With the adjustment of real estate industry policy at the national level, commercial real estate has entered an accelerated transition period. With the development of the times, people's demand for spiritual consumption is more and more urgent, and the corresponding supply can not be matched. The Growing Need for A Better Life Spiritual consumption has become a question that needs answering in the new age.
On November 24, the original Joy City theme commercial district innovation team endeavored to create the first domestic focus on the spiritual life of the commercial brand - 'totem' turned out to be committed to innovation through the combination of industry to promote the transformation of real estate and business to create Middle-class new lifestyles, open a new era of spiritual life.
China business innovation practitioner, the former deputy general manager of Joy City Real Estate Wu Zheng, Totem space plan director general. He said at the brand conference, the state of people's housing properties set the tone, so that real estate and business into a transition period, people After solving the housing problem, we will pay more attention to the improvement of the quality of life, and the totem brand emerges as the times require.Traditional real estate and commerce only focus on the good or bad of living, and the totem is not only concerned about whether the physical level is good or not, Changes in lifestyle.
Totem investor, founder of black hole tensor, said that we have to do the best things to give consumers the most extreme and most warm experience, touching the hearts of people in the softest place, hoping to make our efforts to make the world a better place .
'Technology + Innovative Business' to achieve a platform to invite partners
Totem product manager Cheng Yibing believes that totem will be an innovative benchmark for 'technology + innovative business'.
Totem Space focuses on the three spiritual activities with the core of the three major formats: the seed church, library - bookstore, library - connecting the world, the library - study rooms, hand made objects represented by the combination of thinking patterns; to totem coffee, party World, shared kitchen, secret post office, sounds of nature, magic pen Ma Liang, gaming museum and other representatives of the social format; to Totem florist, totem market, child care, creative cuisine and other representatives of the quality format.
'Totem will have a good combination with science and technology, artificial intelligence technology such as face recognition has done experiments in the clouds totem.' Cheng Yibing said that we will combine the leading technology of artificial intelligence, cloud computing, big data, robots, and so on totem products Continuous improvement, but the premise is to allow consumers to experience each high quality Totem efforts to create a combination of online and offline membership mode of operation, the close use of artificial intelligence and data to improve the combination of formats, and continuously improve customer satisfaction, scientific guidance and operations management.
It is understood that the investment scope of totem investors involves many fields such as artificial intelligence, internet, big data, real estate finance and community support, among which many excellent products and services have more integration and win-win with totem space.
In the future, Totem will be an open platform and a new high-quality traffic entrance to create profit space through 'Internet + Innovative Business.' Cheng Yibing said the Totem Expansion Program will adopt a variety of cooperation methods including light asset management including brand and management output, We will share the win-win situation with existing communities, commercial real estate, developers and partners in various fields through the combination of "investment + self-operation + affiliation" in the content portfolio. Through cooperation, we will enhance community and business quality, space.
Three Major Means to Meet the Consumption Pattern to Promote Commercial Real Estate to Accelerate Transformation
Totem brand is not only a cross-border products, more in line with the transformation of commercial real estate innovation trend.In the conference, China real estate information service providers, Eureka, China's flagship brand for the totem awarded the '2017 Best Cross-border business Practice Award '.
From a real estate perspective, Yi Habitat co-founder Zhu Xudong explores the art of life through real estate, and believes that the future life style described by the totem focuses on the spiritual life of the middle class and the future of real estate and commerce is A useful exploration may be able to lead the new industry trends.
Wu Zheng pointed out that there will be three major shifts in the consumption pattern of the new middle class in the future: from simple commodity consumption to time consumption, from material consumption to spiritual consumption, and from business social to family social transformation. Business model innovation will also shift from the traditional B2B2C To B2C2B transfer. Totem brand and business will become a sponsor of lifestyles, advocating creative culture, green ecology, leading science and technology, pay attention to the spirit and thought of resonance, into the intelligent product experience upgrade, so that people enjoy the pleasant surprises, comfortable and comfortable spiritual life .