iPhone X cattle price dropped to Apple's official website price; Zhongguancun 'old gunner' think 'basic white busy'; the most expensive flagship aircraft were questioned have mishap
'A lot of people I know have been pitted twice recently, one on the iPhone 8 and one on the iPhone X.' Lin Haian, an aisle of Zhongguancun (not his real name), told reporters that Lin Hai'an is 90, but he is already a shop in Zhongguancun Tentative move 9 years old gunner.
The negative news came one after another after Apple released iPhone X. The media exposed the iPhone X green line, dropped paint and the screen was cold-cooled. Affected by the news, iPhone X's cattle price has dropped to 9700 yuan and Apple's official website basically flush, the original wait-and-see attitude of consumers will look back on the pre-freezing iPhone 8, resulting in iPhone 8 price rebound.
iPhone 8 and iPhone X to a lot of cattle worried, behind them is to have the mobile phone market pricing Zhongguancun Beijing mobile channel operators.Although Zhongguancun stores are being forgotten by ordinary consumers, but Zhongguancun stores is still the largest in North China electronics market, but also the largest in North China In their view, Apple has always been ignorant of Chinese, do not understand the Chinese market.
After the iPhone X release, iPhone 8 price increases
'The classic iPhone 4, the iPhone 5, the iPhone 6s, the iPhone 6s, and the iPhone 7 all gave rise to fierce market reactions at the time, when almost no color other than rose gold was sold in the forest MSC's point of view, Apple's various new machine configuration, features, innovations are not important, only changes in appearance to impress Chinese consumers, 'iPhone 8 hard to understand what Apple wants to do.'
September 22 this year, iPhone 8 will be below the issue price once the sale, the cattle yell to the issue of 5888 yuan iPhone 8 (64G), for example, the first day of sale in the channel below the issue price of 300 Yuan, a week after the arrival of more than 500 yuan.Even if the price did not meet expectations, many dealers also chose to quickly shot iPhone 8. At that time, Lin Hai comfort myself, but also in the near future on the iPhone X fishing back.
November 1, a lot of dealers in the hands of the iPhone X has already arrived, which is three days earlier than Apple's official sale, in order to create an atmosphere, they stand still.One day before the sale, iPhone X on Taobao price has been speculation High to 19,600 yuan through the network, the Beijing News reporter also received a notification of the cattle old Han, ready to bring a good ID card on November 4, Wangfujing Apple store line up to buy.
Reality is not as expected.On November 3, the original optimistic cattle old Korean cattle found that Apple's official website 'adequate supply', almost all buyers can be scheduled to .After a while, the reporter received notice of the old Han, do not go Lined up.
The next day, the old Han told the Beijing News reporter, channel quotes have fallen below the official website price, silver iPhone X (64GB) quote 8,150 yuan, 150 yuan lower than the official website price, but also when the cattle price just dropped sharply 1600 yuan.
'iPhone X came out, iPhone 8 instead began to rise in price,' said Lin Hai-an.
'The attitudes of consumers switched very fast,' which also contributed to the continued rise in the price of iPhone 8, iPhone X negative news came out just a few days time, the price of iPhone 8 rose more than 300 yuan. The latest channel quotes show that the price of the iPhone 8Plus (256G) is relatively firm, dropping over $ 1000 compared with the lowest level and currently rallied to below the issue price of $ 700. There are already channel players in the iPhone 8 who have started re-stocking , But the iPhone X is now unsalable, the spot at any time.Although the black iPhone X is still priced at 1334, but there is no market price.
Memories of the crazy era: Beijing Airport became a point of sale
Steve Jobs released the first Apple mobile phone in 2007. Shocked, this is the first iPhone to bring Lin Hai'an feelings, in 2007 he was still in high school, the relative brought back gifts from abroad to refresh his From the sophomore year, Lin has become a frequent visitor to Zhongguancun electronic stores, began reselling the Apple mobile phone career.
In Lin Hai'an's memory, the iPhone 4 went public in 2010, and the saying of 'kidney machine' started to appear. 'The appearance of the iPhone 4 looks good and the experience is very good. Some of the Hong Kong's inbound domestic ports have been fired into tens of thousands.' But As the price is much higher than Android phones, only a small number of fresh consumers to buy, did not form a scale.
In 2013, the iPhone 5s started to lead the wave of front-pressed fingerprinting handsets. In 2014, iPhone 6 really made 'buying the iPhone' a phenomenal carnival.
'iPhone 6 fire was a mess,' at the time of the impression that Linhai An, there is no phone in the sale, the price can be fired above the official issue price more than three times the original price of 6,000 in the early 6,000, the maximum was speculation To more than 20,000, this is a price I have never seen. '
On the day iPhone 6 was launched in China, almost all channel vendors in Zhongguancun's electronics store were waiting day after day at the Beijing Capital Airport for the first batch of iPhone 6 to get as much stock as possible. A few days, 6P spot price remained above 15,000, a machine hard to find. Continue to have tens of thousands of dollars in cash to the capital airport and the presence of channel trader on-site transactions. 'The basic goods have not yet out of the airport, it has been Was set clean. '
'At the time all the 6P supply all require the first time cash settled' in accounts usually one week Zhongguancun stores, this scene is Linhai never seen before. All channels need to immediately get money to go to the next In stock, 'was crazy at the time.'
