In the automotive market, there are many "barbarians" from the Internet. Foreign tech companies such as Google and Apple have set foot in smart cars in the foreign markets. Alibaba has a hand in the making of Internet cars in the hands of SAIC, Baidu's Robin Li obsessed with driverless cars, Tencent is the marriage of Guangzhou Automobile, the same force in the field of automotive intelligence.
This year, another giant Suning strong admission, July 15, the country's first Suning Tesco car supermarket opened, triggering the entire auto industry turmoil, in October, Suning Banting BYTON, formally entered the field of Internet cars , From selling cars to making cars, Suning into the automotive market is clearly more strategic.
Recently, Suning officials officially announced the establishment of Suning Tesco Motors, the corporatization of the independent operation of the automotive business, which means that the Suning auto business has matured, the car will enter a rapid expansion of the new phase, Suning Motor has successfully entered Fast lane.
Liu Donghao, head of Suning Motor Corporation, addressed the inaugural meeting
From Ali to Baidu to Tencent, these start-up technology companies in the Internet, the direction of the incoming car market are all smart car manufacturing areas, hoping through the technology to achieve disruptive changes in automotive products.
For the Internet car, driverless car, the prospects are very good, but there is still a long way to go, the future of intelligent cars will reach the level of intelligence, whether the real driverless car civilian and commercial, With the development of technical conditions, smart cars are getting closer and closer to us, but also have various uncertainties.
Compared to the uncertainty of making repairs on the internet, Suning's entry into the automotive market is more pragmatic. Starting from the offline Suning, the first step into the automotive market will also fall under the line. The domestic automobile market consumption patterns have had a tangible impact.Change the monopoly of pure 4S stores sales situation, which greatly enhance the experience and service of automobile consumption.Now the strategic partner of Suning Auto supermarket safe carkeeper, with BMW, Audi, Cadillac and about more than 20 car brands, more than 100 models.
It is understood that the Suning car supermarket next will be opened to the country, these car supermarket formats, including Zhang Jindong planned 2018 nationwide new 5000 Internet store strategy, the car supermarket as a new format, will be further enriched Suning's business scope to meet the consumer needs of more users.
While actively promoting the transformation of automobile consumption model, Suning makes full use of its accumulated consumer big data and core research and development technologies accumulated in the retail industry for many years. Together with the Internet car brand BYTON, Suning began to get involved in the field of making cars on the Internet. BYTEN's core R & D team Are from BMW, Mercedes-Benz, Tesla and other enterprises, with strong research and development capabilities.
Suning hand Baiteng, Baiteng smart car manufacturing and Suning Internet industry fully integrated, Suning Tesco, PPTV and other APP can be implanted into the BYTEN BYTEN car system, to achieve the wisdom of car shopping, entertainment and other entertainment It is reported that its first model will be unveiled in January next year, plans to put into mass production in 2019.
At present, China's automobile market is rapidly growing. According to the data from the National Bureau of Statistics and the Association of Automobile Manufacturers, the sales volume of automobiles in 2016 was close to 28 million and the number of vehicles reached 180 million. It is estimated that the number of vehicles in China will exceed 200 million by 2020 , Only the size of the automotive after-service market will be nearly 5 trillion yuan.
It is such a huge consumer market, triggered giants vying to enter the time for the entire car market crowded, but after the hustle and bustle, wait for several big giants Ali, Baidu, Suning layout in the automotive market, Suning is obviously more reliable that One, from the front-end car to the after-market service, and then steadily involved in the smart car manufacturing industry, Suning is to bring real change for the automotive market, the next Suning Motor Company was formally established, the Suning auto business will achieve more leaps and bounds development of.
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