In the context of the current consumer upgrade, Chinese consumers, especially after 80, 90 household consumption capacity and concepts are also escalating, of which, in particular, the highest concern for kitchen and toilet.When disposable income increases, the optional brand And more and more products, how to make the kitchen space to maintain the practicability of the premise, more comfortable and environmentally friendly and time-saving, has also become the focus of consideration.
What follows is the rise of kitchen appliances products toward the development trend of "intelligent", "personalized" and "high-end".
November 21, Macro jointly Suning Tesco held a new conference in Nanjing
In view of this, Wanxiang LEGO, a veteran kitchen appliance brand specializing in the kitchen and hot water field for 32 years, advocates the use of cutting-edge advanced technologies to meet increasingly demanding consumer needs. "The goal of Macro is to take the pain points of consumers into consideration, The longing for a better life as the goal of the struggle. MACRO must be truly good products, consumer demand-oriented; be sure to address the pain points of consumers, insist on doing exciting products, providing the service to move users. "MACRO official said .
On Nov. 21, Macro and Suning Tesco held a new product launching conference in Nanjing on the theme of "Rejuvenating the Science and Technology" with the launch of the X7 PRO Domestic Central Hot Water, S7 'Non-electric Washing' Electric Water Heater, MATE7 ' Automatic cooking system and hummingbird dishwasher, including a variety of new kitchen appliances designed to provide more users with safe, comfortable and environmentally friendly home hot water living, and have a clean kitchen living space and wisdom and relaxed cooking process.
meeting venue
X7Pro home central hot water and S7 no-wash to achieve safe, comfortable and environmentally friendly home hot water living
As the pioneer of the first generation of gas water heaters in China, MACRO solved the problem of bathing hard by Chinese people with scientific and technological innovations, making it a reality that users bathe at home. Since then, the slogan of 'MACRO, LEO WANJIA' has become famous domestically , Which also laid the status of the leading brand of domestic water heater.
In 2009, Macro launched the first generation of 'domestic central hot water' gas water heater products. After seven years of R & D, innovation and improvement, the X7 home central hot water was introduced in 2016 to solve the 'ill-health' of the water heater industry - --- Ordinary gas water heaters before taking a bath to let go of a cold water, you need to wait for hot water, 'waiting time is too long'; 'water temperature suddenly hot and cold' in the process of water, to achieve the hot water that is to open.
Suning Tesco President Hou Enlong
It should be said, X7 home central hot water can be described as the introduction of gas water heater products for the milestone, on the one hand from the product market has gained good repercussions.According to the relevant person in charge of Macro, X7 central hot water market more than a year , The overall sales accounted for 10% of the retail line under the MACRO line.This is a product concept is still in the lead-in period, and the average product price of nearly 10,000 yuan of products, is clearly a good result .On the other hand Zero-cold water technology has caused rapid follow-up of other brands since the launch of Macro. At present, the top ten brands in the gas water heater market have launched similar concepts in eight brands, triggering fierce competition in the high-end gas water heater market, And in the 'home central hot water' products have 104 leading technology patents Macro, no doubt in this area to seize the opportunities for development.
China Hardware Products Association, monk orchid
This time, the newly released X7PRO X7 is a new upgrade from the X7, compared to its larger, more difficult technical problems, especially for villa mansion, you can effectively solve the large area, long pipe, multi-storey , Complex water villa mansion home hot water pain points.
If the pursuit of gas water heater in the hot water out of the process more comfortable, then the electric water heater you need to use a more secure experience .166, 2016, MACRO launched S6 'no washing' electric water heater, breaking the electric industry to prevent leakage The main traditional safety technology, to ensure the absolute safety of bathing, to achieve a real 'plug unplugged'.
The evolution of the S7 no-wash, the biggest breakthrough is the machine-controlled separation, can make the traditional 'naked bathroom installation' into a '(semi) hidden installation' to release the bathroom space to solve the installation of electric water heater too high , Hot water information is not convenient to view, young and old operation easy to misuse, prone to security risks and other issues.At the same time, S7 without power washing equipped with iSmart visual control box, to achieve 'no wash' security visualization, water temperature real-time reporting, intelligent customization Hot water, weather / music / WiFi four security awareness, to give users a sense of certainty and controllable sense, that is, the ultimate bathing sense of security.
