At the Guangzhou Auto Show 2017, relevant leaders of SAIC Roewe Brand received media inquires. Among them, Yu Jingmin, deputy general manager of SAIC Passenger Vehicle Company, Zhu Jun, deputy general manager of SAIC Passenger Vehicle Technology Center and Zhu Jun, general manager of SAIC Motor Corporation, Zhang Liang, chief digital officer of passenger car company.
Reporter: SAIC passenger car sales this year is by leaps and bounds, our Internet car brand IP to create a very successful, especially Roewe RX5, the latest data is double eleven when we sold more than 6600 vehicles, of which RX5 sold more than 3160 vehicles By the end of the year, I hope Yu will help us take stock of this year 's sales.
Yu Jingmin: Double 11 all walks of life retail is relatively high, more than 6,000 units, you can explain a little, this is the dealer large number of gold orders.
In recent years, everyone is mentioning the development of the four modernizations. It can be said that the new four modernizations of "electrification, network linking, intelligence and sharing" we proposed can not be achieved until the entire industry is developed. The journey of the four modernizations Above, we may be a little faster, stand a little higher, look a little farther, grasp a more solid .We Roewe brand Internet car label since Roewe RX5 listed firmly grasp. And users can truly experience the vitality of the car, because it can do more and better interaction with our users, to upgrade iterative, evolution, can describe the development of the entire travel ecology. The user experience is good, sales of natural The ground has gone up.
In addition, our distributor partners are growing rapidly both in quantity and quality, increasing to over 300 in January of this year. The future of our Roewe brand is enormous.
Not only is the sales going up, but with the help of such a great product and user experience, the entire brand is going up, and in the process, letting everyone who cares about us, our strategic partners, and our users see our brands In fact, users buy your products, but also fancy your future development.But blindly by adding some configuration and adjust the price, without quality and clear marketing communication, we are not so to see.Our direction is very Clearly, we should honestly make products and serve as a service to combine with our strategy of "new four modernizations" and honestly make it real.
SAIC Passenger Vehicle Company Deputy General Manager Yu Jing-min
Reporter: This year this node is very important, in terms of Roewe is the beginning of the new decade.In recent years, the RV market has been valued Roewe Ei5 launch, Roewe brand in what position, what is the SAIC Kind of significance?
Zhang Liang: I also mentioned today that developing this car is not just for developing a RV or for hiring a car for a vacation. The development of this car actually takes into account a few aspects: From the first perspective, We always feel that any pure electric vehicle on the market, from our point of view is not perfect enough, and now the model of pure electric vehicles is compromise, sacrifice, are not enough dazzling.In many cases, because of chassis reasons, the internal Space is not comfortable enough. Now many cars are sacrificing a little foot space, the head space sacrifice a little, the roof is also a little bit up, so the proportion of vehicles is greatly affected.Our starting point is to redefine a Car today we see this car, although it is not low car, almost the same with the sedan, at about 1.5 meters, but it did not raise this very strange proportion of the feeling of sedan, the overall is Very dynamic, very streamlined, this is the first reason.
The second reason, we believe that there is no good precedent for the sale of RV in China, in fact, if you look at the European market, the proportion of RV is quite high. The sedan is simply to meet the most basic car Demand, with the improvement of living standards, the user will pursue some new way of life, that is, we say Lifestyle. Therefore, the SUV actually represents a Lifestyle, it can be loaded, but also have a good shape feeling, at the same time Also meet the controllability and comfort requirements.This is also our pure electric vehicles sold in first and second tier cities more relevant to their Lifestyle requirements are relatively high, from the crowd is still more appropriate.
From the past market, the development of the SUV is more of a sedan first, because many customers need loading capacity, so the sedan plus a butt, and then hit the name of the break. It can not be called a SUV, it's a Wagon car, and the Wagon itself is a modified version of the car that's loaded on a sedan. The Roewe Ei 5 does not come with a sedan but a second ass. Of the market is a second-tier cities, Lifestyle requirements, and like some newer shape, but also in line with energy saving needs, so it is not a simple, traditional approach, we are defined from scratch.
Reporter: At this year's Shanghai Auto Show, SAIC made a thought crowdfunding campaign for Roewe Light Wings, followed by the 'E-Creator' who participated in the improvement of this car. Now what is the stage of this car, What is the plan for listing next year?
