class hedonism, the impact of European consumers Product quality, workmanship and experience are valued.
The war has changed the pattern of the entire world and made Germany's industrial level rise rapidly
As a big home country, Germany is one of the typical examples. The relatively old-fashioned and conscientious concept of German consumers deeply influences their attitude toward life and their cognition of products .There are too many attempts and changes in their life, Validation and heritage of the product is their best choice.Germany local brand after years of heritage and development, a better understanding of European consumers or German consumers living habits and the real needs of life, so the product design more able to Won the favor of European consumers.
Smart home appliances to make life more convenient this point by the German consumer's favor
And with the technology development and consumer upgrades brought about by the changes, the emergence of intelligent and user-friendly concept, quickly won the recognition of European consumers.European household electrical appliance enterprises in a few years ago began to attempt home appliance whole house program or the overall space The design of home appliance interconnection has achieved initial success in recent years.European home appliance manufacturers will be more intelligent product development to the more practical direction, hope that through the intelligent function of a more practical solution to consumer problems encountered in life, so that Consumers can enjoy the fun of life better, instead of spending a lot of time on heavy homework, while Chinese home appliance manufacturers are still lacking in practicality in terms of intelligence. We have seen many performance of smart home appliances More out of the 'intelligence and intelligence', this design is obviously a lack of certain practical.
Why Chinese brands in Europe difficult to move
After years of rapid development, China's home appliance industry has already basically got rid of the essence of products that used to be 'cottage', 'shoddy' and 'fake and shoddy', and among the smart waves of rapid development in recent years, the Chinese home appliance enterprises And smart home business can be said that in technology has come to the forefront of the world, and even in some areas have been more than Europe.With the continuous development of China's home appliance business to the world process, the Chinese home appliances in all countries in the world have succeeded in possession of many markets Share, and even some veteran foreign home appliance companies have been acquired by Chinese companies, such as the United States GE and France Thomson.
China's home appliance business has developed rapidly in recent years, even home appliances giants such as the United States GE have been acquired
Despite China's rapid development in home appliances and smart devices in recent years, China still has a long way to go in the field of home appliances due to its late start-up, especially in terms of product design and manufacturing details, which are not based on a short period of time It can take a long time to accumulate experience and a lot of understanding of user habits.The lack of these details for the Chinese home appliance market may not have much impact, after all, Chinese consumers recognize the home appliances However, for overseas markets, these problems are enough to cause discerning Germans to indifferent to Chinese appliances.
Chinese appliances in the details of the design is still with foreign brands have a very big gap
In September this year, we participated in the IFA show in Germany, once on the European home appliance stores and street pedestrian conducted a random interview, we found that European consumers buy appliances do not value the product cost, but pay more attention to the actual use of the product experience , If the product can make them enjoy a better sense of experience, or better solve their life problems for them, they do not mind spending more on the product.And these more details of the problem, not a short time to rely on Technology and production will be able to make up for these issues is also the real lack of China's home appliance brand.
Understanding the true needs of users is the best way for Chinese brands to successfully export
Therefore, if China's home appliance enterprises really want to march into Europe to impress old-fashioned and old-fashioned Germans or win better sales in the domestic market, they all want to pay more attention to earnestly study Users really need to use, so that their products become more practical. The only way to make the real development of China's home appliances products.