On November 24, 2017, as the sub-forum of '2017 China Mobile Global Partner Conference', China Mobile and the 4G + Industry Development Conference were successfully held in Guangzhou Poly Pavilion, and all parties from terminal brands and channel distributors Nearly 3,000 partners gathered together to sign the 2018 Strategic Cooperation Agreement, launched the '4G + Business Intelligence Ceremony' and released a number of new handsets at the conference.
In the meantime, China Mobile also released "China Mobile's Terminal Quality Report 2017 (Phase II)." The report covers the overall performance of the 4 price points, 22 brands and 56 handsets and various special achievements. The recent momentum is fierce OPPO eye-catching performance.
It is understood that the Chinese mobile terminal evaluation system based on the 3.0 version of the evaluation system, the user actual use of big data indicators into optimization and upgrade to V3.1 evaluation system, which can take into account the user concerned about the quality of traditional handsets at the same time Evaluate the ease of use of the phone.
The upgraded evaluation system focuses on four major dimensions of mobile phone communication capabilities, multimedia capabilities, product availability, and user's reputation. OPPO R11s respectively obtained three special items of 2000-3000 yuan price segment communication capabilities, product availability and machine stability. One, and finally by virtue of the overall strength of the first paragraph of the price of mobile phone comprehensive evaluation.
In recent years, OPPO focused on the core needs of users, dare to 'put the eggs in a basket', so that the product line 'less' at the same time, focus on resources to make every new product is to create a boutique. OPPO Vice President Alen said , Product improvement and upgrading to solve the core needs of target users, good capacity planning, it is our duty, but also our initial.
For smart phones power consumption, slow charging time, OPPO took the lead in the introduction of VOOC flash charge, to solve the user's pain points, 'charging 5 minutes, call 2 hours' quickly enjoys popular support, but also help OPPO in domestic machine quickly Come to the fore, while the flash experience represented by VOOC has thus become the industry standard.
At the same time, OPPO also explored the needs of users of the camera and continuous reform and innovation, OPPO R11s equipped with 20 million smart double shot and 20 million AI wisdom beauty won the majority of users.
After discovering the user's demand for mobile games, R11s became one of the best Android mobile phones to play the King's glory game, taking the lead in unifying the game experience with the joint chip makers and game manufacturers.
According to IDC data, in the whole year of 2016, OPPO shipped 99.4 million units in the global market and achieved a 6.8% market share, according to the spirit and fine strategy of this dutiful enterprise by OPPO. Rate, an increase of 132.9% over the same period of last year, ranking the fourth in the world in market share and the No. 1 in the Chinese market. In the third quarter of 2017, OPPO once again took the first place in the domestic market for the third quarter with an 18.9% market share.
Focusing on the ambitious national goal of building a network powerhouse, China Mobile proposed the long-term strategic vision of becoming the world's leading operator of digital innovation at this 'and FX 4G + Industry Development Conference.' OPPO will work with China Mobile While developing communication technologies, we will promote mutual complement of resources and promote win-win ecological construction and development in the industrial chain.
