The kitchen appliance industry has experienced 30 years of rapid development, the industry has gradually entered a mature stage from the development stage, the market capacity is difficult to enlarge in a short time.From the brand development, Matthew effect is obvious to Fang too, the boss, the United States as the representative The mainstream of the market has maintained steady growth of the brand, and more and more small and medium brands have withdrawn from this market because of various factors.
In the real estate decoration market, kitchen appliances in the range hood, stove and other products have become standard, the kitchen and electrical brands also regard this area as an important sales channel.According to Prospect Industry Research Institute released the "China Kitchen Appliances Industry Investment Analysis Report "data show that in the first half of 2017 the main kitchen and electric power industry to achieve 10.241 billion yuan, an increase of 26.12%, of which 56.42 billion yuan in the second quarter, an increase of 29.19%, the chain growth rate to further improve.
Kitchen electrical and electronic industry revenue continued to grow
The report shows that the overall market size in 2016 was nearly 85 billion yuan and the growth rate of the industry was around 10-15%. In 2016, the overall size of home appliance market (excluding 3C) was about 685.7 billion yuan, an increase of 6.6% as compared with the same period of last year The industry, as well as the white, black point and kitchen electric industries that have entered the mature and saturated phase, although the volume is relatively small, the overall growth rate is faster and the economy is higher. Moreover, the gross profit margin is over 40% Black electricity and other home electronics.
China kitchen electric market scale and year on year growth
Modern kitchen appliances more and more types of life required, reasonable arrangements in a limited space kitchen appliances become a common problem, embedded is a more effective solution. And embedded products can integrate with the overall kitchen form, promote kitchen Electricity one of the more determined future development direction, is expected to become the industry's new growth point.
With the increasing emphasis on energy conservation and environmental protection in our country and the promotion of energy conservation and environmental protection concept in our country, a new generation of kitchen appliances such as integrated range hoods, energy-saving range hoods, energy-saving microwave ovens and energy-saving rice cookers have been developed rapidly. Ultra-quiet and intuitive display, etc., saving space, there are high efficiency smoke fumes in the future, as the industry's technological innovation and consumer spending changes in the concept of environmental protection and energy saving kitchen appliances will win a larger market share .
Prospective Industry Research Institute released the "China Kitchen Appliances Industry Investment Analysis Report" based on the development trend of the kitchen appliance industry and years of practical experience on the future development trend of the kitchen appliance industry to make a careful analysis and forecast so that investment companies to accurately understand the kitchen appliances The industry's latest developments, seize the market opportunities, make the right management decisions and clear direction of business development rare product.Is the industry's first kitchen appliance industry upstream and downstream industry chain and industry-leading enterprises to conduct a comprehensive and systematic analysis of heavyweight report.