Lamborghini Aventador S Roadster models officially listed on the November 17 opening of the Guangzhou International Auto Show, the new car priced at 747.8513 million yuan, Lamborghini Aventador S Roadster's biggest bright spot is the use of manually removable carbon fiber roof.
It is noteworthy that the brand's first SUV Urus will also be launched in Italy in December this year, and will enter the Chinese market in 2018. For Lamborghini to start the layout of the SUV market, Lamborghini Automotive China, Hong Kong and Macau General Manager Francesco Scardaoni accepted "China Business" reporter explained: 'Lamborghini choose SUV market is based on two reasons, on the one hand the SUV Lamborghini brand is an important gene in the late 1970s Lamborghini introduced a luxury SUV, is now available It is still a kind of inheritance, and on the other hand, it is based on the needs and changes of consumers in the current market, especially the market demand for SUVs in China is on the rise.
According to Lamborghini's market research for the past three years, the largest market for car owners in the Chinese market is replacing SUVs, so China has the greatest potential in the SUV market, Francesco Scardaoni added.
In Francesco Scardaoni appears Urus is the super sports car performance and SUV performance of the integration between the future to redefine the SUV market, 'Urus and Bentley, Range Rover, Porsche, etc. both have a combination of luxury brand features in terms of the target consumer groups Some are old customers at Lamborghini, others should be luxury brands, such as super GT customers.
Lamborghini is slow to produce because of its super-luxury features, but Francesco Scardaoni said: "SUVs are gradually increasing their capacity plans and will be able to expand their production capacity to 6,000 vehicles in the future." However, Whether there will be quality problems afterwards, Francesco Scardaoni affirmed: 'Lamborghini SUV is still positioned as a niche brand personality, our plan is yield less than the market demand, it will guarantee the quality.'
Currently in the automotive market, electrification and car networking and other 'four' has become a trend, all car companies are actively layout.FrancescoScardaoni responded: 'Lamborghini's concept of repairer is the right power system to match the appropriate models , The current electric technology is not suitable for ultra-run above, but in the layout of the electrification, Lamborghini plans to launch hybrid models in the SUV Urus. The future will continue the latest technology in the automotive field, such as the recent launch of pure electric Lamborghini Super run Is a super capacitor technology. 'At the same time for interoperability, such as car networking, Lamborghini is also continuing to layout.
It is understood Lamborghini officially entered China in 2005, this year is its 12th year into China in 2012 and 2014 Lamborghini sales in China have fluctuated, but since 2015 Lamborghini sales continued to rise. According to Lamborghini official data, global sales of 3457 vehicles in 2016, while the Lamborghini side said it is expected to take the next level in 2017. Recalling this year's market performance, Francesco Scardaoni said without hesitation: 'Lamborghini has maintained growth for six years, and The Chinese market is set to hit a new high this year and the sales volume is expected to increase by 30% over last year. Especially in the context of the overall slowdown of growth in the ultra-market segments in China in recent years, Lamborghini's performance in terms of both sales volume and market share is worth definitely. '