From selling cars to making cars, Suning's car dreams come to the surface.As early as ten years ago, the retail industry had ambitions to enter the automobile industry, and the focus of the time was on sales.Now, Suning or China already have Online and offline car sales channels, Suning through strategic cooperation into the repairer link.
Due to the rise of new energy and intelligence, 'making car sports' is also coming into being, Alibaba hand in hand made Internet car, Baidu Robin Lee obsessed driverless car, Tencent marry Guangzhou Automobile, the same force in the field of automotive intelligence. In addition to these Giants, Wei to, Xiaopeng, cloudiness, worship and other emerging entrepreneurial car prices also menacing.
Car and repairer at the same time
Starting off the line of Suning, the same will be the first step into the car market fell in the store. The opening of the country's first car supermarket, challenge the monopoly of 4S store sales situation.Now the strategic partner Suning Auto supermarket safe car steward, Sales include BMW, Audi, Cadillac and about more than 20 car brands, more than 100 models.
It is understood that the Suning car supermarket will then be opened to the country one after another, these car supermarket formats, including Suning Chairman Zhang Jindong planned by 2018 the country opened 5000 new Internet store strategy, the car supermarket as a new format, Suning will further enrich the business.
While advancing the new model of car consumption, Suning has used its consumer big data and R & D technologies accumulated over the years in the retail field to jointly launch the Internet car brand Baiteng and get involved in the field of Internet car manufacturing. The core R & D teams of Baiteng are from BMW, , Tesla and other enterprises, has a strong research and development capabilities.
Suning said that after its acquisition of Beng Teng, Banting's smart car manufacturing could be integrated with Suning's Internet industry. Apparel such as Suning Tesco and PPTV can be embedded into BYTON Life's in-car system, enabling on-board shopping and entertainment And other smart lifestyle.It is reported that its first model will be unveiled in January next year, plans to put into mass production in 2019.
In fact, Suning and Baiteng have a long history.From Beiteng's starting point of view, September 7th, electric mobility startup Future Mobility Corporation (hereinafter referred to as FMC) in Shanghai announced the establishment of Baiteng brand, the founder of Dai Lei and Bi Beverly has accumulated many years in the traditional automobile industry, while FMC is the predecessor of Harmony Futeng Company established by Harmony Automotive, Foxconn and Tencent in 2015, followed by the withdrawal of funds by Tencent and Foxconn. Since then, Baiteng has experienced two rounds of financing and Suning Is one of the investors.In January of this year, FMC announced the investment of 11.64 billion yuan in Nanjing Technology Development Zone to build pure electric car production plant.
Ten years ago, Suning set up the automobile department and long ago wanted to use Suning's network model for retail sales. At that time, it planned to build a supermarkets in Nanjing, but did not do so, but seeds for the circulation of automobiles had already been sown. Industry analyst Zhang Zhong told the 21st Century Business Herald reporter, 'Now Bengtun and Suning are each desired, for such new car prices such as Beng Teng, the ultimate sales of electric vehicles is a big bottleneck, Suning Store channels provide a more convenient place on the other hand, Suning can also join the Passion, cut into the automotive industry.
Aim at the car consumer ecology
For Suning, the force of the car may have to be a horizontal development of the industry in the basic necessities of life, Suning O2O retail, cultural and creative, financial control, real estate and other aspects of the layout, while the car as a 'line' The important terminal, Suning will not miss the same time, in the pan-Internet industry, the car is ambitious giants to compete in the field.
In the car battlefield, Suning is facing a strong competitor .In recent years, admission of the company point of view, on the one hand, Baidu, Ali, Tencent and other giants have long been fully involved; the other hand, cars and home, Big new car startups, is grabbing the last outlet.
Suning has no car-based and experience, while the automotive industry requires a lot of capital investment, industrial chain management capabilities, production capacity, it is difficult to get in touch with outsiders to figure out the door.
Suning aiming may be vehicle-based systems and car ecology, such as Suning wants to connect the company's other ecosystems in the car.
Cao Lei, a senior analyst with China E-commerce Center, told the 21st Century Business Herald that Suning's entry into the auto industry will have more imagination in the capital market. The retail transformation of Suning experienced online and offline integration, online and offline integration, and then All company Internet, through the acquisition and self-built into an eco-company.