This year, Double Eleven People's Network Shopping Carnival to Lynx total transaction volume exceeded 120.7 billion throughout the day came to an end, double eleven the same day, leading kitchen and electrical business side too to the whole network sales of 550 million results, once again topped the kitchen industry top spot.
The kitchen appliance industry is currently the most potential for growth in China's home appliance industry segment, the market size is sprinting billions of dollars.As the leader of this one hundred billion market, China's local kitchen appliance brand too too consistently advocate 'love for the great' Brand advocates, captured more and more consumers 'heart.'
Recipient of the first party too chengguo favorite kitchen appliances brand
Driven by the upgrading of market consumption, the kitchen electrical appliances have become the fastest growing category in China's home appliance industry in recent years. The traditional kitchen appliances continue to grow steadily. The market demand for emerging kitchen appliances has been rapidly released, driving the scale of China's kitchen appliances to reach the billions mark.
In the Yikang data show that in 2014-2016, China's kitchen electricity market average annual growth rate of more than 10% in January-August 2017, the scale of kitchen appliances reached 61.8 billion yuan, an increase of 16.1%, is expected to cook Electricity market will reach 96.8 billion yuan, an increase of 14.8%.
With the color TV and white market, especially the high-end market was occupied by foreign brands for different times, China's kitchen electric market has always been dominated by domestic brands voice, side too as the local kitchen and electrical industry leading enterprises, to consolidate the domestic brands in the kitchen appliance market Status plays a decisive role.
In the "2016-2017 High-end Consumer Products Consumer Survey Report" released by the China Top Appliance Top Award Organizing Committee, Fang Tai has become the preferred brand when high-end consumers purchase high-end range hoods.
Not only in the high-end market, but also the most popular brand in the minds of the mass consumers.In April this year by the Chinese leading brand rating and brand consultancy Chnbrand released 2017 (seventh) China Brand Power Index SM ( C-BPI®) brand rankings, side too hood and gas stove both won the title of 'industry's first brand': Among them, the party too much smoke to 537.6 points, is already the fifth time elected 'industry's first brand' ; Side too gas stove with 556.2 points good results for 3 consecutive years was elected "industry's first brand."
It is understood that C-BPI is the China Brand Power Index, which is the first Chinese system to adopt the brand value evaluation, and was first launched in 2011 and has been supported for several years in a row by the Ministry of Industry and Information Technology's special brand policy fund.
As the only national-level brand survey of the year, C-BPI is not only a measure of the BrandPower index that affects consumer buying behavior, but also the first domestic brand value evaluation system that is most trusted by consumers and businesses in the industry. And become a business to strengthen the competitiveness of strategic brand management of the basic reference indicators, with high authority.Fang Tai won the 2017 China Brand Power Index hood and gas stove industry brand first, fully demonstrated that consumers each other Too much trust and love, but also demonstrated the square too kitchen brand in the leading power.
In October, Chnbrand released the 2017 (3rd) China Customer Satisfaction Index SM (C-CSI) brand rankings, hoods and gas stove industry's first brand are also too square.
Side too refining into mind: continuous innovation and lay the dominance of kitchen appliances
Today's party too, has become a chess piece of China's kitchen appliances, consumers trust each other too much brand recognition, has been transformed into square too soaring sales figures.Fangtai able to dominate the kitchen electrical industry is by no means accidental, and its success The secret lies in continuous innovation.Since its inception, Fang too has always focused on the kitchen, adhere to the 'professional, high-end, quality' brand positioning, adhere to the user as the center, through the product innovation to promote China's kitchen and electrical power industry innovation and innovation Kitchen upgraded the quality of life.
In order to ensure that the products developed to meet the needs of consumers, Fang too before the development of each product, we must conduct a large number of pre-user research, give full consideration to user needs and experience, based on this product innovation to ensure the development of the product Constantly subvert the user experience, once the product is put on the market, consumers will be recognized, satisfied and word of mouth.
Not only that, the party too focus on product appearance and design, the concept behind the product, the brand story and the user's own values fit and emotional resonance, the user's product appeal appeals to add emotional appeals.
In the face of innovation, Fang too has never hesitated to invest resources: Since its establishment, Fang too annual investment in research and development are not less than 5% of sales revenue is more than doubled the average R & D investment in household electrical appliance enterprises. The first state-level technology center, the industry's largest 8000 square meters, the most advanced kitchen and electrical laboratories, more than 400 research and development team to provide a steady stream of impetus to the development of a set of data sufficient to illustrate Fang too innovative achievements : Up to now, the party too has more than 1,000 national patents, of which more than 200 invention patents, living in the industry leader.
An industry insider once said frankly that the leading enterprises such as Fang Tai insist on innovation orientation and refuse the price war to set a very good example for the kitchen and electric appliance industry and promote the healthy development of the kitchen appliance industry.
Earlier this month, Fang too successfully selected CCTV's 'National Brand Plan' in 2018 as the only brand in the kitchen and electric appliance industry. CCTV appraised Fang Tai as the 'leader in kitchen appliance consumption' and was a 'proxy for consumer upgrades.' This is not only the national media counterpart Recognition of corporate strength, but also the praise of its brand image.Fang Tai Group Vice President Sun Liming said Fang Tai will use high-quality kitchen appliances promote health, environmental protection, tasteful lifestyle; brand strength to drive changes in consumer ideas And industry progress, enhance people's confidence in the consumption of Chinese products.