'Strong country dream to start from a strong enterprise strong enterprises from the start to enhance the ability to innovate.' Zhejiang Wan Sheng Plastic Packaging Co., Ltd. He Minghui told reporters that the company by virtue of continuous improvement of independent research and development capabilities to enhance their attractiveness and attractiveness value, Achieved hundreds of millions of output value, stand out in many packaging materials business, and steadily into the international market.
Based on independent research and development cast 'strong magnetic field'
In 1996, He Minghui founded Shangyu Wansheng Plastic Factory and started to process the production. There are only one injection molding machine in the workshop of fifty to sixty square meters. At that time, mechanical and passive machines were compared with pure orders and production. Road, because a few years ago because of dependence on brokers, so difficult operation.To change this predicament, he set up a foreign trade company, began to have their own direct contact with foreign merchants.
In 2004, the company changed its original mode of production, began to research and develop products, self-production and sales. The following year, but also to achieve technological improvements, through professional CNC machining of high-precision molds, and gradually reform the production equipment to fully automated. 'We no longer Is a single receiver, but into a guide. 'He Minghui said the company to increase independent research and development, is to provide customers with new ideas, there is an intuitive sample for reference.
In the company's brochure, many innovative, unique product style eye-catching colors. 'This star series is our new design products now, including the stars, Starlight, Xingyao, stars, Stars and so on, the bottom is Conical design, as the stars shine. 'He Minghui quite satisfied with the company's proud work.
In his view, innovation is the weight of enterprises to enhance competitiveness.It is precisely because each year a substantial R & D investment, effectively improve product quality and quality of supply, one after another in the field of packaging materials to achieve a breakthrough, successfully into the United States, Europe, Southeast Asia and other places of the market.
'Sometimes seemingly minor changes and attempts, but can lead to customers of all ages.' He Minghui concluded that the company one year to participate in the Guangzhou exhibition, the first of the first electroplating pink bottles, so that the presence of people shines. Merchants directed at this bright color into the booth visit to ask, and made several orders on the spot .After a few years, other companies have to follow, electroplating pink bottle for a while to become a boom.
'We would rather be plagiarized by others, can not copy others. Must have their own ideas.' Ming-Hui He said that good experience is worth learning, but can not be copied. Drawing inspiration, but not plagiarism. Therefore, the company has a dozen people Of the R & D and design team to apply for more than 40 patents, providing an inexhaustible motive force for the development of the enterprise and creating a 'strong magnetic field' for sales growth.
Enhance product quality to create a brand image
Over the past two decades, WanSheng has been focusing on the research, development, design and production of cosmetic skin care products, ranging from a family workshop of 34 employees to more than 400 enterprises, ranging from a whipping of profits of 50,000 yuan to a production value of 100 million yuan Style development, from a single product foundry to a unique self-developed, million liters quietly changed. 'We rely on word of mouth, the hard brand.' He Minghui positioning companies.
For the first time in 2010, WanSheng successfully participated in the Beauty & Beauty Development in Bologna, Italy and has since become a permanent resident of many international exhibitions. 'Participating in the exhibition also looks at the conceptual needs of customers and looks for new traders and terminals.' He Minghui explained that the exhibition It is an excellent platform for self-presentation and self-introduction. Attracting new customers, contacting regular customers and discovering potential customers is one of the reasons for their participation in the show.
On the other hand, foreign customers have some advanced ideas, accurate grasp of the market, often in the inquiry, cooperation can give the company a new design inspiration in the process of cooperation with many foreign merchants, Wansheng also received package Ways, product design and other aspects of the recommendations and progress, improve the yield of the assembly line, predict the trend.
At the same time, the company also gradually change the direction of the material to the recycling of environmental protection. 'Business development should be green and sustainable.' He Minghui said that at present, 95% of thousands of liters of cosmetic packaging materials are the use of acrylic, but this material can not be repeated Therefore, he is more interested in this new environmentally friendly material such as PETG.It not only has the same glass transparency and density, corrosion resistance, impact resistance, and easy processing, can produce unique shape, appearance and special effects, the future of cosmetic packaging materials Industry's preferred material.
This year, 000 liters an area of 7,000 square meters of the new factory has officially started to use 20 lines, 40 printing presses, 80 injection molding machines are well and orderly into production stage. The entire factory workshop using dust-free production and further improve The product quality, to better meet the needs of customers.
After two decades of development, from pure processing to today's manufacturing entity enterprises, 000 liters strive for precision customer service, heritage craftsmanship, to create more excellent products. 'Because of independent innovation, so that the original one ordinary processing plant He Minghui said that the future the company will continue to adhere to innovation-driven, with customers to explore the most innovative packaging shapes, materials and design process, allowing enterprises to speed up the butterfly, soared.