Yu Jingmin: April 18 this year, we held a 'Walker's Assembly', that is the first appearance of the Wings of Light, many people were very impressed with the appearance, and we recruited the experience officer, has been interacting, I think This is a very interesting thing, we continue to give us the idea to participate in the production of Winglets mass production process, so as to create a real consumer love car. Mid-Wye will mass production next year , Our latest forward-looking technology will be placed in this car above, we are confident, will give you an unprecedented experience.
Reporter: Recently, the state has formulated a new subsidy scheme for new energy vehicles. I have heard that SAIC uses 12 kWh to achieve a mileage of 16 kWh. This design is in fact disadvantageous under the existing policies. How do you view this Policies, the future of SAIC in the battery will have what kind of new ideas or planning?
Zhu Jun: In fact, our design is in order to better meet the needs of consumers.On the one hand, less electricity, from the consumer point of view charging faster, less electricity, the car becomes lighter, more accelerating performance Good.On the other hand, the battery is small, less space requirements, space can be more comfortable, modeling can be more beautiful.We can carefully look at our car, compared with other electric car rear row will find that, We are not going to adjust our technical direction because of some short-term policy adjustments because we firmly believe that our approach is beneficial to society and to consumers, and I believe if the country's future subsidy policy still exists It will encourage people to go in this direction.
In addition, our energy density is very high, and in the future, we will continue to continue this style, develop more competitive products, and make the vehicles that users like more.At the same time, we will continue to do light weight, Because the policy also has requirements on the weight of the vehicle, if the car is heavy, the parameters will be less, but the emission of carbon dioxide per kilometer will be high. Therefore, we will still go ahead with the weight reduction and I believe it will be more Multi-consumer recognition.
SAIC Passenger Vehicle Technology Center, deputy director, general manager of SAIC Czech Republic
Reporter: Roewe RX5 sales to some extent proved the success of 'Zebra Chi Heng' Internet car, this year has been the cooperation of other brands and Zebra system, and next year there will be equipped with 'Zebra Chi Heng' other brands of Internet cars Launched in the face of such a growing number of similar Internet cars, Roewe in marketing and in the new product planning will be what kind of response?
Yu Jingmin: Last year, the Roewe RX5 was listed on July 6 last year and it has been more than a year this year, but we have been cooperating with Alibaba for more than three years now and we are moving ahead of others. Now we can see that we can make a continuous upgrade and iteration , Evolution of the vehicle system, and complete vehicle electrical and electronic architecture fully coupled, must have invested a lot of effort and trust.We talked with Alibaba three years ago when the development of Internet cars, and our joint venture Zebra reached a consensus, Let more people really into the Internet car R & D and communication with users, experience, to make the Internet car really lead the development of the entire automotive industry.The Internet is characterized by openness, Zebra all Internet ecology is open, So our depth and breadth of the Internet are the best in the world.We had a summit forum at our joint venture Zebra in Hangzhou last month, and Zebra's system was sought after by other manufacturers and we think this is very good Good thing, because we start from changing ourselves, and then change the industry, and change the travel of the entire human, this is not big More and more interaction, more and more optimization of basic conditions, is to change and improve, and gradually escalate iteration, evolution of everyone's travel experience, I think this is a At a time when competition and cooperation coexist, we have great confidence in ourselves.
We are also very confident OEMs. Our new four-pronged strategy is the world leader. As Zhang Liang always said today, Roewe Ei5 is the world's first pure electric Internet-style RV, Zhu always brought us a high Quality, safest three-electric system and the best quality guarantee, there is no manufacturer's commitment to the attenuation of the battery, but we have talked about, because we can do it, we have the Internet, and we invest very much in the fields of intelligence and technology Big.
Reporter: SAIC own brand in the intelligent, electric and other aspects of technical reserves, which can share with us?
