Meituan flagship Selfie mobile phone, take the high-end route.
On November 23, Mito, determined to be an 'AI Company,' demonstrated in Beijing its Artificial Intelligence, a technology robot Andy and machine rebuild photo technology, along with the new Mito cell phone with a maximum configuration price of 6999 yuan The most expensive cell phone before the company doubled in price.
Yi Wei, vice president of mobile services for the Mito mobile phone business, said: 'I must be very proud to say that the Mito V6 portrait mode can spike the iPhone X.'
Yi Wei, who has been in the mobile phone industry for more than a decade, had previously worked for Lenovo and OPPO. Four years ago, Mito had a plan to make a cell phone and he joined the Mito team, focusing on making cell phones suitable for selfie.
The new machine is priced close to the iPhone, but does not rely on mobile money
From the release of the new machine's hardware point of view, this phone is still the main camera features V6 before and after the home are equipped with dual-pixel dual camera, the main shot for the 2 × 12 million pixel camera (SONY IMX362), vice photo for the professional blur Camera, front and rear are equipped with OIS optical image stabilization technology, the fourth generation of dual imaging engine AP + independent ISP, the fastest 0.13 seconds to achieve real-time focus, and front intelligent fill light with two sets of post-color temperature flash, Ensure that any environment can be self-sufficient fill light shooting.
Mito V6 mobile phone standard version priced at 5099 yuan, advanced custom version is as high as 6999 yuan.
Although this meitu phone's camera hardware configuration is good, but its pricing is still a bit surprised - the standard version priced at 5099 yuan, advanced customized version is as high as 6999 yuan. It was joked that the latter's price has more than double 11 Discount iPhone 8.
And this price and the previously released meitu phone, also a lot of premium.Mitto released last year's flagship nighttime selfie T8 phone is priced at 3399 yuan, M8 standard edition price is only 2999 yuan. In other words, the United States Figure new phone pricing more than double than before, higher positioning in the domestic mobile phone.
Interestingly, as a self-made company, most of the current revenue of Mito is from the smart hardware (ie mobile phone) business.Financial reports in the first half of this year show that Mito's revenue from the smart hardware business accounts for about 88.7% of the total revenue, , Internet services and other business revenue accounted for 11.3% of total revenue.
However, Cai Wensheng, founder and chairman of Meitu Corporation, emphasized in August this year: 'Meitu is not a mobile phone company and mobile phones are just the beginning of its commercialization efforts.'
Mito plans to launch a new high-priced handset at the end of 2017. The timing is also subtle, as Mito plans to make 2018 profits from the IPO.
In this regard, Yi Wei said the release time and pricing are not out of the pressure of revenue.He believes: 'From the price perspective, the domestic mobile phone manufacturers a lot more obvious premium trend.We think in such a general trend, The advantage of using its own advantages to provide users with better products is commensurate with the price. "
Yan-Liang Jennifer, chief financial officer of Meitu, said profit in 2018 is' no pressure '.' By 2017, we have only no inputs in the internet business but there will be a first-year output in 2017 and a rapid growth in 2018 This is a fast-growing, profitable period, so making profits next year is not a difficult thing for us. '
Also using artificial intelligence technology
In August 2017, at Mito's interim results presentation, Wu Xinhong, founder and CEO of Mito Pictures, said: "Mito has always been an Internet company, and in the future, it will be an AI company , We think of smart phones and App as the same product, they only appear in different forms. In short, we think of smart phones as the Internet App products in the future with the continuous introduction of artificial intelligence, we can phone See more App on the innovation. '
At a press conference on November 23, Mito launched the Artificial Intelligence-based painting robot Andy and Machine Reconstruction Picture Technology.
Through machine learning, drawing robot Andy can generate portraits based on user's photos.
Drawing robot Andy can draw pictures based on user or upload pictures, unlike the previous popular App Prisma filter effects, Andy's paintings are machine learning for some time, from scratch, based on user photos to generate hand-painted style pictures.
According to reports, drawing robot Andy will soon be on the line in the meituxiu show, and machine reconstruction image technology, the future can be applied to the virtual mapping, test makeup, fitting and so on scene.
Wu Xinhong introduction, the United States in the imaging laboratory was established in 2010 (MTlab) is the Mito company AI technology research and development center, and AI will become the technology engine of Mito products.Mito currently all the technology research and development by MTlab behind Technical support, which is also a technology public support platform for image processing software and hardware, has called it the 'black technology center.'
'The future may be smart hardware to help users manage the skin'
On the afternoon of November 6, Meitu Corporation announced that the former microblogging vice president Cheng Yu joined Mito and assumed the COO and will be responsible for the overall commercialization of the company.
Cheng Yu joined microblogging in 2012, basically established the commercialization system of Weibo from scratch, and achieved rapid and simultaneous growth of microblogging revenue and user base. The appointment of meitu is apparently at a loss, Mito plans to plow down.
Cai Wensheng once said that 99% of people can not understand Meitu, but Cheng Yu's point of view is: 'Meitu is the only place in China where the effect of traffic flow can be realized and traffic flow increases.'
November 23, Cheng Yu said: 'For the Mito, the user scenes are mostly women, the absolute number of female users, I believe that China does not have a platform comparable to Mito, so from the realization of efficiency And depth is very good.
'Before this is the cultivation of this land, follow-up will certainly be carried out very rapid reclamation period and reclamation has a lot of ready-made model, there are many that only meitu can do, others can not do, including our recent data based on meitu, With online and offline collaboration developed by some of the larger international companies, there are many scenes for women that only Mito can do, and advertising and non-advertising all have a lot of room for growth. "Introduced by Cheng Yu.
Wu Xinhong also said that even in the field of intelligent hardware, there is still a lot of room for imagination.He thinks: 'Everyone now sees that Mito is only a smart phone, but in the future, we are not allowed to say that we may come up with a change of beauty-related hardware , To help users manage the skin, to help users automatically make up are possible.And we do smart hardware must be with the United States, smart, AI, data, organic combination, so as to form a good hardware matrix.