The first overseas production base of Gree Electric Appliances in Latin America in the first ten months of this year, exports have been unchanged from last year.
Gree Electric Appliances is one of the earliest home appliance manufacturers to open up the Latin American market. After more than a decade of development, Gree Electric Appliances has become famous in Latin American markets. The first overseas production base of Gree is located in Brazil of Latin America. Construction in 1999, put into operation in 2001.
Gree's total operating revenue in 2016 was 110.113 billion yuan, of which export revenue was 16.2 billion yuan. Latin America was a plowing overseas market for Gree.
Gree revealed that Gree products have covered the entire Latin America, annual sales of products up to 200 million units, the export amount up to 400 million US dollars, in Argentina and Mexico, Gree's market share can account for 30% of this year Sales also accounted for the higher Argentina, Mexico and Brazil.
Wu Bin, assistant general manager of Gree Overseas Sales Company, believes that many countries are interested in the Latin American market. However, as the integration process in Latin America needs to be improved and market access standards are different, for enterprises, initial investment is relatively high and large-scale Into the market will take a long time.