Li Chen, Pan Yueming, An Yixuan, Du Chun, Chen Xiang, Bai Xue, Xu Fan, Yu Ke Wei ... ... November 22, more than a hundred familiar film and television stars gathered in one, handsome and beauties in front of the author one by one, Dizzying, of course, there are young leaders Oaks Appliance Group.

As one of the core sponsors of the 14th Annual MAHB Ceremony, Oakes has never seen the fashion industry fully integrate with the fashion industry. The distinctive Oaks LOGO on the background wall of the ceremony red carpet ceremony, the limited edition of the infield Austrian hand to do, executives as honored guests debut, giving each award-winning stars are presented air-conditioning, ornate grand ceremony everywhere reflects the brand elements of Oaks.This is the power of capital, more importantly, this also reflects the Oaks Taste changes and brand image upgrades.

Pan Yueming, Yu Kewei, An Yixuan, Du Chun, Chen Xiang and Oaks for the public voice

Dynamic image of the brand under the competitive landscape upgrade

'Boiling career, calm support' Magic Milwaukee coach coach this sentence spread throughout the river fifteen years ago at the same time, Oaks air-conditioning is also famous, the market sales vertical and horizontal row, Oaks air conditioning achieved from one industry to follow The role of the mainstream brand into the time.Perhaps the domestic market brand competition is more anxious, or even a little confusing, Oaks through the image of the endorsement and sports marketing, successfully conducted a competitive position of the break, but also fully demonstrated the rapid rise of a brand awareness Classic Case.

When the international action star Jet Li stood beside the Oakes air conditioning products, the brand image transformation became the important content of the Oakes marketing at that time.Oxid air conditioners that hit the market with the most cost-effective competition mode had jumped to 1 million sets of market sales On the scale, the change of sales volume determines that the facing competitors also shift, and the more competitive brands in all aspects such as brand, product, channel, technology and so on become competitors of OAK air conditioner.

Fashion Awards presentation ceremony

So, immediately after Jet Li endorsement Oakes another major strategic adjustment is a massive restructuring and upgrading.Warner's vision and insight is important, but sometimes also need some luck.When the Oakes air conditioning transformation and upgrading strategy into the results show Phase, the Internet business platform ushered in a rapid development cycle, and has always been in the business opportunities to grasp the long sleeves dance Oaks, chairman Zheng Jianjiang under the leadership of the full access to the Internet, but also makes the development of Oaks into an overtaking, in its Driven by the channel after the upgrade, the rapid increase in its sales from the level of millions of sets to millions of sets of platforms.

One obvious fact is that the deconstruction of industry by Internet business elements and the change and impact on the demand pattern formed by the younger generation of users have brought the brand of Oaks into a more complex and dynamic pattern. Fashion has become the Oaks brand image upgrade another option.

In 2016, Oxfam and fashion media group get married, it is also in the fashion COSMO beautiful ceremony last year, Ouyang Nana stunning debut impressed Oakes, Ouyang Nana has become Oaks's chief product officer .This measure also marks Oaks fashion brand upgrade the full opening.

From Oaks over the past two decades in the brand image of the choice of spokesman can see the changes in their tastes, spokespersons more and more young, Oaks need more fashion elements to change the user and the market for its brand awareness. In fact, this is the way enterprises choose to face competition in the process of market dynamics, reflecting the gradual improvement of their own tastes and brand demands. To a large extent, market competition is promoting the development of Oakes at different stages of development. Different competitive environment to take appropriate competitive strategy.

Limited edition of the Austrian hand to become the star favorite

Competitive position progressive corporate responsibility

What is the fashion? On November 22, more than a hundred celebrities have different interpretations of the red carpet ceremony and festival, and all interpretations are passed out a main line, that fashion is a way of life. Coincidentally, the moment The lifestyle of the younger generation of user groups is changing the demand mode of air-conditioning industry. Aux-full coverage of fashion is actually an embodiment of the corporate responsibility of industry chain partners.

As the scale of sales climbed to tens of millions of platforms, the future development of Oaks is not limited to Oaks itself. Stakeholders such as suppliers, agents, distributors, retailers, employees and others are tied together This highly vertical depth and horizontal width of the industry chain of interests synergistic, Oaks air conditioning duty-bound obligation.

More importantly, when an enterprise can earn one billion, the enterprise is still a shareholder, but when the enterprise can earn 10 billion, the enterprise is not a shareholder. The larger the enterprise, the social responsibility it needs to bear Almost no one knows, Oaks air conditioning in the past two decades of development, the total investment in charitable donations has reached 270 million yuan. Almost the vast majority of people do not know each year in March On April 17, it was Oaks Arbor Day. Since 2010, Oaks has invested more than 3.5 million yuan to build 'Green China's Forests' and Chinese green low-carbon funds in Ningbo and Hainan.

On the afternoon of November 22, prior to the fashion awards ceremony, 'Mr. Public Welfare Campaign' was launched. While introducing celebrities like An Yixuan, Pan Yueming, Du Chun, Yu Kewei and Chen Xiang as public service ambassadors, Oakes air-conditioners once again made their voices heard.

Oaks Appliance Group President Leng Ling told the author: 'The reason why Oaks and fashion to carry out the public welfare activities, because the fashion and our Oaks philosophy and social responsibility reflect the coincide, Oaks has long been concerned about public welfare And environmental practices, we not only produce green products, but also hope in more areas for the public assistance.

Xu Xiao, general manager of the domestic marketing and sales group, Oaks Appliance also said that fashion and public welfare is one of the OX brand tonal content of this sentence is simple, the current taste of Oaks revealed most vividly one thing is for sure, for the market The size, Oaks will still maintain the pursuit of the wolf; for the market share, Oaks is still hungry; leading the Internet business model, Oaks is still enthusiastic, but this is not inconsistent with the upgrading of corporate brand image, Oaks taste change is Expect to sway its brand influence on a higher-scale platform.