On November 23, the 2nd meeting of the China Household Electrical Appliances Electric Water Heater Special Committee was held in Nanjing in 2017. This meeting was hosted by China Household Electrical Appliances Association and hosted by AO Smith, including Haier, Midea, AO Smith, Bosch Thermal, And, Macro, Weibo, Ariston, Ashish Dan, Shuaikang, Kang Quan, Vantage, Gemi Qi, Sakura and other electric water heater manufacturers and Changzhou Fulande, Jiujiang Hengtong, Zhenjiang Dongfang Electric, Kowloon, Foshan Tongbao And other spare parts enterprises, including a total of more than 50 companies attended the meeting of nearly a hundred representatives.
Xu Dongsheng, vice chairman of China Household Electrical Appliances Association, attended the conference and made a speech. He said that now the home appliance industry is at the forefront of national supply-side reform. However, we must see that the industry still needs to focus on innovation and quality improvement to meet the needs of upgrading consumption. For the electric water heater industry, to enhance the consumer experience of electric water heaters, occupy the high-end market is the historical mission of the development of the industry, the need for industry-wide joint efforts.
Since 2016, although the downward pressure on the macro-economy still exists, the explosive growth of the real estate market has led to the sales of electric water heaters. On the other hand, driven by the upgrade of consumption, the product mix of the electric water heater industry continues to be adjusted, For the development of the industry provides space and opportunities.
Ding Wei, Senior Vice President and Head of China Investment Co., Ltd., AIO Smith Group, said in his speech that in recent years, AO Smith, one of the mainstream brands of electric water heaters, should help the industry to find solutions to provide consumers with a better experience .
As the meeting presided over the household electric water heater special committee secretary general, Sheng Baojing, general manager of Haier electric water heater also believes that improving the consumer's good experience is the primary task of electric water heater industry.
Nowadays, with the continuous upgrading of consumer demand, driven by the rising demand for bathing water quality, the impact of fast-paced life, and policies such as 'coal to gas' and 'coal to electricity' and rising house prices, consumers are encouraged to adopt small- The next generation of large quantities of water heaters continue to escalate.
In order to meet the new market demand, electric water heater in product innovation continues to progress, the industry has anti-power wall, anti-gate, 3D speed heat, frequency conversion capacity and other innovative products appear, electric water heater in safety, heating speed, water output Haier representatives stressed that the heating performance indicators, especially the heating rate and temperature of the water, to meet user needs, enhance the user experience is particularly important.
At the meeting, chairman of the home electric water heater special committee, general manager of Haier water heater industry Cheng Ke said that electric water heater electricity safety environment is very important .This host specially invited Nielsen research company to do on China's household electricity environment report The report shows that residential electricity consumption showed a steady upward trend in recent 8 years, of which first-tier cities average monthly electricity more than 100 yuan.Current macroeconomic policy to ensure that the overall upgrade and upgrading of electricity grids and residential district power distribution upgrade is sufficient to support residents Electricity demand growth.
Can be a good environment for electricity, to boldly upgrade and innovation of electric water heaters provide a good objective conditions, such as electric water heater industry, multi-power heating technology, night mode mode, heating pipe coating technology.? The current development of electric water heaters, Should also focus on how to improve the water heater, water bath to enhance consumer experience and other aspects of the upgrade.
'The user bathing demand has changed, the future from a technical level, the United States will adhere to the technical, safe, large water routes.' Yinzhong United States, director of hot water appliances, said at the meeting at the same time, he said the market demand for electric water heaters Continue to grow, the United States electric water heater market growth will exceed 10%.
Reporters learned from the meeting, coal gas to the electric water heater market has affected some of the participating enterprises hope that the industry to provide electricity environment research, given the electric water heater in the third and fourth tier cities, the specific needs to better enhance User experience, bring vitality to the electric water heater business.
It is worth noting that at this meeting, Gao Dianmei, member of the China Household Electrical Appliances Association, also introduced the HCFC-141b discontinuation initiative. It is well known that the phase-out of HCFC-141b is imminent. In order to fulfill the concept of green development and reflect the corporate social responsibility, As a leader in environmental protection initiatives, the Electric Household Appliances Association Electric Water Heater Special Committee proposed that electric water heater manufacturers to phase out HCFC-141b as soon as possible.
The black-box statistics on the production capacity, output and sales volume of electric water heaters in 2016 were conducted at the meeting, and the data show that the annual output of electric water heaters will reach 40.2 million units in 2016, with an annual output of 29.96 million units and a domestic sales volume of 23.153 million units. In the first half, the output of electric water heaters was 15,405,000 units and the domestic sales volume was 11,815,000 units.
From the data is not difficult to see that since 2016, electric water heater production capacity and market size began to stabilize, in this context, mainstream electric water heater business through technical innovation and product structure upgrade to achieve steady change, steady increase .
At the meeting, Aowei shared a group of data on the development of the water heater industry and refined decoration market. At present, building materials, kitchen appliances, cabinets and sanitary products are all auxiliary products with the configuration rates above 95%, of which the water heater configuration rate has reached 30 %. Orville forecasts: the next three years, China's annual size of electric water heater market at 33.5 billion yuan, a compound annual growth rate of 2% to 4%.
For the electric water heater industry trend throughout the year, many participating companies are optimistic about the business representatives.He said that as people's income levels improve the quality of bathing also increased, as long as the product has the power, companies have the confidence to catch up with consumer upgrades express train.