'Because the concept of a large-screen mobile phone for the first time,' For the hot iPhone 6, Hayashi has its own understanding, each generation of Apple's mobile phone hardware will usher in the upgrade, but not every generation of cell phone's appearance will change. The first major change since the release of iPhone 4. On the one hand, in the design changed the edge of the border since the iPhone 4, on the other hand, for the first time introduced a large screen mobile phone.
Although some people in the market were praising the apple to cater to the market demand at the time, some people even complained about the inconvenience caused by the oversized screen, but most of them are still 6p, until now they have received many good second-hand colors, Lin said. In addition to the huge changes in appearance, not enough capacity also pushed up the iPhone 6's price, 'a batch of goods on the hundreds of units, but also to provide retail stores scheduled supply, leaving the channel is not much. '
In the opinion of Lin Hoi, iPhone 6 was able to create a sales miracle, the main reason behind only one, after consumers buy a high degree of recognition.
Apple flagship ten years the most expensive quality flawed?
'For the iPhone X transpose over the ox, although not to jump off, but basically can be said to be booming.' Lin Haian forget an account. As the acquisition price of iPhone X million, plus the volume of retail stores also limited , So small cattle will not hoard too much, the larger the size of the cattle will not store more than 100. With the current issue price of 500 yuan to calculate the market price, minus the market acquisition or hiring ID card pick up the cost of about 200 yuan, the profit of less than 200 yuan per cell phone, together with the catching people picking up, grabbing the software labor costs, a few people formed a team of cattle almost everyone can earn less Money. Not to mention the current price of the iPhone X is not strong, if the market continues to decline, 'cattle really crying blind.' Linhai An told reporters.
However, the reality may be ruthless.After the gradual arrival of the iPhone X, which is ordered by some consumers' websites, the problems gradually emerge.
iPhone X screen burn screen phenomenon, the winter screen failure, facial unlock failure and other issues one after another into the public's perspective, the original on the iPhone 8 on the sidelines, waiting for the sale of iPhone X consumers, re-look at the iPhone 8.
One consumer said, 'The iPhone X is more like a souvenir than a mature product.' 'The pain-killer quality of such a product appears to be a bad faith in the iPhone X. As Apple Your high-end flagship phone, flawed in quality, so that Apple's word of mouth there was a problem.
November 22, Beijing News reporter got the latest offer from the channel business, 'channel price has been the same as the official website price, iPhone X 256G price is now 9700 yuan.' A cattle told reporters.
For the performance of Apple this year, almost all of the cattle are dissatisfied.
'It is hard to say whether they are studying the Chinese market with ulterior motives,' said Lin Hai'an. Since taking office, Apple has apparently paid more attention to the Chinese market, not only setting China as the starting line but also increasing its output in China.
But Lin also said that Apple does not know what the real needs of Chinese consumers.Apple has been talking about innovation, but their innovation is too far from the Chinese market, they do not know what most consumers want.
As a channel business, his point of view is unique, 'Whenever the new iPhone has a significant difference between the previous generation of iPhone will be big sale, even if the introduction of a new color iPhone 8 is to understand the Chinese market, ah.' Beijing News reporter Yang Li
■ Status quo
'Poor channel, someone makes a thousand, someone earns twenty'
'Zhongguancun electronics store water is too deep.' Zhongguancun mobile phone channel business for nearly 9 years after the businessman Lin Hai'an told reporters.
Zhongguancun electronics store used to be a holy land for electronics enthusiasts. 'Dragon', 'Ding Hao', 'e world', these buildings have now gone down because of industrial transfer. Today's Zhongguancun electronics stores, more of those Two thousand three hundred thirty-two ask the passers-by need to repair the rookie.With the business slump, some businesses choose to cheat consumers a hammer sale.
In such a jungle-like giant mega market, get the lowest channel is the guarantee of survival. 'Channel one level, one starving to death,' said Lin Hai'an, the same product, someone can always be given more than he Affordable Lowest Price More favorable price. With a cell phone, someone can make a thousand, someone can only earn twenty, 'Nobody wants to tell you his channel'.
In order to find the supply of a competitor with a lower bid, Lin tried to follow the workers who had bought him, and crowded elevators and complicated cubicles made it harder to detect.
'I was on the third floor and I had to follow many times in two years. I found his channel was on the 18th floor.' On the 15th floor, I had climbed for a full two years, but the result was not that bad. Second only to the distributors of Apple China and distributors in Beijing, which is the highest level dealer that retail investors can come into contact with. "Then I became the channel of my previous channel."
It is in Zhongguancun nearly nine years of fatiguing, so that Lin Haian witnessed the transition from the Nokia era to the era of intelligent machines, but also witnessed the change from the first generation of iPhone to iPhone X. For him, as part of the channel, No matter how high the iPhone market speculation, he can make money.
Beijing News reporter Yang Li