Today, water heaters have become a necessity for many families.
For a long time, with the initial installation of low cost, the use of low threshold advantages, electric water heaters in the secondary market has gained a dominant position, at the same time with the wave of urbanization, in the occupied space for solar water heaters, electric water heaters have made tremendous development.
According to the wisdom of research consulting statistics statistics show that in 2005 China's household electric water heater output was only 771.13 million units in 2015 to January-December growth reached 36.3555 million units.
Development experience Waterloo
Electric water heater industry experienced a wave of hurricane boom after the boom, but also began a downward trend.According to a number of third-party market data statistics, the full year 2016, relative to the heat and air-source heat pump double-digit growth, Electric water heater sales and sales growth are single-digit.According to Ovitz in the first half of 2017 statistics, electric water heater sales growth of only 4.1% overall, sales were negative growth.
Household appliances research expert Hong Shibin said in an interview with reporters, the decline in sales of electric water heaters and their own are inextricably linked .First, there are unsafe factors in electric water heaters, although over the years some companies introduced anti-power wall, partition wall to prevent Electric water heater conductive, but has not eliminated the user's heart of doubt, still will choose to unplug the power when in use, invisible which increased the time period also increased the cumbersome bathing process.In general, many home bathrooms are located in the master So few users will use the water heater to install the liquefied gas pipeline. The installation of the electric water heater is more aesthetically pleasing, but it is also limited because of the problem of the installation environment and the security has to be put on the agenda. Therefore, from the product itself Second, from the category competition point of view, by the pressure of gas water heaters, the entire market can only be divided equally. Coupled with the impact of the West-East gas transmission and the popularity of liquefied petroleum gas, gas water heaters rise strongly This puts pressure on the development of electric water heaters.
It was learned from an interview that the coal-to-gas project also affected the development of electric water heaters, and since the State Council issued the Action Plan on Prevention and Control of Atmospheric Pollution in 2013, peak.
Compared to the south, electric water heater in the northern market should have been hot, but in the face subsidies up to 90% of the gas boiler, but can only hope that the energy-subsidized air-source heat pump nibbling in the southern market, electricity Development of water heaters are still not please.Therefore, in the double-sided attack, the development of electric water heater industry has been severely affected.
In a recent interview with reporters, Song Haixia, a researcher at China Research Puhua, said sluggish demand also affected the development of electric water heaters. In the past two years, as the real estate market has been greatly affected by the regulation and control of policies, the growth of electric water heaters has also been gradually narrowed and new demand has been declining , Especially in the first and second tier cities as the household necessities of household appliances has become saturated; the current national policy is also extremely detrimental to electric water heaters, more and more provinces and municipalities introduced a mandatory installation of solar water heaters policy; many governments Procurement directory also includes solar energy, air energy and other new energy water heater category, but the electric water heater to shut out; the most important point, as people demand more and more high quality of life, the traditional electric water heater needs upgrading, has been Can not meet the needs of people.
Improve itself into a breakthrough mouth
In the face of unfavorable development of electric water heater market, Hong Shibin believes that the first to solve the problem of safety.Compared to liquefied petroleum gas, electric water heaters more strong sense of pressure, only to solve the user in the use of the safety concerns in order to make it in development Truly sleepy.
Over the years, the development of electric water heaters, in addition to potential safety hazards, the working principle of constraints (such as heating rate, output of hot water, thermostatic effect, water supply time, etc.), electric water heater is difficult to match the gas water heater and Other alternative products.Therefore, from the current layout of different brands of electric water heater, Song Haixia that only innovation can make the breakthrough in the development of electric water heater.
She said that with the escalation of consumption and the rise of more and more young consumer groups 85 and 90 emerging after the younger generation, quality consumption began to replace price consumption, which also provided good objective conditions for the bold upgrade and innovation of electric water heaters. , The introduction of the latest energy-saving water heater products, such as electric water heater industry, multi-power heating technology, night power mode technology, heating pipe coating technology. The most representative of energy-saving products is instantaneous electric water heater. She believes that the current electric water heater Development, but also should focus on safety, health, beauty, intelligence and other aspects of the upgrade.While the development of electric water heater products are not mature enough, but the electric products adaptable to the environment, to meet the facilities in the backward and specific harsh environmental conditions Under the normal use, which is destined to still have some water heater market space, there will still be a considerable part of the basic products will be taken as just need.She believes that although the overall development of electric water heater has slowed down, but as long as there is a good Of the products, consumers are still willing to pay for this.In addition, he said, businesses should also increase outside the first and second tier cities User demand, good quality and service.
In an interview with reporters, Liu Buchen, a senior observer in the appliance industry, said in recent years the strong momentum of gas water heater development is mainly due to the perfect gas pipeline laying in the primary and secondary markets, resulting in consumers' , Have tended to choose gas water heater.In addition, the state 'coal to gas' policy, the development of natural gas water heater can be described as even more powerful.
However, for electric water heaters, it is delightful that natural gas has not yet reached the 34 or even more remote towns, there is still a blue ocean. Liu Buchen told reporters firmly rooted in 34 markets, the tentacles extended to even more For the remote towns and rural markets, has become the development of electric heating industry's core strategy.
In recent years, under the continuous promotion of urbanization, the tide of consumer upgrading has also gradually spread to the third and fourth tier markets. The rise of local income levels and the rationalization of consumer attitudes have provided a large Growth in space. The latest release of the data show: January-August 2017, water heater products in the 34 markets accounted for 15.51% and 5.29% of retail sales respectively; retail sales accounted for a lower proportion, namely 13.85% and 4.13%. From the scale to profits, electric water heaters in the vast 34 markets still have much room for improvement.
There are still prospects
Hong Shibin told reporters in the future there is still some prospects for the development of electric water heaters, because compared to the gas water heater, electric water heater installation is relatively simple and relatively clean, plus some water heaters to be installed in the master bedroom, electric water heater in the installation more convenient, In addition, some areas do not necessarily have liquefied gas, but electricity is certainly there, which will give the space for the development of electric water heaters. As for the electric water heater has much market potential, Hong Shibin that this market-oriented relationship.
Compared with electric water heater electricity, Hong Shibin told reporters that natural gas is cheaper. And with the continuous improvement of natural gas pipelines, gas water heaters will become more and more popular, but this does not mean that electric water heaters will lose consumption Because after all, there are some users who like to locate.And some are subject to environmental factors, have to use the electric water heater.Because in some cities, natural gas pipeline only to the kitchen, if the pipeline is dangerous to extend their own, a lot Users will not do that.
'There is still potential for development of electric water heaters, because urbanization is driving the future of China's economic growth for some time the biggest driving force will also become a new opportunity for the development of electric water heaters. "Song Haixia told reporters that" the new national urbanization planning (2014-2014) 2020) "proposed that by 2020, the urbanization rate of the permanent population will increase from the current 53.7% to about 60%, and the urbanization rate of the household population will be raised from 36% to 45%." Urbanization will drive China's economic growth for some time to come Maximum power, huge market potential will also become a new opportunity for the development of electric water heaters.
'In addition, the high prices in the secondary and tertiary markets as well as the relocation of talent policies in all localities to the tertiary and tertiary markets will continue to require quality and demand in the future for the purchase of electric water heaters.'