In recent years, China has become the largest producer and exporter of various home appliances in the world. With the rapid development of the traditional home appliance industry for 30 years, how to safely go to sea under the circumstance of increasing global risks and form a new international economic competition Advantage?
On November 22, representatives of nearly 100 well-known household electrical appliance enterprises in China gathered in the credit risk management forum of the home appliance industry hosted by China Export & Credit Insurance Co., Ltd. On the forum, SINOSURE unveiled overseas market risks from participating enterprises at different levels. From the perspectives of risk research, underwriting, claims settlement and recovery, it shared with the participating enterprises actual experience in overseas credit risk management.
The first 10 months on the appliance industry insured amount of 52.3 billion US dollars
Over the past 30 years, the Chinese home appliance industry has undergone three major changes: 'Seller Market - Buyer Market', 'Manufacture - Creation - Innovation', 'Product is King, Channel is King, User is King'. China's household appliance enterprises have gone through three major changes, from foundry production to autonomy Design and development and then to the export of own-brand three stages, some of the pioneers of the domestic appliance industry has been investing in overseas factories, multinational mergers and acquisitions, embark on a new journey abroad.
For example, Hisense acquired Toshiba TV, Haier Group acquired the United States General Electric Household Company, the United States bought KUKA Germany, Changhong Group, TCL's overseas acquisitions and investment in factories, have become China's home appliance business in the international development of outstanding cases.
However, while implementing a globalized layout and building an international trade, production and service network, the risks facing home appliance enterprises are also undergoing "transformation and upgrading." Not only are the types of risks increased, the complexity of risks, and the degree of harm suddenly escalated. Strengthening credit risk management and enhancing the ability to resist risks are gradually becoming the consensus of home appliance enterprises.
Forum, the United States, Gree, TCL and other famous enterprises introduced the globalization of management, management of multinational enterprises, overseas brand promotion, as well as the use of policy-based credit insurance tools to manage credit risk experience, triggered a heated discussion audience participants .
It is understood that this is the fourth consecutive year China CITIC held the appliance industry credit risk management forum.China is the only policy insurance agency in China, is also the world's largest official export credit agencies, by the end of 2001 by the State Council approved the listing of operators .
In 2016, China's export credit insurance company's policy performance evaluation report showed that under the background of a gradual global economic slowdown and a sustained downward trend, Sinotrust actively implemented its national policies and served its national strategy and fulfilled its policy function well , Which boosted the export volume by more than 570 billion U.S. dollars, accounting for 27.6% of China's total exports in the same period. It also stimulated the employment of more than 15 million people.
Yin Yanhui, assistant to general manager of China CITIC Bank, introduced Sinotrust as the key supporter of the home appliance industry. As early as 2009, the underwriting team of the home appliance industry was established. The insurance coverage for the home appliance industry has been increasing year by year from 13% in 2010 to 2016 Year 29% .In 2016, the home appliance industry has become China's largest insurer in the field of general trade exports, the annual insured amount of 57.1 billion US dollars.From January to October 2017, China's insurance coverage of the appliance industry amounted to 52.3 billion US dollar, an increase of 10.8%.
Multi-level professional team to help home appliances business global layout
At present, new technologies and new technologies such as 'smart appliances' and 'internet +' provide a new opportunity for China's home appliance enterprises to further enhance their international competitiveness and brand image. The 'One Belt and One Road' initiative has opened up a good momentum for the export and capacity cooperation of home appliance enterprises New market space.However, the current development of China's home appliance enterprises are also facing many challenges.
Judging from the macroeconomic situation, the world economic recovery still lacks a strong internal motivation, downside risks can not be ignored, and trade protectionism is on the rise. From the major export markets for the household appliance industry, the attitude of the United States to the home appliance industry after the rise of Trump came to power caused external opposition Policy tightening, increased trade friction increased concerns; Korean main appliance manufacturers have set up factories in the United States layout of the future competitive landscape should not be underestimated; population aging, low inflation, employment and other factors will continue to hinder the traditional markets such as Japan and Europe Of the pace of recovery; China's home appliance brand in the EU market expansion effect is still not ideal; South Africa, Argentina and some other emerging market risks continued to rise.
From the perspective of the development of the home appliance industry, at present, there are still some gaps in key core technologies and independent innovation in China's enterprises compared with the world-class home appliance enterprises. There are still some disparities in the development among enterprises. Some enterprises still seize the market with low-cost competition. Enterprises The level of informationization and intelligence is not high, the international influence of independent brands is low, and the global operation capability is still insufficient.
Yin Yanhui believes that while grasping the opportunity brought by the 'One Belt and One Road' initiative, the household electrical appliance enterprises must make a deep understanding of the target countries and markets, attach great importance to risk prevention and continuously improve the protection of overseas interests, which requires both the enterprise's own innovation Development, positive action, but also the strong support of financial institutions.
From now on, Sinosure will give full play to its own advantages and play a greater role in enhancing the overall competitiveness of China's home appliance industry and building a healthy industry pattern. First, at the operational level, it will play a role in ensuring the risk of credit insurance through product and service Innovation and constantly meet the diversified needs of enterprises to open up overseas markets, through the use of various product mix, improve service efficiency, to provide strong support for enterprises to participate in international competition.Second, on the management level, through cooperation with enterprises in the credit risk Management concepts and practices in-depth exchanges and cooperation, the credit risk management into the development of corporate strategy and the daily management of the development to help enterprises to enhance the level of international business management. Third, at the industry level, play a China Insurance Risk Management Platform Role, bring together every aspect of the supply chain risk information, starting from supporting the development of the entire industrial chain, give full play to the synergy effect of industrial clusters and promote the construction of a more rational and healthy industrial structure.