Zhu Jun: Next, we will continue to optimize the control of the battery system, so that the 'three electric' technology to a higher level.Sharp Internet car car equipped with Internet smart car system to support rapid iteration.Among them, we also have difficulties, such as the bottom chassis Battery motor control, because it is too sensitive, you want to achieve unlimited refresh its control software, you need to do a lot of work, so SAIC in the electrical architecture, battery systems, motors and other control also have to do a lot of effort, this process probably It will take two to three years, and when it's finished, the new energy vehicles will be able to surpass even conventional powertrains in terms of convenience, comfort, safety, reliability and more. Doing a good job in the safety and reliability of automotive products, SAIC has the only road to desperately attack technology. I hope that the automotive industry colleagues can work with us so that the supplier system will have more confidence and more input , The realization of the goal can also be easier one step.
Zhang Liang: I will add a little bit to this question.
Today we talk about intelligent, what is intelligent? Intelligent not only refers to the intelligent car or automatic driving of the Internet intelligent.Real intelligence is to better understand the user, to provide users with a better corresponding Services, better products, etc. We have a department that coordinates the overall planning of these things, called the Marketing Digital Innovation Center.
It should be noted that, we do not simply take digital technology to do sales, marketing, but also need to stand on the user's position not only SAIC, the entire automotive industry want to work hard to serve the user, and user care efforts, but In fact, these are not enough. We need to know more about users and perceive users. In the past, you did not know enough about customers and did not feel enough, so even if you work hard, your products and services can not make users Like, satisfied.Marketing digital innovation center, that is, under the framework of marketing, customer service and experience to make the greatest orientation, with digital technology for innovation, the whole process of service users, and intelligent in the car Embodying the interconnection of Internet systems, vehicle hardware, etc. In the marketing process, achieving a series connection of online and offline data to better understand users and serve users better is a three-dimensional intelligent vehicle. Autonomous driving technology is our ultimate goal, the most ambitious, the strongest goal, by a number of SAIC professional departments to jointly promote.
Zhang Liang, chief digital officer of SAIC Passenger Vehicle Company
Reporter: First of all, I would like to ask, we see before Roewe push new models, such as Roewe i6, is the first to push the internal combustion engine version, and then push the power of the Roewe ei6, Roewe RX5 is also the case, first push the traditional gasoline car, and then push the electric . And this RV Roewe Ei5 directly on the electric, why there is such a different from the previous play? Second, in the new energy vehicles, Roewe Ei5 what are the unique advantages, such as mileage and other life Can you share it with everyone?
Yu Jingmin: After the 18th National Congress of the Communist Party of China, especially after the 19th National Congress of the Communist Party of China, there is an urgent need for green and smart travel in the country and in various provinces and cities. It is not only electrification but also energy-saving and emission reduction, and electrification can solve the pain points in traveling. Photoelectricity can not be solved, so the wisdom of the United States must go up, we probably felt very clearly two years ago there is such a strong demand, so fast, we must make such an exclusive model, we Go straight up to such a car, just Zhang Liang always talked about a lot, from all aspects, engineering mm level requirements go forward, this is our beginning.
We launched the Roewe ERX5 in Shenzhen in June and today we unveiled the Roewe Ei5 in Guangzhou. This car is the opening of a new generation of Roewe new energy products. The label of 'Internet X New Energy' will also officially evolve into ' Net X new energy '.Guangdong's market demand for new energy is very large, but in the whole of China, the developed regions may also be the most in demand, the first of some outbreak of the regional market, so we are very concerned.
Zhu Jun: One of the things I'm going to say about this car is that we're fighting to be an all-around champion, sticking to our usual standards in terms of safety, durability and comfort. And there are other special advantages such as the integration of Ei5 Life mileage reached 300 km, the maximum mileage can reach 400 km, I believe in the world this is the leading parameter.Because the car is not a car, we have read the size of the car.And Roewe Ei5 slow charge five More than an hour will be able to full of the car, if you are half-time charge at night, charge more than 30 degrees of electricity will be a dozen dollars, which is very user-friendly.
The other is its front and rear row ride space, cargo space are large, Roewe Ei5 will be a very affordable, but very stylish, very comfortable vehicles, this comfort, this performance, safety and reliability and we have always been Word of mouth, are very competitive.
I hope these efforts will enable our users and the media to feel that we are treating the development of electric vehicles. I believe in this way, we will enter into a virtuous circle that will allow consumers, governments and all other parties involved, including charging Services are able to see the real market competitiveness of electric cars.