Recently, the 'air purifier' frequently become the media hot words.
November 6, '352 Environmental Science and Technology' announced the largest access to the air purifier industry financing, financing over 200 million yuan.
Hammer Technology held a new conference in Chengdu, Sichuan Province on November 7. In addition to the mobile phone that night, there is also a smart device released - Cheong breathing intelligent air purifier.
On the same day, Philips Air Purifier 2017 press conference held in Beijing Water Cube, the brand ambassador Li Chen and many industry guests, the media witnessed Philips new 5000 Series Philips air purifier market.
Following the Double 11th People's Shopping Festival, Blueair performed outstandingly, with sales again ranking No. 1 in the air-clean industry and ranking 4th in the category of small appliance category.
In the meantime, over the past year, the United States, Mercury, ink weather, what is worth to buy APP and other Internet companies have also cross-border join the air purification industry, the air purifier products into the smart home ecology.
Looking back at the circle of home appliances, empty net has become one of the most popular categories today, almost all the well-known brand of home appliances have their own empty net products, intense competition .In such a wilder era, as long as the marketing well, a lot of Brand can achieve good results.But the development of the industry to see opportunities, long-term development of the brand or look at the product.
Empty net product standards where?
In fact, the net industry threshold is not so low, just want to grab the outlet relying on OEM production, there is no technical basis for the enterprise, will eventually be short-lived, after all, the same air-conditioning industry and air-conditioning industry belong to the same industry, not the Internet industry, and Real off to the virtual is doomed to go far.
So it also gives us a pondering, what is the competition standard for the air-to-air industry? What kind of air-to-air net is a good air net?
From a simple and easy way of thinking, we can jump out of the empty net vertical enterprises, but also across the traditional home appliance business, directly to the standard in the international companies, from Samsung such a giant R & D capabilities to see the trend to pick out a full range to meet the use The demand for leading products.
The definition of a good empty net product needs to meet some of the basic requirements, such as the new national standard.The new national standard starting from the following points, a comprehensive analysis of the basic advantages of empty net product: CADR (clean air volume), CCM (total purification volume) , Energy efficiency rating and noise standards, these four points should affect the air purifier purification core indicators.
To make it easy to understand, CADR is one hour to purify how much space; CCM can represent the pollutant purifying ability, only a high CADR does not mean that the air purifier effective, only when the CCM is also high to prove this Air purifier not only purifies the efficiency fast, but also the purifying ability is strong, the filter lifespan also is longer; The energy efficiency is electricity or not; And the noise index is also very important to the home environment.
From a technical point of view, a good purifier needs to meet the high CADR value + high CCM value + high energy efficiency + low noise.
After more than a year, the new national standard for the air purifier market has been a clear role in the purview, more and more enterprises and brands to launch the empty net product also want to close the new national standard indicators, the performance difference is not large.
When everyone attaches importance to the new national standard, whether some other standards should also be taken into consideration, such as the "AQSIQ" designated by the AQSIQ testing organization.The certification by the Wixi Certified Testing Co., Ltd. (CVC) According to the standard of "purifying performance of filter air purifier", it evaluates one to three stars separately from three items of cumulative purifying amount of particulate matter, energy efficiency of particle purifying and noise, and finally purifies the air purifier with the sum of the three items The final star rating of performance.
A trustworthy empty net product, in order to continue to maintain high growth in the future consumer awareness, in addition to have the above basis, there are more more detailed and comprehensive indicators.
'Red Net' product? Maybe you did not imagine the good!
Presumably everyone still remembers Blueair, the net-rebar-free product that had hit the ground just a few years ago for the 'Embassy of the United States.' In the just-worn 'October 11' National Shopping Festival, the sales volume once again led the industry.
But in fact, B's product is really satisfactory? With its representative product Blueair 303 as an example:
Appearance, the body of the Blueai303r flat design, all-metal, giving the impression of a computer chassis;
Control, Blueair303 relatively simple, only one mechanical knob control gear, there is no automatic function, the machine does not have PM2.5 detection module, just a very pure fan and filter structure.
In the filter, Blueair303 no filter life reminder function, only a separate delivery of a 182-day countdown accessories, which means that Blueair303 completely ignore the external environment and runtime, just a simple rough selection of a half a year to replace the filter, which It's neither smart nor human at all.
Letter advertising, it is better to believe 'efficacy'
Samsung blue burst this year's burst product line, to meet the high CADR value, high CCM value, high energy efficiency rating, low noise, above the basic requirements for our purchase of a good empty net product provides other important indicators.
The first is to purify the effect to be clearly visible.Samsung's empty net configuration PM2.5 / PM10 / odor three independent sensors and independent display, the naked eye can not see the air quality with the value and indicator visual display, according to China AQI (air quality Index) standards, developed PM2.5 and PM10 concentration corresponding to the color of the light.
Second, the life of the filter to be longer, but also need to have smart tips Samsung's new empty net products to join the electrostatic device, the dust particles charged and more easily be dust collection filter regular adsorption, not only the dust collection effect is better, But also very durable, can help consumers to reduce the cost of filter mesh.Meanwhile, this also means that the product of the CADR value decay rate is relatively slow, you can maintain an excellent purification ability for a very long period of time, the stability is more outstanding.
In the meantime, APP has added the new function of the smart life of the screen life, and can judge the remaining life based on the pollution degree of the screen, rather than purely countdown.
The third is, intelligent Samsung's empty net product with WIFI function, to achieve remote intelligence, the user pick up the phone will be able to grasp the air condition at home, but also to achieve rapid purification.
Fourth, the air outlet is more reasonable.Samsung's empty net product is the front air inlet & three-dimensional air outlet way forward wind design can rapidly inhale the polluted air, and the three-dimensional air design will be purified Of the air can be quickly and evenly sent to different corners of the room; and blue whirlwind air purifier with ultra-thin design, taking up less space.
Fifth, the design is more humane. Air purifier is part of the home, the design is more concise, beautiful, of course, is the basic requirement.But on this basis, Samsung's air purifier also takes into account a lot of user-friendly design, such as Safety performance, the use of a small triangle in the air inlet to avoid the child into the air inlet finger situation, the outer edge of the bottom surface design, so that the purifier is more difficult to be knocked over, the whole body also uses streamlined integrated design , No sharp edges and corners to ensure that children will not be knocked to wait.
Finally, from this year's double 11 can also see some trends, such as occupy the net list are all high-quality brands; the other is the consumer upgrade more obvious, high-quality high-end products to become the mainstream market, cheap explosives disappear But this year is not able to show the advantages of product strength.With the improvement of the market and the popularization of user knowledge, the industrial structure will continue to change, for double 11, hundreds of millions of dollars behind the sales, really touches the bones , Far-reaching contest is the contest of product strength, the future, the main high-end, with industry visibility and product strength brand is expected to continue to exert force, occupy more markets.