Gree from the air conditioning company Gree, home appliances business Gree, and now Gree Group, the industrial group, driven by Dong Mingzhu, Gree is taking an unprecedented expansion of the diversity, but compared to peers Haier, the United States, Hisense and even Is Changhong, TCL, Gree 's diversified expansion of the road' go fast, go in a hurry, but did not go ', this is how much Dong Mingzhu a little dull.
Recently, Dong Mingzhu, chairman and president of Gree Electric Appliances, disclosed for the first time at the 3rd China Manufacturing Summit that Gree is already a globalized, diversified and industrial conglomerate. Currently, , Gree has entered the fields of home appliances such as air conditioners, refrigerators, washing machines, hobs, rice cookers and other fields in succession and entered the fields of artificial intelligence home, new energy technologies and intelligent equipment. The diversification strategy will continue to expand rapidly in the future.
Although as early as Dong Mingzhu served as president of Gree, it has always insisted that Gree is a specialized business, will not be a diversified expansion.However, the Zhu Jiang Hong in charge of Gree many years of retirement, headed by Dong Mingzhu Gree, But sprinkled his leg to start a round of 'diversified expansion.' Among them, the most representative, that is, Dong Mingzhu kindly for Hong refrigerators and large pine rice cooker endorsement and platform.
In recent years, it is everyone's best known Greener diversification road first into the mobile phone industry, and then into the robotics and other automation areas, and even once again cross-border into the field of new energy vehicles, because of minority shareholders objections and 'abortion' , Eventually only Dong Mingzhu personal investment Yinlong new energy vehicles.
It can be said that relative to Haier, Midea, Hisense and other enterprises, the diversification of the road has been 10 years or even 20 years of development and improvement of Gree's diversity is dominated by Dong Mingzhu just a few years after the rapid Unfolded. Take the urgent, the result of nature is just a short and difficult results.
Although the current Gree has become an industrial group, its business from the initial air-conditioning, home appliances, into the industrial automation, new energy technologies and other fields, but its revenue size and profit support is still thriving air-conditioning .This can not be questioned Gree multiple The correctness of the transformation of the road, but for Dong Mingzhu, the next biggest challenge is how to get out from the success of air-conditioning business, looking for new breakthroughs in other areas and business.
It can be seen, the current Gree diversified business faster, but the slow down, the key is the air-conditioning business too successful, so that other businesses seem dim irrelevant.This is one; In addition, Gree's current industrial base is based on Air-conditioning business, other businesses rely too much on air-conditioning business resources in the integration and utilization; Moreover, Gree has been equated with the air-conditioning, and go to other areas is difficult to win consumer brand trust and professional knowledge.
If Gree in the next 3 years, still can not get out of the success and glory of air-conditioning business, its global, diversified transformation of the industrial group is a slogan. Conversely, how to jump out of the success of air-conditioning business and create more successful models and roads .