The second day of October, a board meeting was held in Xinfei Electric's office building in Xinxiang City, Henan Province.
In the end, the board also decided to 'reorganize' the archives and financially sort out the appointment of Wu Zhishan as the chief reorganization officer, with the exception of most of the management who left Xinxiang after the meeting.
The next day, the senior management of Xinfei Electric received the e-mail of the decision made the day before, and the mixed Chinese and English "Notice" stated that the company will stop its production activities under pressure from the capital chain.
November 1, Xinfei Electric Factory area has been empty, warehouse and workshop have been affixed to the seal, while the new flight's public number update, also ended in 2017 winter.
The first discontinued keyword "strike"
The full shutdown of production in early November this year is the third time in the development history of Xinfei Electric Appliance, earliest dating back to 2012. What is different from this is that the suspension of production in 2012 should be a strike.
In the fall of 2012, thousands of new flyers dressed in blue tooling set tens of times their photos of the late chairman of the Xinfei Electric Appliances Co., Ltd. in the front of the headquarters.
Thousands of workers blocked the factory gate and shouted in unison to "raise wages and survive." In stark contrast, ten years ago, wearing a new factory to buy food would cost more than two cents more than the average person.
More than 30 years ago, Henan Xinxiang Radio Equipment Factory was a small local military industrial enterprise. However, due to the single product and aging equipment, the company lost more than 700,000 yuan. This was not a small figure in the year.
According to the memories of the old employees, some poor office ball pen can not afford to buy, the entire business reached the brink of collapse.
Liu Bing-yin, who was appointed director of the Xinxiang Radio Equipment Factory in 1983, discovered that in southern China, every household started to buy such products as refrigerators. "Liu Bingyin saw the development prospects of white household appliances and chose to survive.
Under the leadership of Liu Bingyin, the refrigerator project was formally approved by the Ministry of Light Industry in 1984. In 1985, the company introduced a modern refrigerator raw tea year from the Philips company in the Netherlands. In 1986, the production line of refrigerators with an annual production capacity of 100,000 units went into operation. The Xinxiang-Philips' Brand refrigerator officially listed sales, this is the source of the brand name of the new fly.
Subsequently, the new fly usher usher in a period of rapid development.An employee interviewed in the First Financial Daily, a new employee said that even some users blocked the door in the factory to buy a refrigerator, and finally even Liu Bing silver in order to give employees the benefits of using the refrigerator to receive Vouchers are bought.
According to the publicly available information of enterprises, the number of new refrigerators in production and sales of refrigerators has exceeded 1 million for eight years in a row since 1996; the value of the brand has reached 3.184 billion yuan in 1997; among the top ten most valuable Chinese brands promulgated by China Quality Miles ; In 1999, the brand name of "Xinfei" was recognized as "Famous Trademark of China" by the State Administration for Industry and Commerce; in 2001, Xinfei Refrigerator was recognized as the first batch of national inspection-free products by the State Bureau of Quality and Technical Supervision; in 2002, The total amount among the top two industries, the domestic market share as high as 18.88%.
In 1996, the average monthly wage of people in Xinxiang City, only two hundred or three hundred dollars, while the average salary of employees Xinfei Electric has more than one thousand dollars.Graffon must pay more money to buy the mouth of the New Flight staff malamelielie, but my heart is very comfortable.
However, for the next ten years, wages have not increased, and the wages of front-line workers are still around a thousand in 2012. A senior employee who was over 30 years old said in an interview with the media at the time that wages were more than 10 years ago Wife, but now not as good as his wife.
The employee said that he had to go to the streets to work every day after work in 2012 and the labor road in the center of Xinxiang became the 'second commuting workshop' for newflight staff.
With the increasing number of players in the refrigerator industry and increasingly fierce competition, many home appliance manufacturers are attracting customers with continuous price cuts. At the same time, the global raw materials are rising and the cost of the refrigerator manufacturing industry continues to rise, ultimately resulting in a smaller and smaller profit margin for the home appliance industry.
Internally, the Hong Kong-based Singapore Group, which wanted to expand overseas markets, evolved into a predator.
Second stop keyword "indefinite holiday"
In 1994, Henan provincial Party committee and provincial government drew on the experience of the coastal areas and formulated the strategy of "grafting and transforming state-owned large and medium-sized enterprises with foreign investment."
In this context, Xinfei Group and Singapore Hong Leong Group, Singapore Yuxin electrical tripartite joint venture, the establishment of the Henan Xin Electric Co., Ltd., which accounted for 49% of the New Flying Group, the latter two accounted for 45% and 6 %.
In 2005, Xinxiang City Government transferred 39% of the state-owned equity interests held by Xinfei Group in the joint venture Xinfei Electrical Appliance to Hong Kong, Hong Kong, and since then, the new wind turbine, 90% owned by Hong Leong, also changed from a state-owned enterprise The foreign-funded enterprises. At this point, is also the beginning of the new flight downhill.
Singapore shareholders increased holdings, the new decision-making has only the right to participate in the decision-making, asset management and management side conflict began to show .Liu Bingyin first designated successor Li Gen was forced to leave, by Zhang Donggui from Hong Leong to take over .2010 In December, Zhang Donggui's mismanagement was taken over by Gao Jialin from Singapore, and in less than a year, Nguyen Tan Ping, a Hongfeng director, replaced the chairman of Xinfei Electric.