New product launch ceremony officially started
MATE7 automatic cooking system and hummingbird dishwasher bring a clean kitchen and easy cooking
In addition to its leading position in the field of water heaters, Macro also has considerable accomplishments in the field of kitchen appliances. In 2013, Macro released the White Paper on the Standards of User Experience for Cooking Electric Appliances in China. From then on, Macro started to write Chinese food and make Chinese food Based on this concept, MACRO launched mate3 Zhixiu Kitchen & Electric Products in 2016. In addition to common interconnection range hoods and cooktops, it is also essential in Chinese cooking Wok joined in, through the Internet of Things technology, the three linked to achieve in the cooking project 'left hand control stove, the right focus on cooking' balanced division of labor.
The newly released MATE7 automatic cooking system is not only a further upgrade on individual products, from the big horizon hood, intelligent control kitchen and intelligent control wok composition, but also take full account of the current younger generation is generally not good at cooking The system as long as you have selected the dishes, the user needs to prepare only the raw materials and seasoning left, the pot with automatic temperature, suggesting that cooking each step, during which the fumes are automatically adjusted to smoke, cooking easier, easier.
X7PRO central hot water
At the same time, Macro also follow the individual needs of consumer kitchen appliances, introduced a new hummingbird dishwashers.According to reports, this dishwasher is also to meet the Chinese cuisine and development, not only by the 360 ° Hurricane Jin wash to ensure that No dead angle high-pressure high-density water 360 °, a comprehensive sweeping tableware every pore, washing do not leave dead ends, so that no stains hide, but also to provide 75 ℃ high temperature washing, high temperature rapid decomposition of oil, the rapid expansion of the residue soft, even Is stubborn rice particles can quickly wash away, can easily deal with Chinese food 'hard to wash' problem.In addition, this dishwasher also has a strong adaptability of tableware, easy to place a variety of tableware, and even can accommodate wok, A wash basin pots and pans, get rid of the wash pan troubles.
Joint Suning Tesco, so that more consumers experience avant-garde technology
Following the joint 2016 release of Lynx S6 'no-wash' electric water heater, Macro also chose to work with Suning released hot water and kitchen four new products, the same is to better meet the needs of the consumer under the tide of consumer spending upgrade, I hope Suning Tesco channel and platform through the advantages of vigorously promote the 'O2O' marketing, help transform and upgrade in the brand rejuvenation strategy, platform development, service upgrades and to improve the user experience on the road and a big step forward.
S7 no-wash water heater
In this regard, the person in charge of Macro said that Suning attaches great importance to the introduction of high-tech home appliances, and Macromedia products grasp the industry's cutting-edge technology, highly recommended by Suning, will enhance brand interaction with consumers and enhance consumer experience. Taking full advantage of Suning's unique ecosystem, the Company will strengthen multi-channel operation of Macro's products and achieve double-line online and offline drainage to provide consumers with the best user experience.
MATE7 automatic cooking system
In fact, in the three years of cooperation with Suning Tesco, Macro has achieved rapid development with an annual compound growth rate of 30%. Just recently, the dual 11 event ended, Macro in the Suning Tesco omnichannel to achieve An increase of 50%, the growth of offline channels will reach 120%, while the X7 Central Hot Water is Suning Tesco become the first single product in the central hot water products.
Hummingbird Dishwasher
Suning Tesco President Hou Enlong said Suning Tesco happy to support the national high-tech enterprises, with independent intellectual property rights to support the technology products. The combination of Suning and Macro, is bound to Suning attaches great importance to the introduction of high-tech home appliances, and Macro Products master the industry's cutting-edge technology, highly recommended by Suning, brand and consumer interaction will be strengthened to enhance the consumer experience. Joint promotion will take full advantage of Suning unique ecological advantages and strengthen multi-channel operation of Macro products to achieve online and offline Double-line drainage, to provide consumers with the best user experience so that more consumers enjoy the great happiness brought by technology products, triggering a new round of consumer craze.
