The report of the 19th National Congress of the CPC made a major judgment on the 'new era in which socialism with Chinese characteristics entered a new era,' and pointed out that the major contradictions in our society have been transformed into the contradiction between the growing need for a better life and unbalanced development. A new era, new conflicts, both to the appliance business has brought tremendous growth pressure, but also brought a new opportunity to overtake corners.
Just ended on the 19th, October 27, odd handsome appliances that is held for a period of five days of the second marketing elite meeting. The meeting of 'Thousands of miles sword - the winning terminal' as the theme, general manager of marketing company Li Xuedong full planning Presided over the meeting, the chairman of the board chairman Gong Yin concluded their speeches at the meeting, all marketers attended the meeting.The meeting was divided into opening, chairman of the speech, marketers debriefing, 'decisive terminal' marketing plan, marketing manager summed up the speech, Awards, 'Thousands of Swords - Winning Terminal' swearing ceremony and other sectors.
At present, the household electrical appliance enterprises are facing the pressures of instability in political and economic environment at home and abroad, structural reform of the country's supply side, sluggish consumption and rising raw materials. However, the strength of home appliances such as Qi Shuai, In the first half of 2017, Qi Shuai not only achieved the development goal of contrarian growth, but also in all major regional markets, Qi Shuai also created a Countless impressive sales. August 11 Anhui region, a marketing conference to achieve a repayment of 25.7 million yuan, ordering more than 30 million yuan of success; on the 18th Henan region, a thousand dealers attending the queue two or three hours Fight is still enthusiastic diminishing, the scene paid back 21.55 million yuan; Nanchang, Jiangxi Province on the 21st, the marketing conference on-site payment of 2.96 million, order 4.03 million; September 6 South Sichuan Zigong, Luzhou region, on-site cash back more than 300 million ......
In the new historical period, the development of household electrical appliance enterprises still has a long way to go and this sense of mission was clearly demonstrated in the speech of Mr. Gong Yin-QI, the chairman of QIISA.Gong Yinqi said that with the guidance of the 19th CPC National Congress, As to the current complex market environment and the ever-grim competition situation, Qi Shuai will, as always, focus on the initial mission of "doing only washing machines and doing well in washing machines" and will strive to promote the "three major strategic upgrades":
First, product upgrades, to enhance product competitiveness, to meet market demand, to consolidate the company's position in the market. In 2017, odd handsome has launched Hyun gold series, A6 Hyun King Kong series, V8 Hyun dynamic series and other heavyweight new products, Washing clothes wrapped, knotted, torn, dry slowly, easy to wrinkle and other consumer pain points to humane design concepts, innovative solutions for the market with a series of competitive, cost-effective products Qi Shuai abandoned a lot of flashy functional selling points, shifting the focus of development to the basic nursing care, health and ease of use, thus laying a solid foundation for product upgrading and brand upgrading.
Second, the marketing upgrade. In 2017, QIU Shuai, based on many years of market practice, summarized and refined the concept of "focused marketing" on the basis of the previous ideas of "marketing with temperature," "contrarian marketing" and " Established a new strategic plan for the "two sessions and two projects" and started the operation through the vigorous "one thousand regiment sword" and "one hundred regiments and one hundred regiments, National prelude to a small city in the major regional markets and first-line terminals, odd handsome handsome marketing figure frequently appear from the careful planning of marketing conferences to work together to organize and cooperate with the implementation of activities to help dealers to carry out all kinds of promotional and Customer service activities, the odd-handsome efforts touched the dealer, also won the support of the market and consumers at the same time, Qi-Shuai, general manager of marketing company personally visited and investigated in the country a representative market, combined with market changes and Company status quo, developed a 'Thousands of Swords - Winning Terminal' marketing program, and in the second marketing elite conference was released and deployed for the next step of the odd strategy attack pointed out the side .
Third, business upgrades, on the one hand, QIU Shuai through reasonable planning, procurement, production and sales control of corporate waste, improve corporate efficiency and enhance corporate profitability; the other hand, QIU Shuai will be based on their own circumstances, careful choice, prudent investment , To avoid business risks and achieve benign, stable and healthy development of the enterprise.As we all know, to achieve sustainable and benign development, enterprises should take two lines of income and support, which not only needs to increase sales scale but also reduce expenses, Improve capital turnover.In this case, Qiucaiai timely proposed business upgrades, to the operating efficiency, through the overall operation and management capabilities to enhance, consolidate the strength and competitiveness of enterprises.
Nowadays, China is transforming from a big home appliance powerhouse to a home appliance powerhouse. With its 15 years of experience in the manufacture of washing machines as a sole, focused and professional manufacturer, Qiuxing Shuai takes the initiative of abandoning the low-end, Inefficient traditional development model, and instead rely on product upgrades, marketing upgrades, business upgrades to meet the opportunities and challenges of the new era and make greater efforts to meet the people's growing needs for a better life.