And each time a new leader in the substitutions, will trigger the system in the high-and-high-level shocks .2010 Zhang Donggui after leaving office, when the new general manager of Fei Fei Wang Jianhua, general manager of the new fly refrigerator sales center Yang Liang Technology General Manager Liang, Chief Operating Official and legal representative Ding Jun ran away within a year.
However, behind each management they also represented different business strategies, Zhang Donggui advocated internationalization reform, changing the background of the state-owned enterprises, such as the inflexibility of the new flight system, management inefficiency, etc. Subsequently, Nguyen Jian-ping, through repeated replacement of corporate LOGO and English name, And increase investment in marketing, hoping to improve the brand image.
Management turmoil led to missed development opportunities for the new flight.First, second-tier cities gradually saturated refrigerator during the new millennium, Haier, Midea and so continue to stimulate consumption through high-end transformation .That had been the main attack in cities below the third line at a disadvantage.
However, after 2008, in order to cope with the global financial crisis, after the state promulgated the policy of bringing home appliances to the countryside, Xinfei took a slow turn for the first time and began the high-end transformation. The advantages of the third and fourth tier cities and the rural towns market also fell.
In the Yikang data research shows that in 2011, the new market share by the previous industry second, fell out of the top five domestic brands.And Ovid data show that in 2012 the new flying refrigerator sales fell 37% year on year, Market share began to decline year after year and fell to the top ten in 2014.
Source: Orville cloud network
Poor business, resulting in staff welfare can not keep up with the national economic development, a large number of brain drain, leaving the rest of the staff was launched in 2012 the first strike discontinued.
Although the cut-off was terminated by a compromise by Hong Kong's Hong Leong under the mediation of the Xinxiang city government, Xinfei employees secured a two-year pay rise in 2012 and 2013, and Hong Leong re-elected Li Gen in 2013 The post of general manager.
However, all the above moves failed to prevent the new flight derailment, just over six months later, the second outbreak of the storm broke out.
In May 2011, Xinfei Electric invested 200 million yuan to expand its production capacity of refrigerators, and based on the market forecast for the next five years, Xinfei Electric raised its total capacity of refrigerators to more than 10 million units annually, while on January 31, 2013, The end of the policy, has become the overwhelming new fly the last straw.
At that time, media reports said that the new flight was completely shut down on May 27, 2013, and the regular workers were trained in the factory during the shutdown and all contract workers (temporary workers) went home for vacations.
An insider disclosed to the outside world that the vacation was very sudden. When he got to work this morning, he informed all section chiefs of the meeting that the above management meeting was held. After the 10:00 meeting, the company decided to ask us Temporary workers to submit all the documents, tools and all other work-related things, go home for vacation '.
May 29, Xin Fei Electric responded that the production suspension was false, but admitted that in the face of changes in household electrical appliances subsidy policy will adjust the implementation of the strategic deployment of science.
Later, however, Henan Daily reported that only two of its five production lines were still operating at the headquarters of Xinfei, while the majority of those who maintained factory operations were regular employees. Most of the contract workers who had more than half of the enterprises were mostly撵 go back '. Excess inventory is compressed production line, the main reason for the system to reduce.
The third stop key words 'sell the main business brand'
It is worth noting that this new initiative to choose a full automatic shutdown of the production of electrical appliances, not directly taken bankruptcy liquidation, but to find a new refrigerator brand new buyers.
Net outflow from Henan Xinfei Electric Co., Ltd., Henan Xinfei Refrigeration Appliance Co., Ltd., Henan Xinfei Appliance Co., Ltd. jointly announced the reorganization instructions, 'Xinfei ready to obtain legal protection by entering the reorganization, so that The company has access to a relatively safe operating environment and can focus on the strategic design of the company's regeneration.Xinfei has started a working group that will appoint supervisors to supervise the reorganization and will convert the related assets into cash.
However, the new flight is not long ago, the flagship brand many years ago, with its chaotic brand authorization.
After the main business development is in a dilemma, Xinfei has chosen to maintain its profit by expanding the business of small home appliances, but it has not opted for its own lease but has chosen to rent the brand externally and authorize the OEM.
Although the management of Shinsei Group proposed "Protecting the New Flymark" to begin the salvage registration of the new flying brand in 2006, the management of Shinsei Group has achieved little success with the latest brand Oolong in March this year.
National Small Appliances Exhibition was held in Zhongshan City, Guangdong Province on March 5. However, in this list of exhibitors, there are three different names of enterprises, but they all represent Henan Xinfei Company, carrying their own The same category of products exhibitors.The reason behind the new flight at the same time, the same category of trademark rights, sold to multiple businesses.
Not only that, there is no strict and effective supervision mechanism leading to uneven quality of OEM products, small household appliances products has become a quality black list regulars.
In the past three years, new small appliances black list history of nearly three years new small appliances black list history
Two reasons led to the rapid devaluation of the overall value of the new flying electric appliance industry analyst Hong Shibin that in this case, the acquisition of new flying electrical appliances, more likely to be as a manufacturing base or logistics center.
Now even the family of refrigerators brand to be sold, the new fly how restructuring and restructuring? Faced with this problem, the new person in charge only with the "government involved in the investigation, inconvenience disclosure" as a reason, hastily hung up the phone.